{"id":150608,"date":"2017-07-28T09:30:00","date_gmt":"2017-07-28T09:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=150608"},"modified":"2017-07-28T09:30:00","modified_gmt":"2017-07-28T09:30:00","slug":"a-cosit-peluze-a-vandut-ziare-si-a-lucrat-in-benzinarii-iar-acum-compania-lui-vinde-de-peste-6-miliarde-de-dolari-pe-an","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=150608","title":{"rendered":"A cosit peluze, a v\u00e2ndut ziare \u015fi a lucrat \u00een benzin\u0103rii, iar acum compania lui vinde de peste 6 miliarde de dolari pe an"},"content":{"rendered":"<p>\nThomas Jacob Hilfiger s-a n\u0103scut pe 24 martie 1951, \u00eentr-o familie modest\u0103, \u015fi a crescut \u00een micul ora\u015f Elmira din New York. Tat\u0103l s\u0103u a fost ceasornicar, iar mama sa a lucrat ca asistent\u0103 medical\u0103. Tommy era al doilea dintre cei nou\u0103 copii ai familiei Hilfiger, iar lipsurile erau constante \u00een casa lor. Pentru a-\u015fi putea cump\u0103ra c\u0103r\u0163i sau haine, t\u00e2n\u0103rul \u00ee\u015fi lua diverse joburi de la v\u00e2rste fragede: a cosit peluze, a v\u00e2ndut ziare \u015fi a lucrat \u00een benzin\u0103rii. Pe de alt\u0103 parte, \u00eenc\u0103 din copil\u0103rie Hilfiger era interesat de haine \u015fi mod\u0103, dar \u00een micul s\u0103u ora\u015f natal moda era \u00een mare m\u0103sur\u0103 lipsit\u0103 de importan\u0163\u0103.<\/p>\n<p>\n\u00centr-o zi de vacan\u0163\u0103, Tommy Hilfiger \u015fi c\u00e2\u0163iva prieteni au vizitat New York City, iar acea c\u0103l\u0103torie i-a schimbat via\u0163a pentru totdeauna. \u00cen anii 1960, t\u00e2n\u0103rul a decoperit mi\u015fcarea hippie, fiind extrem de \u00eenc\u00e2ntat de via\u0163a nonconformist\u0103 \u015fi hainele colorate promovate de acest curent, contradictorii, de altfel, cu via\u0163a \u00een ora\u015ful s\u0103u natal. \u00cen acel moment, Tommy Hilfiger s-a hot\u0103r\u00e2t ce drum vrea s\u0103 urmeze \u00een via\u0163\u0103; s-a \u00eentors plin de entuziasm \u00een Elmira, pentru a-\u015fi realiza planul m\u0103re\u0163 &#8211; acela de a-\u015fi deschide propria afacere \u00een domeniul modei. Dar p\u0103rin\u0163ii s\u0103i nu au fost la fel de de entuziasma\u0163i de idee \u015fi \u015fi-au \u00eendemnat fiul s\u0103 continue \u015fcoala \u015fi s\u0103 ob\u0163in\u0103 o calificare profesional\u0103.<\/p>\n<p>\n\u00cens\u0103 t\u00e2n\u0103rul a crezut \u00een talentul s\u0103u de designer \u015fi la doar 18 ani a deschis, \u00eempreun\u0103 cu doi prieteni \u015fi un capital de pornire de 150 de dolari, primul s\u0103u magazin de mod\u0103, care se numea People\u2019s Place. A cump\u0103rat diverse modele de blugi, piesa reprezentativ\u0103 \u00een acele vremuri pentru mi\u015fcarea hippie, le-a readaptat dup\u0103 ideile sale \u015fi apoi le-a v\u00e2ndut \u00een magazin. Afacerea a devenit \u00een cur\u00e2nd un loc popular de \u00eent\u00e2lnire pentru tinerii din ora\u015f, care au fost impresiona\u0163i de crea\u0163iile lui Tommy Hilfiger. Vreme de mai mul\u0163i ani, magazinul s\u0103u a avut succes, perioad\u0103 \u00een care Hilfiger a fost mai implicat ca designer dec\u00e2t ca manager al afacerii. Iar c\u00e2nd obiceiurile de cump\u0103rare ale americanilor s-au schimbat, odat\u0103 cu apari\u0163ia unor centre comerciale mari, afacerea sa a intrat \u00een faliment. \u00cen ciuda acestui e\u015fec, Tommy Hilfiger nu s-a l\u0103sat demoralizat \u015fi a crezut \u00een talentul s\u0103u. A\u015fa c\u0103 a mizat totul pe o singur\u0103 carte: s-a mutat \u00een New York pentru a-\u015fi \u00eencepe de la zero cariera de designer de mod\u0103.<\/p>\n<p>\nDup\u0103 o evolu\u0163ie constant\u0103, \u00een 1984 acesta a pus bazele propriei case de mod\u0103, Tommy Hilfiger Corporation, iar la scurt timp \u015fi-a lansat pe pia\u0163\u0103 prima crea\u0163ie sub eticheta numelui s\u0103u. Ulterior, s-a bazat pe campanii mari de publicitate, inclusiv postere uria\u015fe \u00een Times Square din New York. \u00centre timp, necunoscutul Tommy Hilfiger a ajuns \u00een topul celor mai mari designeri americani, pe aceea\u015fi scen\u0103 cu Ralph Lauren \u015fi Calvin Klein, care nu s-au ferit s\u0103-\u015fi exprime dezam\u0103girea c\u0103 un designer necunoscut a fost de at\u00e2tea ori comparat cu ei. \u00centr-un interval scurt de timp, compania lui Hilfiger a crescut peste a\u015ftept\u0103ri, iar p\u00e2n\u0103 \u00een 1991 ajunsese deja la v\u00e2nz\u0103ri de peste 100 de milioane de dolari. Pe l\u00e2ng\u0103 articolele de \u00eembr\u0103c\u0103minte, Tommy Hilfiger a creat o \u015fi gam\u0103 larg\u0103 de accesorii, cum ar fi \u00eenc\u0103l\u0163\u0103minte, po\u015fete \u015fi p\u0103l\u0103rii. \u00cen timp ce magazinele Hilfiger s-au extins la nivel global, brandul omonim a ajuns unul dintre cele populare din lumea modei.<\/p>\n<p>\nTommy Hilfiger este, de asemenea, un cunoscut filantrop \u015fi prin intermediul organiza\u0163iei sale, TommyCares, sus\u0163ine diverse ini\u0163iative interna\u0163ionale \u015fi organiza\u0163ii caritabile, inclusiv Salva\u0163i Copiii, Autism Speaks \u015fi World Wildlife Fund. \u00cen noiembrie 2016, Hilfiger \u015fi-a publicat memoriiile sub titlul \u201dAmerican Dreamer\u201c, \u00een care reflect\u0103 experien\u0163ele sale \u00een industria modei din ultimii 30 de ani.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu v\u00e2nz\u0103ri de 6,5 miliarde de dolari \u00een 2015, grupul Tommy Hilfiger reune\u015fte peste 1.600 de magazine, pe cinci continente, \u00een 115 \u0163\u0103ri. \u00cen 2010, afacerea a fost preluat\u0103 de PVH Corp. de la cel care a \u00eenfiin\u0163at afacerea \u00een urm\u0103 cu 33 de ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[81,7168,467,18324,387,161,7518,28494,4878,7212,10280],"class_list":["post-150608","post","type-post","status-publish","format-standard","hentry","category-special","tag-afaceri","tag-benzinarii","tag-grup","tag-infiintare","tag-magazine","tag-miliarde","tag-preluare","tag-reunire","tag-vanzare","tag-vanzari","tag-ziare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150608"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150608\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}