Campania va cuprinde atat retailul, cat si canalul HoReCa si va
\nconsta intr-o serie de activitati promotionale si o companie media
\nderulata la radio si in on-line. Scopul campaniei este generarea
\nunui nou obicei de consum, prin promovarea stilului de viata
\nitalian.<\/p>\n
Aceasta activitate a fost precedata de lansarea unei emisiuni TV
\nde lifestyle si a unei platforme online, cu scopul de a promova
\nobiceiurile de consum ale italienilor.<\/p>\n
Peroni detinea in primul semestru al anului o cota de piata de
\n8% in segmentul de bere super-premium, estimat la un volum de
\n900.000 de hectolitri. Segmentul de bere super-premium reprezinta
\naproximativ 9,5% din piata berii, potrivit AC Nielsen.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ursus Breweries, subsidiara producatorului de bere SABMiller, va investi intr-o campanie nationala de promovare a brandului Peroni, in ciuda faptului ca segmentul super-premium a inregistrat o scadere de 7% in primul semestru.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[8362,7213,6278,7927],"class_list":["post-15060","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bauturi","tag-bere","tag-fmcg","tag-ursus"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15060"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15060\/revisions"}],"predecessor-version":[{"id":35219,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/15060\/revisions\/35219"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}