{"id":150505,"date":"2017-07-26T13:58:34","date_gmt":"2017-07-26T13:58:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=150505"},"modified":"2017-07-26T13:58:34","modified_gmt":"2017-07-26T13:58:34","slug":"omul-care-a-construit-un-imperiu-in-industria-ospitalitatii-dupa-ce-a-avut-o-idee-geniala-acum-are-148-de-proprietati-in-80-de-orase","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=150505","title":{"rendered":"Omul care a construit un imperiu \u00een industria ospitalit\u0103\u0163ii dup\u0103 ce a avut o idee genial\u0103. Acum are 148 de propriet\u0103\u0163i \u00een 80 de ora\u015fe"},"content":{"rendered":"<div>\nDup\u0103 20 de ani, Frasers Hospitality, businessul pe care \u00eel conduce, a devenit unul dintre cei mai furnizori globali de apartamente high-end de \u00eenchiriat, cu servicii precum cele furnizate de hoteluri. Afacerea are \u00een portofoliu 148 de propriet\u0103\u0163i r\u0103sp\u00e2ndite \u00een capitalele a 80 de ora\u015fe, precum \u015fi \u00een hub-uri financiare din Europa, Asia, Orientul Mijlociu \u015fi Africa.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nLa momentul \u00een care Choe a fost numit s\u0103 lanseze \u015fi s\u0103 conduc\u0103 acast\u0103 companie, Asia se afla \u00een boom economic, cu economii tigru precum Hong Kong, Coreea de Sud, Taiwan \u015fi Singapore. Pe m\u0103sur\u0103 ce Frasers se preg\u0103tea s\u0103 deschid\u0103 primele dou\u0103 unit\u0103\u0163i \u00een Singapore, \u00een 1997, criza financiar\u0103 asiatic\u0103 a lovit, iar oamenii au \u00eenceput s\u0103 \u00ee\u015fi piard\u0103 brusc locurile de munc\u0103 \u015fi s\u0103 \u00eenceteze s\u0103 mai c\u0103l\u0103toreasc\u0103.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nChoe \u00ee\u015fi aminte\u015fte c\u0103 \u00ee\u015fi \u00eentreba angaja\u0163ii dac\u0103 voiau \u00eentr-adev\u0103r s\u0103 lucreze \u00een continuare \u00een firma lui, \u00een contextul \u00een care exista riscul s\u0103 nu fie pl\u0103ti\u0163i. \u201eMi-au spus c\u0103 vor s\u0103 deschidem, chiar dac\u0103 \u00eei pot pl\u0103ti sau nu\u201d. Pentru a supravie\u0163ui, Choe i-a convins pe reprezentan\u0163ii consiliului director al firmei, grupul de propriet\u0103\u0163i Frasers Centrepoint, s\u0103 deschid\u0103 apartamente cu servicii incluse \u00een loc de hoteluri &#8211; par\u0163ial fiindc\u0103 ob\u0163inerea permisiunii de func\u0163ionare astfel \u00een Singapore era mai u\u015for. Sim\u0163ea de asemenea c\u0103 aceasta era o ni\u015f\u0103 neexploatat\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/16636152\/2\/96745217-malmaisonedinburgh.jpg?height=349&#038;width=620\" style=\"width: 620px; height: 349px;\" \/><\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCele 412 apartamente de\u0163inute atunci de companie au devenit foarte rapid solicitate, iar gradul de ocupare a ajuns la 70%, apoi la 90%. Choe explic\u0103 popularitatea apartamentelor cu servicii: \u201eDac\u0103 oamenii stau undeva pentru doar c\u00e2teva zile, stau ferici\u0163i \u00een hoteluri, dar dac\u0103 vor sta undeva \u00eentre o lun\u0103 \u015fi opt luni, vor \u00eencepe s\u0103 simt\u0103 c\u0103 pere\u0163ii camerei de hotel \u201dse vor \u00eenchide peste tine\u201d.\u201d Acum, Choe are alt tip de provoc\u0103ri, printre care preferin\u0163elor celor din genera\u0163ia millennials \u015fi popularitatea din ce \u00een ce mai mare a platformei Airbnb. \u201dNu voi subestima niciodat\u0103 Airbnb\u201d, spune el.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nEl a observat c\u0103 acesta nu a avut deocamdat\u0103 un impact semnificativ al businessului &#8211; corpora\u0163iile prefer\u0103 \u00een continuare s\u0103 \u00ee\u015fi cazeze angaja\u0163ii \u00een apartamente de acest tip fiindc\u0103 pot garanta astfel siguran\u0163a lor. Dar este posibil ca acest lucru s\u0103 se schimbe, recunoa\u015fte Chloe \u00een interviul acordat BBC.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u201dAm dou\u0103 fiice care folosesc Airbnb; c\u00e2nd am fost \u00eentr-o vacan\u0163\u0103 de familie la Floren\u0163a, am pl\u0103tit 330 de euro pe camera \u00een care eram caza\u0163i, iar fiica mea pl\u0103tise 80 de euro pentru o camer\u0103 aflat\u0103 \u00een apropiere, luat\u0103 prin Airbnb.\u201d<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen 2015, grupul a cump\u0103rat Malmaison Hotel du Vin, un grup hotelier britanic, specializat \u00een dezvoltarea propriet\u0103\u0163ilor \u00eenc\u0103rcate istoric \u00een hoteluri boutique.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen prezent, Choe spune c\u0103 \u00een continuare trage \u00eenv\u0103\u0163\u0103minte din experien\u0163ele lui din tinere\u0163e: a studiat printr-o burs\u0103 furnizat\u0103 de hotelul Shangri pentru a studia la Universitatea Cornwell din Statele Unite ale Americii &#8211; s-a \u00eentors apoi \u00een Asia pentru a \u00eenv\u0103\u0163a despre industria ospitalit\u0103\u0163ii. \u201dSunt recunosc\u0103tor pentru aceste experien\u0163e. Atunci c\u00e2nd intrii \u00eentr-un hotel, imediat dup\u0103 aceea \u00ee\u0163i dai seama ce func\u0163ioneaz\u0103 \u015fi ce nu.\u201d<\/div>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen prima zi pe care a avut-o la un nou job, Choe Peng Sum a primit o singur\u0103 misiune: \u201eS\u0103 faci mul\u0163i bani pentru noi.\u201d &#8211; descrie un articol publicat pe BBC \u00eenceputul parcursului profesional al unui om care a dezvoltat un imperiu \u00een industria serviciilor. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7331,5826,314,14767,4902,6552,274,474,80,15,26635],"class_list":["post-150505","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apartamente","tag-asia","tag-construire","tag-coreea-de-sud","tag-hotel","tag-hoteluri","tag-incepere","tag-industrie","tag-refuz","tag-servicii","tag-singapore"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150505"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150505\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}