{"id":150444,"date":"2017-07-25T12:27:07","date_gmt":"2017-07-25T12:27:07","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=150444"},"modified":"2017-07-25T12:27:07","modified_gmt":"2017-07-25T12:27:07","slug":"zara-hm-si-ca-au-pierdut-lupta-pentru-suprematie-pe-piata-modei-pentru-copii-compania-care-a-venit-din-umbra-si-acum-domina-piata-de-peste-300-de-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=150444","title":{"rendered":"Zara, H&#038;M \u015fi C&#038;A au pierdut lupta pentru suprema\u0163ie pe pia\u0163a modei pentru copii. Compania care a venit din umbr\u0103 \u015fi acum DOMIN\u0102 pia\u0163a de peste 300 de milioane de euro"},"content":{"rendered":"<p>\nP\u00e2n\u0103 anul trecut, jocurile pe pia\u0163\u0103 erau f\u0103cute la v\u00e2rf de alte nume str\u0103ine, respectiv In Extenso (marca privat\u0103 a Auchan), Zara, H&#038;M, Lidl \u015fi C&#038;A.<\/p>\n<p>\n\u201ePepco a ajuns liderul pie\u0163ei de mod\u0103 pentru copii datorit\u0103 unei expansiuni agresive \u00een cei trei ani de prezen\u0163\u0103 pe pia\u0163\u0103. Polonezii au acoperit toate ora\u015fele importante din Rom\u00e2nia \u015fi au \u00een ofert\u0103 produse la pre\u0163uri mici pentru to\u0163i membrii familiei\u201c, spun anali\u015ftii companiei de cercetare de pia\u0163\u0103 Euromonitor.<\/p>\n<p>\nPepco se lupt\u0103 pe aceast\u0103 pia\u0163\u0103 evaluat\u0103 la 320 mil. euro at\u00e2t cu alte branduri generaliste precum H &#038; M \u015fi Zara, c\u00e2t \u015fi cu branduri specializate pentru copii cum este cazul Cocodrillo sau Okaidi. Mai mult, \u00een lupt\u0103 intr\u0103 \u015fi m\u0103rcile private ale unor re\u00adtaileri precum Auchan \u015fi Lidl, potrivit celor mai recente date ale ZF.<\/p>\n<p>\nDe altfel, \u00een 2015 top cinci cele mai v\u00e2ndute m\u0103rci pe pia\u0163a hainelor pentru copii erau Extenso (marca privat\u0103 a Auchan), Zara, H&#038;M, Lidl \u015fi C&#038;A.<\/p>\n<p>\n<a href=\"http:\/\/www.zf.ro\/companii\/polonezii-de-la-pepco-au-ajuns-lideri-pe-piata-modei-pentru-copii-evaluata-la-320-milioane-de-euro-16627731\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discounterul s-a instalat la v\u00e2rful pie\u0163ei la doar trei ani de la intrarea \u00een Rom\u00e2nia, unde a ajuns la aproape 130 de magazine \u015fi afaceri de 335 mil. lei .<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7255,5252,272,553,11567,293,6281,6481,60,461,8257,9984],"class_list":["post-150444","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auchan","tag-ca","tag-companie","tag-copii","tag-hm","tag-intrare","tag-lupta","tag-moda","tag-piata","tag-pierdere","tag-venit","tag-zara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150444"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150444\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}