{"id":150181,"date":"2017-07-20T07:00:00","date_gmt":"2017-07-20T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=150181"},"modified":"2017-07-20T07:00:00","modified_gmt":"2017-07-20T07:00:00","slug":"inca-un-lant-gigant-de-fast-food-la-nivel-mondial-se-pregateste-sa-intre-in-romania-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=150181","title":{"rendered":"\u00cenc\u0103 un lan\u0163 GIGANT de fast-food la nivel mondial se preg\u0103te\u015fte s\u0103 intre \u00een Rom\u00e2nia"},"content":{"rendered":"<p>\n\u201eSegmentul de fast-food a atras aten\u0163ia con\u00adsumatorilor rom\u00e2ni datorit\u0103 activit\u0103\u0163ii bran\u00addurilor interna\u0163ionale precum McDonald\u2019s \u015fi KFC care au reu\u015fit s\u0103 aduc\u0103 mai aproape stilul de via\u0163\u0103 occidental\u201c, spun anali\u015ftii Euromo\u00adni\u00adtor. Cre\u015fterea puterii de cump\u0103rare i-a deter\u00admi\u00adnat pe rom\u00e2ni s\u0103 ias\u0103 mai des \u00een ora\u015f, iar restau\u00adrantele de tip fast-food au avut de c\u00e2\u015ftigat de pe urma acestei situa\u0163ii. Shaormeriile \u015fi restau\u00adrantele au devenit locuri de \u00eent\u00e2lnire pentru consumatorii de toate v\u00e2rstele \u015fi profesiile.<\/p>\n<p>\n\u201ePia\u0163a restaurantelor fast-food cre\u015fte, vedem o dezvoltare \u00een ultimii ani\u201c, afirm\u0103 Daniel Boaje, directorul general \u015fi ac\u0163ionarul minoritar al McDonald\u2019s Rom\u00e2nia. Compania este controlat\u0103 de maltezii de la Premier Capital \u00een propor\u0163ie de 90% \u015fi de Daniel Boaje cu 10%. Americanii de la McDonald\u2019s au v\u00e2ndut franciza lan\u0163ului de restaurante \u00een decembrie 2015, p\u00e2n\u0103 atunci grupul fiind prezent local \u00een mod direct. Acum, la fel ca Subway sau KFC, \u015fi McDonald\u2019s este prezent \u00een sistem de franciz\u0103.<\/p>\n<p>\n\u201ePremier Restaurants Rom\u00e2nia este liderul incontestabil al acestei pie\u0163e, prin intermediul McDonald\u2019s Rom\u00e2nia control\u00e2nd 29% din pia\u0163\u0103 \u00een valoare \u015fi 31% \u00een volum (num\u0103r de tranzac\u0163ii)\u201c, potrivit Euromonitor. Pe locul secund se afl\u0103 lan\u0163ul american KFC. Fiecare dintre cele dou\u0103 lan\u0163uri are circa 65-70 de localuri \u00een Rom\u00e2nia, iar afacerile lor cumulate sunt de circa 1 mld. lei, adic\u0103 jum\u0103tate din pia\u0163\u0103. Ambele branduri au intrat pe pia\u0163a local\u0103 acum mai bine de dou\u0103 decenii, c\u00e2nd Rom\u00e2nia abia \u00eenv\u0103\u0163a ce \u00eenseamn\u0103 capitalismul.<\/p>\n<p>\n<a href=\"http:\/\/www.zf.ro\/companii\/romanii-cheltuie-2-mld-lei-fast-food-lupta-mcdonald-s-kfc-shaormeriile-locale-pregateste-intre-gigantul-american-taco-bell-lider-detasat-mcdonald-s-mananca-30-piata-16598074\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rom\u00e2nii las\u0103 anual \u00een restauran\u00adte\u00adle de tip fast-food circa 2 mld. lei, pia\u0163a fiind dominat\u0103 la v\u00e2rf de companii interna\u0163ionale pre\u00adcum McDonald\u2019s \u015fi KFC, arat\u0103 o analiz\u0103 a ZF pe baza datelor Euromonitor. Cei doi juc\u0103torii interna\u0163ionali se lupt\u0103 at\u00e2t cu alte lan\u0163uri str\u0103ine mai mici precum Subway, c\u00e2t \u015fi cu afaceri locale precum lan\u0163urile de shaormerii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,8225,11196,30016,11188,7155,292,60,6298,173,98],"class_list":["post-150181","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-analiza","tag-fast-food","tag-gigant","tag-kfc","tag-mcdonalds","tag-mondial","tag-piata","tag-pregateste","tag-romani","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=150181"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/150181\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=150181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=150181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=150181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}