Din cele 30 de milioane de euro, suma care reprezinta doar 5%
\ndin intreg volumul pietei de marketing, estimata la 590 de milioane
\nde euro anul acesta, aproximativ 25% vor proveni din externalizarea
\nserviciilor, sustine Loredana Niculae, managing partner in cadrul
\nnewAD Communication.<\/p>\n
“Externalizarea acestor servicii catre o companie specializata
\npoate duce la obtinerea de vanzari mai mari in medie cu 50%
\ncomparativ cu marketingul intern, pentru aceleasi cheltuieli”,
\nspune Niculae, investitia in externalizarea serviciilor de
\nmarketing putand fi recuperata intr-un interval cuprins intre 6 si
\n12 luni.<\/p>\n
Practic, cu un cost anual de aproximativ 24.000 de euro, un
\nangajat din departamentul intern de marketing al unei companii
\npoate aduce venituri intre 100.000 si 150.000 de euro pe an, in
\ntimp ce un departament externalizat de marketing poate aduce, la
\naceleasi costuri, venituri anuale cuprinse intre 200.000 si 300.000
\nde euro.<\/p>\n
“Pe piata locala, marketing-ul in IT nu este perceput ca fiind o
\nnecesitate, asa cum se intampla in SUA sau Europa de Vest, unde
\norice antreprenor investeste in marketing inca din momentul
\nlansarii afacerii”, spune Loredana Niculae. “Prin comparatie, in
\nRomania, multe firme mor inainte de a ajunge pe piata tocmai din
\nlipsa promovarii si a investitiilor in marketing.”\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Piata de consultanta de marketing pentru industria de software si servicii IT va ajunge anul acesta la 30 de milioane de euro, potrivit estimarilor newAD Communication, companie de consultanta in marketing si management.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7209,7217,7178],"class_list":["post-14989","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-itc","tag-management","tag-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14989"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14989\/revisions"}],"predecessor-version":[{"id":35152,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14989\/revisions\/35152"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}