{"id":14957,"date":"2009-09-25T15:22:17","date_gmt":"2009-09-25T15:22:17","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=14957"},"modified":"2026-04-02T14:22:47","modified_gmt":"2026-04-02T14:22:47","slug":"unilever-va-palti-13-miliarde-dolari-pentru-brandurile-sara-lee","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=14957","title":{"rendered":"Unilever va palti 1,3 miliarde dolari pentru brandurile Sara Lee"},"content":{"rendered":"<p>&#8220;Igiena personala este un sector strategic si un motor important<br \/>\nde dezvoltare pentru Unilever&#8221;, a declarat Paul Polman, directorul<br \/>\nexecutiv al Unilever.<\/p>\n<p>Tranzactia are ca scop consolidarea portofoliului de produse in<br \/>\nEuropa de Vest si Asia, unde brandurile Sara Lee sunt<br \/>\ncunoscute.<\/p>\n<p>Aceasta reprezinta cea mai mare achizitie a grupului Unilever<br \/>\ndin ultimii 9 ani, de la achizitia SlimFast Foods si Ben&#038;Jerry<br \/>\nHomemade, pentur care a platit 2,6 miliarde dolari.<\/p>\n<p>Divizia de igiena personala si detergenti a grupului Sara Lee a<br \/>\navut venituri de 750 milioane euro, 15% din cifra de afaceri a<br \/>\ngrupului din anul fiscal care s-a incheiat in iunie 2009. Printre<br \/>\nprodusele din portofoliul companiei se numara gelul de dus Sanex,<br \/>\nmarca Radox si Duschads.<\/p>\n<p>Sara Lee a anuntat intentia de a renunta la divizia de bunuri de<br \/>\ningrijire personala inca din martie. Printre companiile interesate<br \/>\nde preluare s-au numarat si Colgate-Palmolive, Reckitt Benckiser si<br \/>\nJohnson&#038;Son.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever, al treilea producator de bunuri de consum la nivel mondial, a lansat o oferta de 1,3 miliarde euro pentru cumpararea diviziei europene de produse de igiena personala a companiei Sara Lee,anunta AFP<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[13554,6278,13553,2403],"class_list":["post-14957","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bunuri-de-consum","tag-fmcg","tag-sara-lee","tag-unilever"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14957"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14957\/revisions"}],"predecessor-version":[{"id":35122,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14957\/revisions\/35122"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}