{"id":149484,"date":"2017-07-01T07:00:00","date_gmt":"2017-07-01T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=149484"},"modified":"2017-07-01T07:00:00","modified_gmt":"2017-07-01T07:00:00","slug":"desenul-care-a-distrus-o-intreaga-campanie-mcdonalds-de-sarbatori-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=149484","title":{"rendered":"Desenul care a distrus o \u00eentreag\u0103 campanie McDonald\u2019s de s\u0103rb\u0103tori"},"content":{"rendered":"<p>\nConcluziile apar\u0163in jurnali\u015ftilor publica\u0163iei Entrepreneur, \u00een urma unui exemplu recent, care are leg\u0103tur\u0103 cu recipientele pentru b\u0103uturi de s\u0103rb\u0103tori folosite de McDonald&#8217;s \u015fi care s-au dovedit a nu fi foarte inspirate.<\/p>\n<p>\nUn client care \u015fi-a cump\u0103rat o astfel de b\u0103utur\u0103 a f\u0103cut un desen simplu pe pahar, iar \u00eentreaga conota\u0163ie a mesajului transmis &#8211; \u201dDecembrie este aici! Sim\u0163i\u0163i spiritul s\u0103rb\u0103torilor cu o McCafe Peppermint Mocha!\u201d &#8211; s-a schimbat.<\/p>\n<p>\n\u201dEste un semnal c\u0103 nu ar trebui s\u0103 uit\u0103m de copilul din noi sau &#8211; poate, s\u0103 angaj\u0103m un consultant de 14 ani c\u00e2nd lu\u0103m astfel de decizii de marketing\u201d, concluzioneaz\u0103 editorii Entrepreneur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atunci c\u00e2nd alege\u0163i numele unei companii, produs sau un nou design, trebuie s\u0103 fi\u0163i aten\u0163i la toate unghiurile \u00een care poate fi abordat\u0103 respectiva alegere. Apoi, este util s\u0103 \u00eei ruga\u0163i \u015fi pe oamenii pe care \u00eei cunoa\u015fte\u0163i s\u0103 fac\u0103 acela\u015fi lucru.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[33108,16061,17610,8362,7555,4126,201,27410,15278,470,9354,22054,207,26236,33133,32766,7155,5836,80,564],"class_list":["post-149484","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-abordare","tag-alegere","tag-bautura","tag-bauturi","tag-campanie","tag-clienti","tag-companii","tag-consultant","tag-copil","tag-cumparare","tag-decizii","tag-desen","tag-design","tag-distrugeri","tag-dovedire","tag-folosire","tag-mcdonalds","tag-nume","tag-refuz","tag-sarbatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/149484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149484"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/149484\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}