\nCu toate c\u0103 \u00een ultimii ani tot mai multe femei de\u0163in pozi\u0163ii \u00een companii de venture capital (VC) – de la 3% \u00een 2014 la 7% \u00een prezent, diferen\u0163ele dintre b\u0103rba\u0163i \u015fi femei s-au m\u0103rit.<\/p>\n
\nUn nou studiu relev\u0103 faptul c\u0103 investitorii pun \u00eentreb\u0103ri diferite femeilor \u015fi b\u0103rba\u0163ilor. Ace\u015ftia tind s\u0103 \u00eentrebe b\u0103rba\u0163ii despre posibilele c\u00e2\u015ftiguri \u00een timp ce pe femei le \u00eentreab\u0103 despre posibilele pierderi.<\/p>\n
\nCompaniile de venture capital se uit\u0103 la realiz\u0103ri, progres, idealuri (\u00eentreb\u0103ri orientate spre promovare) c\u00e2nd vine vorba despre antreprenori \u015fi vorbesc despre siguran\u0163\u0103, responsabilitate, securitate \u015fi vigilen\u0163\u0103 (\u00eentreb\u0103ri orientate spre preven\u0163ie) c\u00e2nd vine vorba de o antreprenoare.<\/p>\n
\n67% dintre \u00eentreb\u0103rile puse b\u0103rba\u0163ilor sunt \u00eentreb\u0103ri orientate spre promovare, \u00een timp ce 66% dintre \u00eentreb\u0103ri adresate femeilor sunt \u00eentreb\u0103ri orientate spre preven\u0163ie. De exemplu, o \u00eentrebare orientat\u0103 spre promovare ar putea fi – cum po\u0163i c\u00e2\u015ftiga clien\u0163i – pe c\u00e2nd una orientat\u0103 spre preven\u0163ie ar putea fi – cum po\u0163i p\u0103stra clien\u0163ii.<\/p>\n
\nA\u015fadar s-a observat c\u0103 antreprenorii care au primit \u00eentreb\u0103rile preventive au c\u00e2\u015ftigat finan\u0163are, \u00een medie, de 2,3 milioane de dolari, de \u015fapte ori mai pu\u0163in dec\u00e2t antreprenorii care au primit \u00eentreb\u0103ri orientate spre promovare (16,8 milioane de dolari).<\/p>\n
\nDe asemenea, fiecare tip de \u00eentrebare prime\u015fte un r\u0103spuns adecvat – o \u00eentrebare orientat\u0103 spre promovare prime\u015fte un r\u0103spuns orientat spre promovare, \u00een timp ce o \u00eentrebare orientat\u0103 spre preven\u0163ie prime\u015fte un r\u0103spuns orientat spre preven\u0163ie.<\/p>\n
\nDac\u0103 antreprenorii \u00ee\u015fi schimb\u0103 felul \u00een care r\u0103spund la \u00eentreb\u0103ri pot ob\u0163ine finan\u0163\u0103ri mai mari. Cei care \u015fi-au schimbat modul de a r\u0103spunde au reu\u015fit s\u0103 c\u00e2\u015ftige 7,9 milioane de dolari finan\u0163are, \u00een timp ce cei care au dat r\u0103spunsuri orientate spre preven\u0163ie la asemenea \u00eentreb\u0103ri au primit doar 563,000 de dolari.<\/p>\n
\nA\u015fadar, un antreprenor c\u0103ruia i se cere s\u0103-\u015fi apere cota de pia\u0163\u0103 ar trebui s\u0103 vorbeasc\u0103 despre m\u0103rimea pie\u0163ei \u015fi modul \u00een care ar putea cre\u015fte \u00eentreaga pia\u0163\u0103 dec\u00e2t s\u0103-\u015fi spun\u0103 planurile de protejare a cotei de pia\u0163\u0103.<\/p>\n
\nC\u00e2teva exemple de \u00eentreb\u0103ri:<\/p>\n
\nPromovare<\/p>\n
\n1. Cum pl\u0103nuie\u015fti s\u0103 monetizezi?
\n2. Crezi c\u0103 pia\u0163a pe care o \u0163inte\u015fti va cre\u015fte?
\n3. Care sunt \u0163intele pentru anul acesta?
\n4. Care este viziunea brandului?
\n5. Ne po\u0163i spune c\u00e2teva lucruri despre tine?<\/p>\n
\nPreven\u0163ie<\/p>\n
\n1. C\u00e2t timp \u00ee\u0163i va lua s\u0103 ajungi la break even?
\n2. \u00ce\u0163i po\u0163i ap\u0103ra cota de pia\u0163\u0103 fa\u0163\u0103 de noii competitori?
\n3. C\u00e2t de predictibil este cash flow-ul?
\n4. Pl\u0103nui\u0163i s\u0103 testa\u0163i produsul cu un test Turing?
\n5. C\u00e2t din toate acest lucruri le face\u0163i chiar voi?<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Antreprenoarele din SUA primesc doar 2% din fina\u0163\u0103rile oferite de companiile de venture capital de\u015fi femeile de\u0163in 38% din afacerile din \u0163ar\u0103, scrie Harvard Business Review.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3826],"tags":[81,255,12946,466,201,246,15646,200,472,15046,7633,31857],"class_list":["post-149444","post","type-post","status-publish","format-standard","hentry","category-special","tag-afaceri","tag-antreprenori","tag-barbati","tag-capital","tag-companii","tag-crestere","tag-detinere","tag-femei","tag-finantare","tag-intrebari","tag-investitori","tag-primire"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/149444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149444"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/149444\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}