\nMichael Dubin a realizat Dollar Shave Club pentru a-\u015fi ajuta un prieten s\u0103 scape de surplusul de lame de ras ale tat\u0103lui s\u0103u. Ideea a fost bun\u0103, marketingul f\u0103cut foarte bine, iar un clip video realizat cu 4500 de dolari a devenit viral \u015fi a transformat ideea \u00eentr-o afacere.<\/p>\n
\nDollar Shave Club este o companie ce livreaz\u0103 lame de ras \u015fi produse de \u00eengrijire personal\u0103 prin po\u015ft\u0103. Compania avea venituri de 3,5 milioane de dolari \u00een 2012, apoi v\u00e2nz\u0103rile au ajuns la 225 de milioane de dolari c\u00e2nd Unilever a cump\u0103rat Dollar Shave Club pentru 1 miliard de dolari \u00een 2016.<\/p>\n
\n“Eu am scris scenariul pentru primul video \u015fi un prieten de-al meu a filmat clipul. C\u00e2nd l-am lansat site-ul nostru a picat, iar \u00een 48 de ore am primit 12,000 de comenzi”, poveste\u015fte Dubin care a \u00eenfiin\u0163at compania al\u0103turi de prietenul s\u0103u Marke Levine.<\/p>\n
\n“Ne-am mi\u015fcat repede \u015fi am \u00eenceput s\u0103 vindem \u015fi alte produse precum \u015ferve\u0163ele pentru fund, pe care mul\u0163i b\u0103rba\u0163i le foloseau \u00een secret. Din 2015 am lansat \u00een fiecare an o nou\u0103 categorie de produse”, spune el care recunoa\u015fte c\u0103 secretul ascensiunii companiei st\u0103 \u00een marketing \u015fi pove\u015fti. “Clipurile noastre sunt biblia noastr\u0103 \u015fi ne ajut\u0103 s\u0103 ne men\u0163inem vocea unic\u0103. Activitatea de marketing a fost cel mai greu pentru mine s\u0103 o deleg altcuiva”, spune antreprenorul. “Este greu s\u0103 recuno\u015fti c\u0103 anumi\u0163i oameni pot face o treaba mai bun\u0103 ca tine, mai ales c\u00e2nd tu ai experien\u0163\u0103 \u00een acel domeniu”, adaug\u0103 el.<\/p>\n
\nClipul de la \u00eenceput \u00een care Michael Dubin spune c\u0103 “our blades are fucking great” a declan\u015fat toat\u0103 nebunia \u015fi a atras 24 de milioane de vizualiz\u0103ri. Clipul a c\u00e2\u015ftigat premii \u015fi au urmat \u015fi alte clipuri video care au devenit virale \u015fi au atras la r\u00e2ndul lor alte premii.<\/p>\n
\nEste clar c\u0103 produsele v\u00e2ndute nu sunt revolu\u0163ionare, dar pove\u015ftile din spatele clipurilor, din spatele produselor au atras milioane de clien\u0163i \u015fi au asigurat succesul companiei. <\/p>\n","protected":false},"excerpt":{"rendered":"
Puterea unui video este neb\u0103nuit\u0103, \u00eens\u0103 nu oricine poate transforma un clip \u00eentr-unul care s\u0103 atrag\u0103 milioane de vizitatori. Michael Dubin a reu\u015fit \u015fi a transformat un video \u00eentr-o companie de de 1 miliard de dolari, scrie Inc.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[26791,15177,13250,272,7541,68,80,86,241,552,10063,12570],"class_list":["post-149374","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-atragere","tag-clip","tag-club","tag-companie","tag-produse","tag-putere","tag-refuz","tag-reusita","tag-transformare","tag-video","tag-vizitatori","tag-youtube"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/149374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149374"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/149374\/revisions"}],"predecessor-version":[{"id":149376,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/149374\/revisions\/149376"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}