{"id":148843,"date":"2017-06-16T14:40:00","date_gmt":"2017-06-16T14:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=148843"},"modified":"2017-06-16T14:40:00","modified_gmt":"2017-06-16T14:40:00","slug":"drumul-unei-tinere-de-la-saracie-la-succes-in-afaceri-am-avut-o-viata-plina-de-saracie-una-pe-care-doar-un-refugiat-poate-sa-o-cunoasca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=148843","title":{"rendered":"Drumul unei tinere de la s\u0103r\u0103cie la succes \u00een afaceri. \u201dAm avut o via\u0163\u0103 plin\u0103 de s\u0103r\u0103cie, una pe care doar un refugiat poate s\u0103 o cunoasc\u0103\u201d"},"content":{"rendered":"<p>\n<span class=\"irc_su\" dir=\"ltr\" style=\"text-align: left;\">Monica Phromsavanh<\/span> este fondator \u015fi CEO al Modabox, o companie cu sediul central \u00een New York City, axat\u0103 pe oferirea de servicii personalizate de fashion clientelor cu venituri mici \u015fi medii.<\/p>\n<p>\nEa a copil\u0103rit \u00een Misiones, un mic ora\u015f aflat \u00een nordul Argentinei, unde familia ei originar\u0103 din Laos a emigrat \u00een perioada haosului \u015fi violen\u0163ei care au dominat mare parte din Asia de Sud Est.<\/p>\n<p>\n\u201dAm avut o via\u0163\u0103 plin\u0103 de s\u0103r\u0103cie, una pe care doar un refugiat poate s\u0103 o cunoasc\u0103\u201d, a declarat Phromsavanh publica\u0163iei Entrepreneur.com. \u201dSute de familii tr\u0103iau \u00eentr-un depozit; nu vorbeam limba spaniol\u0103, iar persoanele lao\u0163iene erau h\u0103r\u0163uite \u015fi tratate cu pu\u0163in respect.\u201d<\/p>\n<p>\nPhromsavanh a renun\u0163at la \u015fcoal\u0103 la v\u00e2rsta de 14 ani, c\u00e2nd a \u00eenceput s\u0103 lucreze \u00eentr-un depozit din Buenos Aires. Lucra \u00een picioare 60 de ore pe s\u0103pt\u0103m\u00e2n\u0103, de diminea\u0163a p\u00e2n\u0103 noaptea \u2013 experien\u0163\u0103 pe care o descrie drept o oportunitate prin care \u015fi-a construit un viitor pentru ea \u00eens\u0103\u015fi. \u201dPentru prima dat\u0103 \u00een via\u0163\u0103, mi-am permis s\u0103 fac cump\u0103r\u0103turi, s\u0103 \u00eemi cump\u0103r pantofi \u015fi o hain\u0103 de iarn\u0103. Acest lucru \u00eensemna mult pentru mine, eram fericit\u0103\u201d \u00ee\u015fi aminte\u015fte ea.<\/p>\n<p>\nLa 17 ani, mama sa, care p\u0103r\u0103sise Argentina cu mai mul\u0163i ani \u00eenaintea ei, i-a trimis \u00een mod nea\u015fteptat un bilet dus spre New York \u015fi bani de drum. \u201dDou\u0103 s\u0103pt\u0103m\u00e2ni mai t\u00e2rziu, m\u0103 aflam pentru prima dat\u0103 \u00eentr-un avion \u015fi aterizam pe aeroportul JFK f\u0103r\u0103 s\u0103 \u015ftiu engleza\u201d, a spus Phromsavanh.<\/p>\n<p>\nA \u00eenceput s\u0103 lucreze pentru o fabric\u0103 de ciocolat\u0103, munc\u0103 pentru care era pl\u0103tit\u0103 cu 5 dolari\/or\u0103, func\u0163ie din care a evoluat \u00eentr-un post de v\u00e2nz\u0103ri. \u201dAm acceptat fiecare schimb disponibil \u015fi nu am refuzat nicio sarcin\u0103 suplimentar\u0103. Doream s\u0103 muncesc mai mult dec\u00e2t to\u0163i colegii mei, iar c\u00e2nd am reu\u015fit, am fost promovat\u0103 \u00een func\u0163ia de manager\u201d, a spus ea.<\/p>\n<p>\nS-a angajat apoi la compania de haine de lux Burberry, unde a devenit persoana responsabil\u0103 de v\u00e2nz\u0103rile celui mai important magazin al m\u0103rcii din New York. \u201dC\u00e2nd am renun\u0163at la munca de la Burberry, nu \u015ftiam cu siguran\u0163\u0103 dac\u0103 \u00eemi doresc s\u0103 fiu antreprenor, dar am fost convins\u0103 c\u0103 puteam s\u0103 asigur clien\u0163ilor experien\u0163a serviciilor pe care le-ar primi \u00eentr-un magazin aflat pe Fifth Avenue, la un cost mult mai mic.\u201d<\/p>\n<p>\nA \u00eenceput s\u0103 v\u00e2nd\u0103 haine la t\u00e2rgurile de haine din New York, iar la scurt timp a atras o investi\u0163ie ini\u0163ial\u0103 ce i-a permis s\u0103 deschid\u0103 un magazin de 10 metri p\u0103tra\u0163i. \u00cen primul an a ajuns la v\u00e2nz\u0103ri de un milion de dolari. Trei ani mai t\u00e2rziu, Prhromsavanh a construit o echip\u0103 dedicat\u0103, s-a mutat \u00eentr-un spa\u0163iu de 370 de metri p\u0103tra\u0163i \u015fi a devenit una dintre cele mai importante destina\u0163ii de retail din Chelsea.<\/p>\n<p>\nA c\u0103l\u0103torit apoi \u00een Laos \u00een \u00eencercarea de a-\u015fi redescoperi r\u0103d\u0103cinile, iar atunci i-a venit ideea s\u0103 lanseze Modabox. \u201dEram preg\u0103tit\u0103 s\u0103 lansez ceva demn de cuno\u015ftin\u0163ele de business pe care le-am dezvoltat \u00een mai mul\u0163i ani \u015fi care se potriveau cu poten\u0163ialul pe care \u015ftiam c\u0103 \u00eel am\u201d, a pus ea. \u201dVoiam s\u0103 dep\u0103\u015fesc audien\u0163a la care puteam ajunge prin mijloace tradi\u0163ionale.\u201d<\/p>\n<p>\nModabox &#8211; afacerie ce deriv\u0103 de la cuv\u00e2ntul \u201dmoda\u201d, care \u00eenseamn\u0103, la fel ca \u00een limba rom\u00e2n\u0103, \u201dmod\u0103\u201d \u00een spaniol\u0103, furnizeaz\u0103 serviciile de lux ale unui stilist personal printr-o platform\u0103 online. Compania livreaz\u0103 haine alese de stili\u015fti, ce creeaz\u0103 outfit-urile \u00een baza unui algoritm dezvoltat de companie.<\/p>\n<p>\n\u201dEste o solu\u0163ie de shopping personalizat scalabil\u0103, care a fost disponibil\u0103 ini\u0163ial doar clien\u0163ilor ce frecventau magazinele de lux. \u00cen loc s\u0103 caute timp de ore \u00eentregi \u0163inutele ideale, clien\u0163ii no\u015ftri primesc \u00eembr\u0103c\u0103minte personalizat\u0103 \u00een trend \u015fi cu pre\u0163uri accesibile\u201d, descrie antreprenoarea cel mai recent pariu al s\u0103u.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monica Phromsavanh este fondator \u015fi CEO al Modabox, o companie cu sediul central \u00een New York City, axat\u0103 pe oferirea de servicii personalizate de fashion clientelor cu venituri mici \u015fi medii. Ea a copil\u0103rit \u00een Misiones, un mic ora\u015f aflat \u00een nordul Argentinei, unde familia ei originar\u0103 din Laos a emigrat \u00een perioada haosului \u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[16906,4126,272,314,9804,195,7780,8199,274,23719,4127,8301,7606,10209,539,13693,60,8932,80,9989,15,7212,231],"class_list":["post-148843","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-argentina","tag-clienti","tag-companie","tag-construire","tag-depozit","tag-experienta","tag-fashion","tag-haine","tag-incepere","tag-laos","tag-lux","tag-magazin","tag-munca","tag-new-york","tag-online","tag-permis","tag-piata","tag-poveste","tag-refuz","tag-renuntare","tag-servicii","tag-vanzari","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148843"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148843\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}