{"id":14878,"date":"2009-09-22T16:20:37","date_gmt":"2009-09-22T16:20:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=14878"},"modified":"2026-04-02T14:21:12","modified_gmt":"2026-04-02T14:21:12","slug":"tuborg-ia-din-cota-rivalilor-pe-o-piata-in-scadere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=14878","title":{"rendered":"Tuborg ia din cota rivalilor, pe o piata in scadere"},"content":{"rendered":"<p>Pe fondul cresterii vanzarilor in luna iulie cu 7%, URBB a<br \/>\nreusit sa ajunga la o cota de piata de 12%, cea mai mare valoare<br \/>\ninregistrata pana in prezent.<\/p>\n<p>&#8220;Se poate castiga cota de piata pe timp de criza daca ai<br \/>\ninvestitori care sa te sustina&#8221;, precizeaza Shachar Shaine,<br \/>\npresedintele URBB.<\/p>\n<p>Compania a reusit sa isi mentina vanzarile la acelasi nivel cu<br \/>\ncel inregistrat anul trecut ca urmare a dublarii investitiilor in<br \/>\nexpunerea media, a promotiilor desfasurate si imbunatatirii<br \/>\nsistemului de vanzare si distributie.<\/p>\n<p>Desi cifra de afaceri la 6 luni s-a situat la acelasi nivel in<br \/>\nlei cu valoarea raportata in prima jumatate a anului trecut, este<br \/>\ngreu de crezut ca va reusi sa inregistreze profit net, ca urmare<br \/>\ncosturilor investitiilor facute in anii anteriori.<\/p>\n<p>Cea mai buna evolutie a brandurilor din portofoliu a fost<br \/>\ninregistrata de Skol, care a crescut cu 10% fata de primele 8 luni<br \/>\nale anului 2008 si de Tuborg, cu 5%.<\/p>\n<p>Pentru anul 2009 compania si-a stabilit printre obiective<br \/>\nmentinerea cotei de 10% din piata si o majorare cu 3% a volumelor<br \/>\ncomercializate.<\/p>\n<p>Principalii competitori pe piata berii sunt Heineken, Ursus<br \/>\nBreweries, InBev si URBB. Piata berii are o valoare estimata la 1,6<br \/>\nmiliarde de euro in 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>URBB, producatorul berii Tuborg, a inregistrat in primele 8 luni ale anului un volum al vanzarilor similar cu cel inregistrat anul trecut, ceea ce i-a permis o majorare a cotei de piata la 10%, in conditiile in care consumul de bere s-a redus cu 10%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7213,6278,8049,10774],"class_list":["post-14878","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bere","tag-fmcg","tag-tuborg","tag-urbb"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14878"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14878\/revisions"}],"predecessor-version":[{"id":35072,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14878\/revisions\/35072"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}