\nNoua platform\u0103 le permite utilizatorilor s\u0103-\u015fi seteze singuri campaniile de promovare, direct pe publicitate.olx.ro. Ace\u015ftia \u00ee\u015fi pot seta un buget cuprins \u00eentre 100 \u015fi 1.500 de euro, iar plata se face online. Utilizatorii pot alege zonele geografice de interes pentru afacerea lor \u015fi pot selecta categoriile \u00een care \u00ee\u015fi doresc ca reclama lor s\u0103 fie afi\u015fat\u0103, prin bannere neintruzive \u015fi care respect\u0103 standardele IAB. Utilizatorii \u00ee\u015fi pot accesa oric\u00e2nd contul pentru a verifica detaliile campaniei \u015fi evolu\u0163ia acesteia.<\/p>\n
\nServiciul poate fi folosit at\u00e2t de antreprenorii care vor s\u0103 \u00ee\u015fi promoveze serviciile \u015fi produsele, c\u00e2t \u015fi de c\u0103tre agen\u0163iile de media si PR, care \u00ee\u015fi pot publica \u015fi administra, \u00een doar c\u00e2teva minute, campaniile de publicitate.<\/p>\n
\n\u201cSolu\u0163ia a venit natural, ca o completare a serviciilor de promovare pe care deja le oferim clien\u0163ilor business \u015fi nevoia lor de a putea targeta dou\u0103 criterii importante: geografic \u015fi la nivelul celor 11 categorii disponibile pe OLX. Prin aceast\u0103 platform\u0103 self-served, ne-am propus s\u0103 conect\u0103m business-urile din orice col\u0163 al \u0163\u0103rii cu milioanele de utilizatori care caut\u0103, descoper\u0103 \u015fi cump\u0103r\u0103 de pe site-urile noastre. Astfel, oricine poate s\u0103-\u015fi promoveze produsele, serviciile sau afacerea c\u0103tre persoanele interesate, printr-o targetare potrivit\u0103 lor. De exemplu, un service auto din Oradea se poate promova \u00een categoriile auto din OLX \u015fi Autovit.ro, c\u0103tre utilizatorii locali care sunt interesa\u0163i de serviciile sale. \u00centreg procesul este securizat, iar rezultatele pot fi verificate \u00een timp real.\u201d, men\u0163ioneaz\u0103 Andrei Bereand\u0103, Head of Advertising Sales, \u00een cadrul OLX Group Rom\u00e2nia.<\/p>\n
\nDepartamentul de Advertising al OLX Group Rom\u00e2nia s-a \u00eenfiin\u0163at \u00een luna octombrie 2015 \u015fi este structurat \u00een dou\u0103 mari segmente; programmatic \u015fi v\u00e2nz\u0103ri directe.
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
OLX lanseaz\u0103 un nou serviciu dedicat utilizatorilor care doresc s\u0103-\u015fi promoveze afacerea, at\u00e2t local, c\u00e2t \u015fi la nivel na\u0163ional, pe cele trei site-uri din portofoliu: OLX.ro, Autovit.ro \u015fi Storia.ro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,255,32751,47,9130,3025,264],"class_list":["post-148692","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-antreprenori","tag-dedicatie","tag-lansare","tag-serviciu","tag-site","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148692"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148692\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}