\nConform datelor de la Ministerul Finan\u0163elor, reprezentan\u0163a local\u0103 a companiei a \u00eenregistrat o cifr\u0103 de afaceri de aproape 1 miliard de lei \u00een 2015 \u015fi un profit de 4 milioane de lei, av\u00e2nd, \u00een aceea\u015fi perioad\u0103, un num\u0103r de 42 de angaja\u0163i.<\/p>\n
\n\u00cenfiin\u0163at\u0103 \u00een Paris \u00een 1904, Coty este o companie de \u00eenfrumuse\u0163are cu un portofoliu de parfumuri, produse cosmetice \u015fi produse de \u00eengrijire a pielii \u015fi corpului v\u00e2ndute \u00een peste 130 de \u0163\u0103ri \u015fi teritorii. Unul dintre cei mai mari juc\u0103tori specializa\u0163i \u00een industria global\u0103 a frumuse\u0163ii, Coty are o cifr\u0103 de afaceri de 9 miliarde de dolari. Principalii concuren\u0163i la nivel global sunt Procter & Gamble, Revlon, Est\u00e9e Lauder Companies sau Inter Parfums.<\/p>\n
\nR\u0103zvan Afenduli conduce filiala local\u0103 a Coty din 2010. Absolvent al Facult\u0103\u0163ii de Electronic\u0103; dup\u0103 2-3 interviuri pentru slujbe de inginer, \u201dnu \u00een\u0163elegeam cum a\u015f putea tr\u0103i cu banii \u0103ia\u201c, a v\u0103zut un anun\u0163 \u00een ziar la firma de distribu\u0163ie Overseas \u015fi s-a angajat ca agent de v\u00e2nz\u0103ri, povestea anterior pentru Business Magazin. \u00cen 1997, c\u00e2nd s-a deschis Coty, \u201dam cioc\u0103nit \u015fi eu la u\u015f\u0103 \u015fi m-au luat, iar an de an a crescut pr\u0103v\u0103lia\u201c, \u00een tandem cu responsabilit\u0103\u0163ile sale. \u201dDe ce n-am schimbat jobul? L-a\u015f fi schimbat, l-a\u015f schimba \u015fi acum, dar de c\u00e2te ori m-am g\u00e2ndit s\u0103 plec, lucrurile s-au aranjat \u00een a\u015fa fel aici \u00eenc\u00e2t mai cre\u015fteam o pozi\u0163ie, ca bani, ca tot. Atunci nu v\u0103d omul care s\u0103 renun\u0163e la confort c\u00e2nd cre\u015fte \u00een carier\u0103. C\u00e2nd se va termina cu cosmeticele? Nu \u015ftiu\u201c.<\/p>\n
\nCe hobby-uri ave\u0163i \u015fi c\u00e2t timp le dedica\u0163i? C\u00e2nd \u015fi cum a \u00eenceput interesul pentru aceast\u0103 zon\u0103?<\/p>\n
\nAm dou\u0103 hobby-uri la care \u0163in foarte mult: tenisul \u015fi schiul. Tenisul e o constan\u0163\u0103 \u00een via\u0163\u0103 mea, joc de 3-4 ori pe s\u0103pt\u0103m\u00e2n\u0103 indiferent de anotimp, iar pentru schi \u00eencerc s\u0103 am m\u0103car dou\u0103 s\u0103pt\u0103m\u00e2ni \u00een fiecare an; anul acesta am petrecut trei s\u0103pt\u0103m\u00e2ni pe p\u00e2rtie. Ambele sporturi am \u00eenceput s\u0103 le practic t\u00e2rziu: schiul la 35 de ani, iar tenisul dup\u0103 40 de ani. Interesul pentru aceste dou\u0103 sporturi a ap\u0103rut ca un rezultat al stresului din business, care te \u00eempinge s\u0103 cau\u0163i activit\u0103\u0163i \u00een care s\u0103 te reg\u0103se\u015fti.<\/p>\n
\nCe coresponden\u0163e exist\u0103 \u00eentre hobby \u015fi afaceri?<\/p>\n
\nCred c\u0103 sportul pe care-l practici frecvent te define\u015fte ca stil de management, ca abordare \u00een afaceri. De pild\u0103, tenisul este un joc complex de strategie, \u00een care competitorii caut\u0103 s\u0103-\u015fi pun\u0103 \u00een valoare lovitura cea mai bun\u0103 (strength-ul \u00een business) \u015fi s\u0103 trimit\u0103 mingea pe lovitur\u0103 cea mai slab\u0103 a adversarului (weakness-ul competitorului \u00een business). Jocul de tenis define\u015fte de fapt c\u00e2t de bine pui \u00een valoare strength-ul t\u0103u pe weakness-ul adversarului, lucru care se \u00eent\u00e2lne\u015fte des \u00een afaceri.<\/p>\n
\nEste practicarea unui hobby benefic\u0103 pentru rela\u0163iile de afaceri?<\/p>\n
\nF\u0103r\u0103 \u00eendoial\u0103, po\u0163i cunoa\u015fte oameni cu care s\u0103 dezvol\u0163i o idee de business la fel cum po\u0163i s\u0103 discu\u0163i informal cu un partener existent la tenis sau la schi.<\/p>\n
\nCare sunt regulile din sport\/hobby folositoare \u00een afaceri?<\/p>\n
\nCea mai important\u0103 regul\u0103 \u00een sport este s\u0103 fii concentrat 100% pe ce faci \u00een acel moment. Spre exemplu, la schi e chiar critic dac\u0103 vrei s\u0103 mergi mai repede \u015fi s\u0103 r\u0103m\u00e2i \u00eentreg, iar \u00een business succesul vine odat\u0103 cu focusul pe aspectele importante.<\/p>\n
\nCare sunt regulile obligatorii deopotriv\u0103 \u00een sport \u015fi \u00een afaceri?<\/p>\n
\n\u00cen sport nu ai voie s\u0103 \u201dp\u0103c\u0103le\u015fti\u201c jocul: dac\u0103 te d\u0103ruie\u015fti, atunci vei c\u00e2\u015ftiga. Exact a\u015fa e \u015fi \u00een afaceri. Un alt aspect important este legat de fairplay: e la fel de valabil \u00een business cum este \u00een sport. De\u015fi nu l-am men\u0163ionat primul, curajul este cel care face diferen\u0163a at\u00e2t \u00een sport, c\u00e2t \u015fi \u00een afaceri. Ar fi bine s\u0103 nu uit\u0103m c\u0103 Dumnezeu \u00eei iube\u015fte pe cei curajo\u015fi, pe cei care \u00een\u0163eleg c\u0103 trebuie s\u0103-\u015fi asume schimb\u0103ri de strategie, abordare, pe cei care cred \u00een viziunea lor, c\u0103ci doar acestora, \u00een final, \u015fansa le sur\u00e2de cu adev\u0103rat.<\/p>\n
\nCe tip de sport \/ hobby nu a\u0163i practica niciodat\u0103?<\/p>\n
\nNu a\u015f s\u0103ri (nefor\u0163at) cu para\u015futa. \u00cemi place riscul, dar calculat. Apoi, nu m\u0103 v\u0103d la v\u00e2n\u0103toare sau pescuit. Ce treab\u0103 s\u0103 am eu, ca vegetarian, cu sporturile care \u201dderanjeaz\u0103\u201c vie\u0163uitoarele \u00een mediul lor natural?<\/p>\n
\n
\nPREFERIN\u0162E<\/p>\n
\n
\nCUV\u00c2NT: \u00cemi e greu s\u0103 aleg \u00eentre credin\u0163\u0103 \u015fi transformare. Dac\u0103 m\u0103 g\u00e2ndesc bine, transformarea f\u0103r\u0103 credin\u0163\u0103 nu o v\u0103d \u00eent\u00e2mpl\u00e2ndu-se, \u00een sensul pozitiv al transform\u0103rii.<\/p>\n
\nCARTE: The Power of Now \u2013 Echkart Tole<\/p>\n
\nPERSONALITATEA: Greu de ales! Am fost fascinat de Iustin Capra – poate cel mai mare inventator rom\u00e2n de la Henri Coand\u0103 \u00eencoace – dar \u015fi de Steve Jobs, Warren Buffett, Bill Gates.<\/p>\n
\nSPORTIV: Ca practicant de tenis am favoritul meu \u2013 Djokovici. El este juc\u0103torul care s-a transformat uluitor pe parcursul carierei \u015fi a reu\u015fit s\u0103 devin\u0103 un mare campion. Dac\u0103-l urm\u0103re\u015fti, vezi \u00een toate aspectele un om care caut\u0103 armonia: body, mind and spirit (corp, minte \u015fi spirit) \u00een sport.<\/p>\n
\nDac\u0103 lu\u0103m \u00eens\u0103 \u00een calcul cel mai \u201dtare\u201c sport al lumii, fotbalul, Cruyff a fost ceva uria\u015f prin revolu\u0163ia produs\u0103 de c\u00e2nd a \u00eenceput s\u0103 joace \u015fi p\u00e2n\u0103 a plecat dintre noi. A \u201d\u00eempins\u201c de la spate jocul de fotbal l\u0103s\u00e2ndu-l la final \u00een urm\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Coty Cosmetics, unul dintre principalii competitori de pe pia\u0163a de cosmetice din Rom\u00e2nia, are un portofoliu ce reune\u015fte peste 3.000 de produse, sub umbrela c\u00e2torva zeci de branduri precum adidas, Calvin Klein, Chlo\u00e9, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel \u015fi Sally Hansen. Dintre acestea, aproximativ 200 sunt plasate \u00een segmentul de lux, alte 200 \u00een segmentul mediu, iar restul \u00een mass-market. Produsele din portofoliul Coty se comercializeaz\u0103 \u00een parfumeriile Sephora, Kendra, Douglas, \u00een drogherii, hipermarketuri, dar \u015fi al\u0163i mici comercian\u0163i locali \u015fi na\u0163ionali, duty free-urile din aeroporturi, dar \u015fi prin canalele de comer\u0163 electronic.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[170,332,81,13243,331,235,6553,125,272,201,7283,246,452,7909,9495,105,565,21122,34820,60,484,80,569,10911,9705,17460,18265],"class_list":["post-148594","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-achizitie","tag-activitate","tag-afaceri","tag-ajutor","tag-asigurari","tag-business","tag-cariera","tag-ceo","tag-companie","tag-companii","tag-costuri","tag-crestere","tag-director","tag-franta","tag-groupama","tag-japonia","tag-munte","tag-natura","tag-neglijenta","tag-piata","tag-probleme","tag-refuz","tag-reguli","tag-solutii","tag-spania","tag-trasee","tag-traseu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148594"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148594\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}