Retailul modern este reprezentat de hipermarketuri, magazine de
\ntip discount, cash&carry si supermarketuri.<\/p>\n
Cea mai mare dinamica au inregistrat-o hipermarketurile, care au
\natras cu 9% mai multi consumatori decat in prima jumatate a anului
\ntrecut si discounterii, care si-au marit numarul de clienti cu
\n6%.<\/p>\n
“Principala lor sursa de crestere a fost o frecventa de
\ncumparare mai mare, cu 30% mai mare pentru discounteri si cu 10%
\npentru hipermarketuri, pe fondul expansiunii agresive”, se arata in
\ncomunicat.<\/p>\n
Discounterii au o cota de piata de 8%, in timp ce
\nhipermarketurile detin 20% din comert.<\/p>\n
In Bucuresti, comertul modern are o pondere de 73%,
\nhipermarketurile fiind canalul preferat pentru cumparaturi, cu o
\ncota de piata de 45% din comert.<\/p>\n
“Chiar daca nu asistam la scaderi spectaculoase,
\nsupermarketurile isi continua trendul descendent, orientarea
\nconsumatorilor catre promotii si preturi avantajoase castigand in
\nacest an teren in dauna proximitatii”, a declarat Andi Dumitrescu,
\ndirectorul general GfK Romania.<\/p>\n
Chiar daca supermarketurile au pierdut din cota de piata in
\nfavoarea hipermarketurilor si discounterilor, consumatorii au mers
\nla fel de des in supermarketuri in prima jumatate a anului, fata de
\nperioada similara a anului trecut.<\/p>\n
Studiul are la baza un esantion reprezentativ national de 2.200
\ngospodarii.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Retailul modern din Romania detine 43% din comertul cu produse de larga folosinta in primul semestru, cu 3% mai mult decat perioada similara a anului trecut, potrivit unui studiu GfK.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[13458,10594,7472,399,7853],"class_list":["post-14853","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-discounter","tag-gfk","tag-hipermarket","tag-retail","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14853"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14853\/revisions"}],"predecessor-version":[{"id":35051,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14853\/revisions\/35051"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}