{"id":148507,"date":"2017-06-08T06:05:00","date_gmt":"2017-06-08T06:05:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=148507"},"modified":"2017-06-08T06:05:00","modified_gmt":"2017-06-08T06:05:00","slug":"distruge-google-piata-reclamelor-online-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=148507","title":{"rendered":"Distruge Google pia\u0163a reclamelor online ?"},"content":{"rendered":"

\n\u00cencep\u00e2nd din 2018, Chrome, browserul Google, va bloca automat anumite reclame. Astfel, Chrome va filtra reclamele care au fost considerate “inacceptabile” de c\u0103tre Coali\u0163ia pentru Reclame mai bune, o asocia\u0163ie cu zeci de membrii printre care \u015fi Interactive Advertising Bureau, conform Business Insider.<\/p>\n

\nGoogle nume\u015fte aceast\u0103 func\u0163ie ad filter, nu ad blocker, pentru c\u0103, spun ei, nu vor fi blocate toate reclamele, ci le vor elimina doar pe cele intruzive, care compromit  experien\u0163a utilizatorilor. Clipurile video care pornesc automat \u015fi intersti\u0163ialele care acoper\u0103 tot ecranul sunt dou\u0103 exemple de tipuri de reclame care vor fi blocate \u00een cur\u00e2nd de Chrome.<\/p>\n

\n“Anumite reclame stric\u0103 experien\u0163ele oamenilor \u015fi \u00eei fac s\u0103 foloseasc\u0103 programe de ad blocker, iar ad blockingul este o amenin\u0163are asupra ecosistemului digital, afecteaz\u0103 site-urile cu con\u0163inut de calitate”, spune reprezentantul Google, Scott Spencer.<\/p>\n

\nPublisherii nu v\u0103d cu ochi buni vestea Google deoarece astfel motorul de c\u0103utare cap\u0103t\u0103 \u015fi mai multe putere, deciz\u00e2nd astfel ce fel de reclame vor fi afi\u015fate. Google Chrome de\u0163ine aproximativ 60% din pia\u0163\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google a decis s\u0103 ia o m\u0103sur\u0103 concret\u0103 \u00eempotriva reclamelor agresive ce sunt g\u0103zduite pe anumite site-uri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9842,9108,32329,5431,15499,11646,3025],"class_list":["post-148507","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-blocare","tag-decizie","tag-gazduire","tag-google","tag-reclamatie","tag-reclame","tag-site"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148507"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148507\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}