{"id":14835,"date":"2009-09-17T15:15:55","date_gmt":"2009-09-17T15:15:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=14835"},"modified":"2026-04-02T14:20:07","modified_gmt":"2026-04-02T14:20:07","slug":"heineken-renunta-la-productia-de-malt","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=14835","title":{"rendered":"Heineken renunta la productia de malt"},"content":{"rendered":"<p>Decizia a avut la baza constatarea ca productia de malt este<br \/>\nfoarte costisitoare pentru companie si relativ scazuta, ceea ce<br \/>\nface mai rentabila achizitionarea de malt de la furnizori.<\/p>\n<p>&#8220;Cercetam in permanenta unde sa directionam investitiile in mod<br \/>\neficient si ce trebuie facut pentru a imbunatati in permanenta<br \/>\ncalitatea&#8221;, a precizat Karnebeek.<\/p>\n<p>Din luna aprilie de cand este la conducerea companiei, Karnebeek<br \/>\na urmarit sa renunte la activele care nu fac parte din businessul<br \/>\nde baza al companiei, cum ar fi terenurile fostelor fabrici din<br \/>\nBucuresti si Arad si la afacerea cu ape, preluata odata cu Bere<br \/>\nMures.<\/p>\n<p>Heineken produce malt in sectiile de la Hateg, Craiova si<br \/>\nMiercurea-Ciuc.<\/p>\n<p>Compania a inregistrat o cifra de afaceri de 436 milioane lei<br \/>\n(103 milioane euro) in primul semestru, cu 12% mai mare decat<br \/>\nrezultatul in lei inregistrat in 2008 si o scadere a volumelor<br \/>\ncomercializate de peste 11%.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jan Derck van Karnebeek, directorul general al Heineken Romania, a decis sa opreasca productia de malt din luna octombrie, urmand sa se concentreze asupra activitatii de baza a companiei, potrivit unui comunicat Heineken.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[6278,8168,13437,13436,7581],"class_list":["post-14835","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-fmcg","tag-heineken","tag-jan-derck-van-karnebeek","tag-malt","tag-restructurare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14835"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14835\/revisions"}],"predecessor-version":[{"id":35035,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14835\/revisions\/35035"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}