{"id":148087,"date":"2017-05-30T11:49:03","date_gmt":"2017-05-30T11:49:03","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=148087"},"modified":"2017-05-30T11:49:03","modified_gmt":"2017-05-30T11:49:03","slug":"cand-prefera-romanii-sa-cumpere-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=148087","title":{"rendered":"C\u00e2nd prefer\u0103 rom\u00e2nii s\u0103 cumpere online?"},"content":{"rendered":"

\nAcestea sunt concluziile la care a ajuns RTB House, companie global\u0103 care ofer\u0103 tehnologii de retargetare de ultim\u0103 genera\u0163ie, \u00een urma unui studiu realizat \u00een peste 40 de pie\u0163e. Studiul se bazeaz\u0103 pe datele colectate de la peste 1.000 de campanii realizate dup\u0103 modelul RTB (Real Time Bidding), o tehnologie pentru publicitatea online, care permite achizi\u0163ia \u015fi v\u00e2nzarea de spatiu publictar online, pe baza licitatiilor \u00een timp real.<\/p>\n

\nPotrivit studiului realizat \u00een pie\u0163e din Europa, America Latin\u0103, Asia \u015fi Pacific, Orientul Mijlociu \u015fi Africa, num\u0103rul de click-uri \u015fi conversia cresc \u00een special mar\u0163ea, c\u00e2nd sunt \u00eenregistrate cu 37% mai multe click-uri \u015fi rata de conversie e cu 43% mai mare. Cea mai proast\u0103 zi pentru cump\u0103r\u0103turile online este s\u00e2mb\u0103ta, c\u00e2nd decizia de achizi\u0163ie (calculat\u0103 pe baza click-urilor pe reclame) scade semnificativ, la 11% din totalul rezultatelor din s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n

\nAcela\u015fi studiu, realizat de RTB House \u015fi pentru Rom\u00e2nia, arat\u0103 c\u0103 obiceiurile de cump\u0103rare ale rom\u00e2nilor sunt similare. Utilizatorii autohtoni au dat cele mai multe click pe anun\u0163uri \u015fi au finalizat cele mai multe achizi\u0163ii \u00een zilele de mar\u0163i, cu un num\u0103r de conversii cu 73% mai mare \u015fi cu 45% mai multe click-uri dec\u00e2t s\u00e2mb\u0103ta. Cea mai intens\u0103 activitate a fost \u00eenregistrat\u0103 sear\u0103, \u00eentre orele 21 \u015fi 23 (19% din totalul conversiilor).<\/p>\n

\n\"\"<\/a><\/p>\n

\nComportamentul online \u015fi preferintele \u00een materie de shopping sunt foarte dinamice \u015fi se schimb\u0103 \u00een acord cu trendurile din tehnologie, dar \u015fi \u00een func\u0163ie de factori externi punctuali (condi\u0163ii meteo, s\u0103rb\u0103tori legale, etc) \u015fi speciali\u015ftii \u00een marketing online trebuie s\u0103 fie tot timpul preg\u0103ti\u0163i \u015fi s\u0103 \u00ee\u015fi cunoasc\u0103 audien\u0163a astfel \u00eenc\u00e2t s\u0103 poat\u0103 s\u0103 reac\u0163ioneze mai repede la schimb\u0103rile ap\u0103rute \u015fi s\u0103 livreze mesaje personalizate, adaptate comportamentului utilizatorului.<\/p>\n

\n\u201eAici intr\u0103 \u00een joc si inteligen\u0163a artificial\u0103. Algoritmii care \u00eenva\u0163\u0103 singuri folosi\u0163i \u00een retargetarea personalizat\u0103 imit\u0103 modul \u00een care neuronii umani func\u0163ioneaz\u0103. Cu datele ob\u0163inute, ei pot analiza campaniile 24\/7 \u015fi pot reac\u0163iona la toate schimb\u0103rile, indiferent c\u00e2t de mici ar fi. Acest lucru ofer\u0103 posibilitatea ca ac\u0163iunile de advertising s\u0103 fie ajustate, \u00een timp foarte scurt, zile, ore sau chiar minute, astfel \u00eenc\u00e2t s\u0103 gestioneze campaniile eficient. \u00cen acest fel, poate fi exploatat la maxim poten\u0163ialul de achizi\u0163ie \u00eentr-un mod care p\u00e2n\u0103 acum nu era posibil\u201c, a completat C\u0103t\u0103lin Emilian.<\/p>\n

\nRTB House a fost fondat\u0103 \u00een 2012 \u015fi a derulat peste 1.000 de campanii \u00een peste 40 de pie\u0163e din Europa, Orientul Mijlociu, Africa, Asia, Pacific \u015fi America Latin\u0103. Echipa cuprinde peste 200 de profesioni\u015fti \u015fi este \u00een continu\u0103 cre\u015ftere.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pentru cump\u0103r\u0103turi online, utilizatorii sunt mai predispu\u015fi s\u0103 dea click pe bannerele publicitare \u015fi s\u0103 fac\u0103 achizi\u0163ii \u00een zilele din timpul s\u0103pt\u0103m\u00e2nii, dec\u00e2t \u00een weekend. Astfel, cea mai mare rat\u0103 de conversie se \u00eenregistreaz\u0103 \u00een zilele de mar\u0163i \u015fi miercuri, iar intervalele orare pentru cele mai ridicate niveluri de v\u00e2nz\u0103ri sunt \u00een a doua parte a zilei. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4473,20480,7555,246,470,15066,22346,34552,539,60,32794,9980,32991,20885,173,7853,19707,264,7212,308],"class_list":["post-148087","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitii","tag-bannere","tag-campanie","tag-crestere","tag-cumparare","tag-cumparaturi-online","tag-inregistrare","tag-niveluri","tag-online","tag-piata","tag-preferinta","tag-rata","tag-realizare","tag-ridicare","tag-romani","tag-studiu","tag-timp","tag-utilizatori","tag-vanzari","tag-weekend"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148087"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/148087\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}