\n\u201cLumea din jurul nostru se schimb\u0103 \u00eentr-un ritm alert, ceea ce se reflect\u0103 \u015fi \u00een business-ul nostru. Printre schimb\u0103rile care au un impact asupra afacerii se num\u0103r\u0103 na\u015fterea unei noi genera\u0163ii de consumatori de machiaj, poluarea \u015fi schimb\u0103rile climatice care influen\u0163eaz\u0103 ritualul personal de \u00eengrijire sau dezvoltarea clasei mijlocii, care influen\u0163eaz\u0103 dinamica brandurilor. \u00cen acest context, \u00een\u0163elegerea consumatorilor, construirea unei rela\u0163ii directe cu ei \u015fi s\u0103 ne asigur\u0103m c\u0103 nevoile lor sunt pe deplin satisf\u0103cute sunt aspecte foarte importante care ajut\u0103 la construirea unei rela\u0163ii sincere \u015fi de lung\u0103 durata \u015fi, \u00een consecin\u0163\u0103, asigur\u0103 cre\u015fterea\u201d, spune Gilles Antoine, country general manager la L\u2019Oreal Rom\u00e2nia.<\/p>\n
\nCele trei noi magazine proprii sunt Kiehl\u2019s \u00een Cluj-Napoca \u015fi Ia\u015fi \u015fi NYX Professional Make-Up \u00een B\u0103neasa Shopping Mall Bucure\u015fti.<\/p>\n
\nDeschis \u00een Iulius Mall cu o suprafa\u0163\u0103 total\u0103 de 40 mp, magazinul Kiehl\u2019s din Cluj-Napoca reprezint\u0103 primul punct de v\u00e2nzare al brandului \u00een afara Bucure\u015ftiului. Expansiunea c\u0103tre consumatorii din afara Capitalei va continua cu deschiderea magazinului Kiehl\u2019s din Ia\u015fi, la sf\u00e2r\u015fitul lunii mai. Kiehl\u2019s a intrat pe pia\u0163a din Rom\u00e2nia \u00een 2015 \u015fi, p\u00e2n\u0103 de cur\u00e2nd, a avut dou\u0103 magazine \u00een Bucure\u015fti, \u00een B\u0103neasa Shopping Mall \u015fi Afi Palace Cotroceni.<\/p>\n
\n\u201cPia\u0163a produselor de \u00eengrijire a pielii se confrunt\u0103 cu provoc\u0103ri interesante, care vin din nevoia crescut\u0103 a consumatorilor de a se proteja de factorii poluan\u0163i ce le afecteaz\u0103 pielea cu produse eficiente \u015fi preferin\u0163a lor pentru ingredientele naturale \u015fi sustenabile. Vorbim despre clien\u0163i care caut\u0103 sfaturi profesionale \u015fi personalizate, servicii care s\u0103 \u00eei r\u0103sfe\u0163e \u015fi produse care func\u0163ioneaz\u0103\u201d, spune Cosmin Ban, director general al Diviziei de Lux L\u2019Oreal Rom\u00e2nia.<\/p>\n
\nMagazinul NYX Professional Make-Up deschis \u00een B\u0103neasa Shopping Mall este cel de-al treilea magazin al brandului, la doar un an de la lansarea \u00een Rom\u00e2nia.<\/p>\n
\n\u201ePia\u0163a produselor de machiaj a avut o cre\u015ftere foarte dinamic\u0103 \u00een 2016 \u015fi ne a\u015ftept\u0103m ca aceasta s\u0103 continue \u015fi \u00een acest an. O parte a cre\u015fterii se datoreaz\u0103 na\u015fterii unei noi genera\u0163ii de consumatori de machiaj, care cunosc \u015fi \u00een\u0163eleg foarte bine produsele \u015fi le folosesc pentru a-\u015fi exprima personalitatea\u201d, a declarat Demet Kesisoglu, director general al Diviziei de Produse de Larg Consum, L\u2019Oreal Rom\u00e2nia.<\/p>\n
\nL\u2019Oreal Rom\u00e2nia a intrat pe pia\u0163a magazinelor de brand \u00een mai 2015, prin deschiderea Kiehl\u2019s \u00een Afi palace Cotroceni.<\/p>\n
\n\u00cencep\u00e2nd cu finalul lunii mai, compania va administra \u015fapte magazine, \u00een Bucure\u015fti, Cluj-Napoca, Constan\u0163a \u015fi Ia\u015fi, iar pentru 2017 \u00ee\u015fi propune o cre\u015ftere afacerii peste media pie\u0163ei.<\/p>\n
\nL\u2019Or\u00e9al are o istorie de peste 105 ani. Cu portofoliul s\u0103u interna\u0163ional unic de 32 branduri diverse \u015fi complementare, grupul a generat v\u00e2nz\u0103ri \u00eensumate la 25,26 miliarde euro \u00een 2015 \u015fi are 82.900 angaja\u0163i \u00een \u00eentreaga lume. L\u2019Or\u00e9al este prezent \u00een toate canalele de distribu\u0163ie: mass market, magazine, farmacii \u015fi drogherii, saloane, travel retail \u015fi branded retail. Cercetarea \u015fi inova\u0163ia, \u00eempreun\u0103 cu o echip\u0103 de 3.970 oameni, se afl\u0103 \u00een centrul strategiei L\u2019Or\u00e9al, ce ac\u0163ioneaz\u0103 pentru a satisface aspira\u0163iile de frumuse\u0163e din \u00eentreaga lume.<\/p>\n","protected":false},"excerpt":{"rendered":"
L\u2019Oreal Rom\u00e2nia deschide trei noi magazine proprii \u00een Bucure\u015fti, Cluj-Napoca \u015fi Ia\u015fi, pentru brandurile Kiehl\u2019s \u015fi NYX Professional Make Up. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[4129,246,83,16596,10139,36848,387,60],"class_list":["post-147858","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-baneasa","tag-crestere","tag-deschidere","tag-ingrijire","tag-loreal","tag-machiaj","tag-magazine","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147858"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147858\/revisions"}],"predecessor-version":[{"id":147865,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147858\/revisions\/147865"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}