\nR\u0103sp\u00e2ndite pe tot teriroriul Statelor Unite ale Americii, magazinele re\u0163elei constituie un veritabil fenomen: au crescut de peste 100 de ori \u00een \u015fase ani, s\u0103rind de la nivelul de 5 milioane de dolari \u00een 2005 la peste 500 de milioane de dolari anul trecut. Marja de profit net s-a plasat la circa 23 de procente. Altfel spus, un c\u00e2\u015ftig net de peste 100 de milioane de dolari.<\/p>\n
\n\u201cDe fapt, nu v\u00e2nd doar bijuterii, ci energia de\u0163inut\u0103 de aceste piese,\u201d declar\u0103 Brent Cleaveland, director executiv al Asocia\u0163iei V\u00e2nz\u0103torilor de Bijuterii \u015fi Accesorii. Dovad\u0103 c\u0103 Rafaelian lucreaz\u0103 cu un preot \u015fi un \u015faman.<\/p>\n
\nFiecare pies\u0103 v\u00e2ndut\u0103 \u00een magazinele de bijuterii Alex and Ani au c\u00e2te o semnifica\u0163ie, un simbol, \u015fi fac trimitere la energii pozitive dintr-o gam\u0103 extrem de larg\u0103.<\/p>\n
\nDe fapt, acesta este \u015fi secretul succesului ei; semnifica\u0163iile \u015fi marketingul bazat pe ideea energiilor pozitive \u201c\u00eencapsulate\u201d \u00een bijuterii au propulsat-o pe antreprenoare la la produc\u0163ia pe o linie de capacitate redus\u0103, aflat\u0103 \u00een fabrica tat\u0103lui s\u0103u, \u00eentr-o afacere de mare succes, evaluat\u0103 la 1,2 miliarde de dolari. Din acest \u201ctort\u201d, Carolyn Rafaelian de\u0163ine 80%.<\/p>\n
\nArareori un CEO de asemenea calibru \u015fi succes se dovede\u015fte a fi un spirit la fel de liber ca \u015fi antreprenoarea american\u0103 care \u00een luarea deciziilor se folose\u015fte de h\u0103r\u0163i astrale. Ea a pus \u015fi bazele unui nou cult \u2013 Cre\u015ftinii armenii apostolici, \u015fi a \u00eemprumutat diverse simboluri din mai multe religii \u015fi tradi\u0163ii.<\/p>\n","protected":false},"excerpt":{"rendered":"
Antreprenoarea Carolyn Rafaelian a dezvoltat re\u0163eaua Alex \u015fi Ani, pe pia\u0163a american\u0103, un veritabil imperiu \u00een domeniul bijuteriilor \u2013 de la br\u0103\u0163\u0103ri \u015fi l\u0103n\u0163i\u015foare, p\u00e2n\u0103 la cercei. Prilej cu care a ajuns miliardar\u0103, relateaz\u0103 Forbes.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[5828,10888,255,7313,284,246,7442,6915,21180,9260,387,60,31852,7543,20246,10210,24193,4878],"class_list":["post-147784","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-america","tag-americana","tag-antreprenori","tag-bijuterii","tag-castigare","tag-crestere","tag-dezvoltare","tag-femeie","tag-fenomen","tag-forbes","tag-magazine","tag-piata","tag-profit-net","tag-retea","tag-statelor-unite","tag-succes","tag-trecut","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147784"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147784\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}