{"id":147764,"date":"2017-05-23T14:34:55","date_gmt":"2017-05-23T14:34:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=147764"},"modified":"2017-05-23T14:34:55","modified_gmt":"2017-05-23T14:34:55","slug":"gfk-romanii-cumpara-mai-scump-si-mai-putin","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=147764","title":{"rendered":"GFK &#8211; Rom\u00e2nii cump\u0103r\u0103 mai scump \u015fi mai pu\u0163in"},"content":{"rendered":"<p>\n<span lang=\"EN-GB\" style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(33, 33, 33); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\u00cen primul trimestru al anului, pia\u0163a bunurilor de larg consum a crescut cu 1,7% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut. Ritmul de cre\u015ftere pare s\u0103 \u00eencetineasc\u0103, odat\u0103 cu ultimul trimestru din 2016. Infla\u0163ia se instaleaz\u0103 (+1,5% pentru produsele alimentare), \u00een timp ce popula\u0163ia continu\u0103 s\u0103 prefere produsele mai scumpe (uptrade). Volumele \u00eens\u0103 au sc\u0103zut, pentru prima oar\u0103 din 2015, cu 2,5%.<\/span><\/p>\n<p>\n<span lang=\"EN-GB\" style=\"font-size: 10pt; font-family: Arial, sans-serif; color: rgb(33, 33, 33); background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">Dintre categoriile mari de bunuri de larg consum, produsele alimentare proaspete r\u0103m\u00e2n constante \u00een valoare. La fel, \u015fi produsele de \u00eengrijire personal\u0103. Cele care \u00eenregistreaz\u0103 cre\u015fteri sunt produsele alimentare&nbsp;<\/span><span style=\"color: rgb(33, 33, 33); font-family: Arial, sans-serif;\">ambalate (+3%), urmate de b\u0103uturi cu 2%. Campioane sunt produsele pentru \u00eengrijirea locuin\u0163ei, care au crescut cu 7% \u00een valoare, semn c\u0103 rom\u00e2nii acord\u0103 mai mare aten\u0163ie confortului de acas\u0103.<\/span><\/p>\n<pre style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\">\n<span lang=\"RO\" style=\"font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;\ncolor:#212121\">&nbsp;<\/span><\/pre>\n<p>\nSpecialit\u0103\u0163ile de br\u00e2nz\u0103, deserturile din lapte, batoanele de cereale, fructele uscate, cidrul, produsele de patiserie \u015fi pizza congelate au continuat s\u0103 se dezvolte \u015fi s\u0103 c\u00e2\u015ftige tot mai multe gospod\u0103rii din Rom\u00e2nia. Categoriile de \u201er\u0103sf\u0103\u0163\u201d, cum ar fi \u00eenghe\u0163ata, biscui\u0163ii dulci \u015fi s\u0103ra\u0163i, gust\u0103rile \u015fi pralinele, au crescut \u015fi ele, \u00een principal prin intensificarea consumului.&nbsp;<\/p>\n<p>\n\u00cen acela\u015fi timp, alimentele de baz\u0103, precum f\u0103ina, zah\u0103rul, orezul, uleiul pentru g\u0103tit sau margarina au continuat tendin\u0163a de sc\u0103dere.<\/p>\n<p>\n&nbsp;\u00cen primul trimestru al anului 2017, comer\u0163ul modern a atins o cot\u0103 de pia\u0163\u0103 de 62%, c\u00e2\u015ftig\u00e2nd aproximativ 2 puncte procentuale \u00een detrimentul comer\u0163ului tradi\u0163ional. Discounterii, supermarketurile \u015fi magazinele moderne de proximitate au cea mai mare cre\u015ftere a cotei de pia\u0163\u0103 \u00een valoare, primele dou\u0103 c\u00e2\u015ftig\u00e2nd prin co\u015furi mai mari, \u00een timp ce magazinele moderne de proximitate recruteaz\u0103 mai mul\u0163i cump\u0103r\u0103tori. Hypermarket-urile sunt afectate de sc\u0103derea traficului \u015fi au pierdut aproape un punct \u00een valoare.<\/p>\n<p>\nM\u0103rcile private au atins aproape aceea\u015fi cot\u0103 de pia\u0163\u0103 ca \u00een trimestrul \u00eent\u00e2i al anului anterior (~15%). V\u00e2nz\u0103rile la promo\u0163ie au sc\u0103zut cu 0,7 puncte procentuale \u00een primul trimestru din 2017 fa\u0163\u0103 de aceia\u015fi perioad\u0103 a anului trecut.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barometrul GfK Consumer Confidence arat\u0103 c\u0103 \u00eencrederea rom\u00e2nilor \u00een viitor atinge \u00een primul trimestru al acestui an cele mai \u00eenalte cote de la \u00eenceputul crizei. M\u0103surile economice demarate anul trecut au continuat \u015fi \u00een primul trimestru din 2017: pensiile au crescut cu 5%, iar impozitul pe venit a fost eliminat pentru pensiile de sub 2.000 lei, venitul minim a crescut cu 200 lei, iar TVA a sc\u0103zut de la 20% la 19%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,342,291,246,182,470,18061,10720,10594,7126,274,10595,10898,17459,333,7541,173,8327,24193,7366,8257,464],"class_list":["post-147764","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-continuare","tag-cote","tag-crestere","tag-criza","tag-cumparare","tag-demarare","tag-eliminare","tag-gfk","tag-impozit","tag-incepere","tag-incredere","tag-masuri","tag-minim","tag-pensii","tag-produse","tag-romani","tag-scadere","tag-trecut","tag-tva","tag-venit","tag-viitor"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147764"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147764\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}