\nAntreprenorul a fondat \u00een 1993 Macromex, care a ajuns \u00een 2015 la afaceri de 633 de milioane de lei. Absolvent al Facult\u0103\u0163ii de Automatic\u0103 din cadrul Politehnicii Bucure\u015fti, a intrat \u00een afaceri ini\u0163ial cu o agen\u0163ie de turism numit\u0103 Dani Tour, \u00een 1992. A renun\u0163at un an mai t\u00e2rziu \u015fi s-a reorientat c\u0103tre distribu\u0163ie.<\/p>\n
\nDan Minulescu a \u00eenceput afacerea Macromex cu 2.000 de dolari \u00eemprumuta\u0163i de la doi prieteni, iar afacerea s-a dezvoltat rapid, ajung\u00e2nd \u00een topul distribuitorilor bunurilor de larg consum. Treptat, Macromex a trecut de la o firm\u0103 care distribuia carne de pui la un un grup care are \u00een portofoliu lactate, legume \u015fi pe\u015fte congelat, \u00eenghe\u0163at\u0103 sau produse de panifica\u0163ie.<\/p>\n
\n\u00cen urm\u0103 cu aproximativ cinci ani, compania condus\u0103 de Dan Minulescu a semnat un parteneriat cu produc\u0103torul belgian de produse de panifica\u0163ie \u015fi patiserie La Lorraine Bakery Group, deschiz\u00e2nd o fabric\u0103 de panifica\u0163ie congelat\u0103 la C\u00e2mpia Turzii. Macromex a inaugurat \u00een 2014 \u015fi un complex logistic numit Edenia Distribution Center. Anul trecut, Macromex a v\u00e2ndut zece companii c\u0103tre un grup din Danemarca \u015fi a semnat un parteneriat pentru distribu\u0163ia \u00eenghe\u0163atei La Strada \u00een nordul Europei. Macromex are peste 400 de angaja\u0163i \u015fi mai mult de 1.700 de produse \u00een portofoliu.<\/p>\n
\nMacromex are un model de business diferit fa\u0163\u0103 de competitori, av\u00e2nd \u00een vedere c\u0103 o parte din produse sunt branduri proprii realizate de companie \u00een colaborare cu produc\u0103tori din Rom\u00e2nia \u015fi str\u0103in\u0103tate. Macromex are \u00een portofoliu branduri proprii precum Corso \u015fi La Strada (\u00eenghe\u0163at\u0103), dar \u015fi m\u0103rci partenere precum La Lorraine (panifica\u0163ie congelat\u0103) sau President (lactate). \u00cenghe\u0163ata La Strada, un brand situat pe segmentul premium, este produs\u0103 \u00een Fran\u0163a, potrivit ultimelor date.<\/p>\n
\nMacromex a revenit\u00een 2015 pe profit net dup\u0103 ce a realizat un c\u00e2\u015ftig de 1,1 mi\u00adlioane de lei. Macromex \u015fi-a bugetat pentru 2016 un profit net de 6,9 milioane de lei, adic\u0103 o marj\u0103 de circa 1%, potrivit ZF.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dan Minulescu este unul dintre cei mai puternici antreprenori din distribu\u0163ia bunurilor de larg consum, iar de c\u00e2\u0163iva ani \u00een afaceri o pondere important\u0103 o are activitatea de produc\u0163ie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[332,81,255,306,10409,125,9817,11737,32653,20197,303,11126,18388,259,7541,7630,24193],"class_list":["post-147315","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-activitate","tag-afaceri","tag-antreprenori","tag-bucuresti","tag-bunuri","tag-ceo","tag-consum","tag-director-general","tag-distribuire","tag-fondator","tag-important","tag-panificatie","tag-pondere","tag-productie","tag-produse","tag-top","tag-trecut"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147315"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/147315\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}