{"id":146805,"date":"2017-04-30T23:39:22","date_gmt":"2017-04-30T23:39:22","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=146805"},"modified":"2017-04-30T23:39:22","modified_gmt":"2017-04-30T23:39:22","slug":"cum-a-reusit-o-familie-din-brasov-sa-creeze-o-afacere-unica-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=146805","title":{"rendered":"Cum a reu\u015fit o familie din Bra\u015fov s\u0103 creeze o afacere unic\u0103 \u00een Rom\u00e2nia"},"content":{"rendered":"<p>\nPotrivit informa\u0163iilor de pe site-ul companiei, Promar Textil a luat na\u015ftere \u00een 1994, ca urmare a fascina\u0163iei lui Aurelian Moraru, pe atunci inginer specializat \u00een automatic\u0103, pentru ma\u015finile de tricotat automate din industria textil\u0103. Promar Textil a fost \u00eenfiin\u0163at\u0103 \u015fi s-a dezvoltat ca o afacere de familie, condus\u0103 \u00een prezent de Doin\u0163a \u015fi Aurelian Moraru. Principalul domeniu de activitate al firmei a fost, \u00eenc\u0103 de la deschidere, activitatea de produc\u0163ie a articolelor textile de \u00eembr\u0103c\u0103minte tricotate.<\/p>\n<p>\n\u00cen prezent, compania este un furnizor important pentru produc\u0103tori europeni de tricotate de lux &#8211; pentru branduri interna\u0163ionale celebre din Italia, Germania, Fran\u0163a \u015fi Marea Britanie.<\/p>\n<p>\nProduc\u0163ia de tricotaje a \u00eenceput cu achizi\u0163ia a cinci ma\u015fini de tricotat manuale, uzate, de provenien\u0163\u0103 elve\u0163ian\u0103. Produc\u0163ia realizat\u0103 era alc\u0103tuit\u0103 din modele proprii, care se adresau pie\u0163ei interne, fiind v\u00e2ndute prin re\u0163elele de tip cash&#038;carry (Metro \u015fi mai t\u00e2rziu, Selgros). Colec\u0163iile erau de design \u015fi crea\u0163ie proprie, materiile prime fiind cump\u0103rate de la reprezentan\u0163i ai filaturilor italiene \u015fi germane \u00een Rom\u00e2nia.<\/p>\n<p>\n\u00cen 1999, compania a \u00eencheiat primele contracte de produc\u0163ie de tip lohn \u015fi a produs tricotaje de dam\u0103 pentru grupul italian Max Mara (prezent \u015fi ast\u0103zi \u00een portofoliul de clien\u0163i al Promar Textil, \u00eens\u0103 contractele actuale sunt de furnizare de produse, nu de tip lohn). Doi ani mai t\u00e2rziu, compania a cump\u0103rat primele ma\u015fini industriale electronice, de ultim\u0103 genera\u0163ie. \u00cen intervalul 2003-2006, compania \u015fi-a crescut semnificativ capacitatea de produc\u0163ia, de la 20.000 de articole anual, p\u00e2n\u0103 la 70.000 de articole\/an.<\/p>\n<p>\n\u00cen 2007, Promar Textil a fuzionat cu Kromatic, un start-up \u00eenfiin\u0163at de asocia\u0163ii companiei \u00een urm\u0103 cu doi ani, \u015fi care s-a bazat pe tehnologia de ultim\u0103 genera\u0163ie de tip seam-less (produc\u0163ie de tricotaje f\u0103r\u0103 cus\u0103tur\u0103).<\/p>\n<p>\n\u00cen 2012 a implementat un sistem de trasabilitate a textilelor \u015fi a continuat s\u0103 se dezvolte; \u00een 2014 a deschis o unitate integrat\u0103 de servicii de sp\u0103lare profesionale \u00een parcul industrial Prejmer din Bra\u015fov; investi\u0163iile \u00een tehnologizare au continuat de atunci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania de \u00eenchiriere \u015fi sp\u0103lare de textile industriale Kromatic din Bra\u015fov a descoperit o modalitate unic\u0103 de identificare a textilelor din cadrul sp\u0103l\u0103toriei industriale \u015fi de trasabilitate a textilelor \u00eentre client \u015fi sp\u0103l\u0103torie. Dezvoltat\u0103 de ingineri rom\u00e2ni, \u00een urma unei investi\u0163ii de 5 milioane de euro, tehnologia a devenit un model pe pia\u0163a european\u0103 a sp\u0103l\u0103toriilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,7985,4126,272,30806,19913,7442,4669,149,86,98,204],"class_list":["post-146805","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-brasov","tag-clienti","tag-companie","tag-creare","tag-descoperire","tag-dezvoltare","tag-familie","tag-investitii","tag-reusita","tag-romania","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146805"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146805\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}