\nAnul trecut, compania a raportat o cifr\u0103 de afaceri de peste 2,1 miliarde de lei (cca 472 de milioane de euro), \u00een cre\u015ftere cu 16% fa\u0163\u0103 de anul precedent, marc\u00e2nd astfel cel mai bun an din istoria de 25 de ani a companiei pe plan local (rezultatul de anul trecut \u00eentrece chiar \u015fi cifrele raportate de companie la nivelul anului 2008, c\u00e2nd Coca\u2011Cola HBC a dep\u0103\u015fit pentru prima dat\u0103 \u00een Rom\u00e2nia pragul afacerilor de 2 miliarde de lei).<\/p>\n
\nAnterior venirii sale la conducerea companiei din Rom\u00e2nia, Jaak Mikkel a fost director general al companiei Pivara Skopje AD din Macedonia \u2013 un joint venture \u00eentre Coca-Cola HBC Macedonia \u015fi Heineken. Mikkel \u015fi-a \u00eenceput cariera \u00een cadrul Coca-Cola HBC \u00een anul 2008, ca director de v\u00e2nz\u0103ri pentru \u0163\u0103rile baltice. \u00cen 2012, Jaak a fost promovat \u00een func\u0163ia de director general al Coca-Cola HBC Macedonia \u015fi, \u00eempreun\u0103 cu echipa sa, a generat cea mai mare cre\u015ftere \u00eenregistrat\u0103 vreodat\u0103 din punctul de vedere al volumului, \u015fi al cotei de pia\u0163\u0103, at\u00e2t pe segmentul de b\u0103uturi carbogazoase, c\u00e2t \u015fi pe cel de bere.<\/p>\n
\nDe asemenea, \u00een 2013 Coca\u2011Cola HBC Macedonia a generat cel mai mare profit din istoria sa, fapt ce a dus, de asemenea, la cre\u015fterea indicilor de valoare \u015fi a gradului de implicare a angaja\u0163ilor. \u00cenainte de a se al\u0103tura echipei Coca-Cola HBC, Jaak Mikkel a lucrat timp de 10 ani \u00een cadrul companiei Shell, unde a de\u0163inut diverse pozi\u0163ii de conducere, fiind responsabil de activitatea companiei \u00een mai multe \u0163\u0103ri europene.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jaak Mikkel este, de mai bine bine de doi ani, director general al Coca-Cola HBC Rom\u00e2nia, cel mai mare \u00eembuteliator de b\u0103uturi r\u0103coritoare de pe pia\u0163a local\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[8362,125,6517,272,339,246,11737,242,17731,161,60,519,98,7630,24193],"class_list":["post-146782","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-bauturi","tag-ceo","tag-coca-cola","tag-companie","tag-conducere","tag-crestere","tag-director-general","tag-istorie","tag-macedonia","tag-miliarde","tag-piata","tag-raportare","tag-romania","tag-top","tag-trecut"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146782"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146782\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}