{"id":14678,"date":"2009-09-03T13:22:26","date_gmt":"2009-09-03T13:22:26","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=14678"},"modified":"2026-04-02T14:15:16","modified_gmt":"2026-04-02T14:15:16","slug":"heineken-mai-pierde-din-piata","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=14678","title":{"rendered":"Heineken mai pierde din piata"},"content":{"rendered":"<p>Heineken detinea anul trecut o cota de piata de 29%, fara rezultatele Bere Mures, potrivit companiei, care citeaza un studiu Nielsen.<\/p>\n<p>Scaderea volumelor comercializate a fost rezultatul agregat al mai multor factori. <br \/>\n&quot;Ne-am confruntat cu deprecierea monedei nationale, cu cresteri ale preturilor materiilor prime de 20% pe care nu le-am transferat in preturile de vanzare si cu reducerea puterii de cumparare a consumatorilor&quot;, a explicat Jan Derck van Karnebeek, directorul general al Heineken Romania.<\/p>\n<p>Cifra de afaceri a crescut cu 12% la valoarea raportata in lei, fata de perioada similara a anului trecut (fara rezultatele Bere Mures), ajungand la suma de 436 milioane lei.<\/p>\n<p>Din cauza deprecierii cursului de schimb al monedei nationale, cifra de afaceri a companiei a suferit o usoara diminuare de 3% la valoarea raportata in euro, de la 106 milioane euro in primele 6 luni ale anului trecut, la 103 milioane milioane euro.<\/p>\n<p>In 2008 compania a avut afaceri de 225 milioane euro si un profit net de 40 milioane euro, potrivit datelor publicate de Ministerul de Finante.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producatorul de bere Heineken Romania a inregistrat in prima jumatate a anului o scadere mai mare decat piata, care a inregistrat un ritm negativ de 11%, ceea ce a condus la reducerea cotei de piata, potrivit reprezentantilor companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7213,182,6278,8168,60],"class_list":["post-14678","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bere","tag-criza","tag-fmcg","tag-heineken","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14678"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14678\/revisions"}],"predecessor-version":[{"id":34894,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14678\/revisions\/34894"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}