\nObi\u015fnui\u0163i deja s\u0103 \u00eencarce online, pe Instagram sau altundeva, fotografii cu preparatele pe care le consum\u0103 \u00een localuri, clien\u0163ii \u015ftiu cam ce ar ar\u0103ta bine pe internet, scrie Financial Times, iar restaurantele se str\u0103duiesc s\u0103 le anticipeze gusturile pentru ca decorul, cu tot cu mese, vesel\u0103 \u015fi aranjamentul acestora, s\u0103-i \u00eendemne s\u0103 le pozeze.<\/p>\n
\nAceasta presupune, spre exemplu, o aten\u0163ie mare acordat\u0103 solu\u0163iilor care-i ajut\u0103 pe cei care v\u0103d online imaginile s\u0103 recunoasc\u0103 localul, a\u015fa cum procedeaz\u0103 restaurantul londonez Bob Bob Ricard, care are suporturi de pahare cu sigla firmei \u015fi butoane la fiecare mas\u0103 pe care scrie cu litere mari \u201ePRESS FOR CHAMPAGNE\u201d (\u201eAp\u0103sa\u0163i pentru \u015fampanie\u201d) .<\/p>\n
\nProprietarii de localuri au \u015fi op\u0163iunea de a apela la designeri specializa\u0163i \u00een industria ospitalit\u0103\u0163ii care s\u0103-i ajute s\u0103-\u015fi fac\u0103 restaurantele sau barurile mai prietenoase cu cei care vor s\u0103 fotografieze meniul sau decorul, urm\u00e2nd exemplul hotelurilor care s-au \u00eentrebat primele, cu c\u00e2\u0163iva ani \u00een urm\u0103, c\u00e2t de bine le-ar sta \u00een poz\u0103. Designerii recomand\u0103 o mare aten\u0163ie la detalii, de la folia \u00een care este ambalat un burrito \u015fi cu care clien\u0163ilor le place s\u0103 se joace \u015fi s\u0103 o \u00eemp\u0103tureasc\u0103 \u00een diverse forme \u00eenainte s\u0103 o pozeze, pe care e bine ca localul s\u0103-\u015fi pun\u0103 sigla, la forma farfuriilor \u015fi m\u0103rimea paharelor.<\/p>\n
\nUn restaurant italian din New York, Pietro Nolita, a ales s\u0103 se disting\u0103 prin culoarea roz folosit\u0103 din plin \u00een interior, ap\u0103r\u00e2nd pe Instagram chiar \u015fi \u00eenainte de deschidere. Nu trebuie uita\u0163i nici cei care vor s\u0103 fac\u0103 fotografii \u00een afara localului, pentru care trebuie amenajat un loc care s\u0103-i atrag\u0103 \u015fi s\u0103 fac\u0103 localul u\u015for de identificat, un restaurant grecesc din Londra, aleg\u00e2nd, spre exemplu, s\u0103 scrie o poezie pe fa\u0163ad\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Popularitatea re\u0163elelor de socializare online \u015fi r\u0103sp\u00e2ndirea telefoanelor cu camer\u0103 foto din ce \u00een ce mai performant\u0103 \u00eei fac pe tot mai mul\u0163i oameni s\u0103 lase pe internet m\u0103rturii ale trecerii lor prin diverse locuri, printre care \u015fi restaurantele sau barurile. La r\u00e2ndul lor, acestea se preg\u0103tesc special pentru a-i \u00eencuraja. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[11956,31456,171,9472,11597,8326,6266,539,372,18688,7436],"class_list":["post-146742","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-baruri","tag-incurajare","tag-internet","tag-locuri","tag-mancare","tag-modificare","tag-oameni","tag-online","tag-performanta","tag-popularitate","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146742"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146742\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}