\n \u00centre anii 2010 – 2016, v\u00e2nz\u0103rile Amazon din America de Nord au crescut de cinci ori, de la 16 miliarde de dolari, p\u00e2n\u0103 la 80 de miliarde de dolari. Veniturile retailerului Sears de anul trecut au fost, \u00eens\u0103, de aproximativ 22 de miliarde de dolari. Conform rapoartelor de specialitate, jum\u0103tate dintre gospod\u0103riile din SUA sunt acum abonate la Amazon. Dar povestea complet\u0103 nu se rezum\u0103 doar la tentaculele cresc\u00e2nde ale companiei Amazon. Cump\u0103r\u0103turile online au intrat pentru o lung\u0103 perioad\u0103 de timp \u00een categoria mass-media \u015fi divertisment, iar oamenii cump\u0103rau cel mai des c\u0103r\u0163i sau muzic\u0103. Dar politicile facile de returnare au f\u0103cut din online un mediu de cump\u0103r\u0103turi ieftin, u\u015for \u015fi f\u0103r\u0103 riscuri pentru consumatorii de \u00eembr\u0103c\u0103minte, care acum reprezint\u0103 cea mai vast\u0103 categorie de e-commerce. Succesul start-up-urilor precum Casper, bonobo sau Warby Parker (care v\u00e2nd paturi, haine \u015fi, respectiv, pahare), au for\u0163at comercian\u0163ii cu am\u0103nuntul din magazinele fizice s\u0103 implementeze oferte similare. Mai mult, cump\u0103r\u0103turile efectuate cu telefonul mobil, c\u00e2ndva o experien\u0163\u0103 greoaie, \u00eencepe s\u0103 devin\u0103 din ce \u00een ce mai u\u015foar\u0103 datorit\u0103 aplica\u0163iilor \u015fi portofelelor mobile. Din 2010, comer\u0163ul realizat prin intermediul telefonului mobil a crescut de la 2% din totalul cheltuielilor digitale p\u00e2n\u0103 la 20%. <\/p>\n
\nOamenii obi\u015fnuiau s\u0103 fac\u0103 mai multe c\u0103l\u0103torii p\u00e2n\u0103 la un magazin \u00eenainte de a cump\u0103ra un produs scump, ca de exemplu o canapea. Mergeau o dat\u0103 pentru a testa pia\u0163a, \u00eenc\u0103 o dat\u0103 pentru a restr\u00e2nge plaja de op\u0163iuni \u015fi, \u00een final, pentru a alege \u015fi cump\u0103ra produsul. \u00cen timpul fiec\u0103rui drum, cump\u0103r\u0103torii sunt pasibili de a face o mul\u0163ime de alte achizi\u0163ii mai mici, produse de care nu au neaparat nevoie. Ast\u0103zi, \u00eens\u0103, mul\u0163i consumatori pot face toate aceste aranjamente online, ceea ce \u00eenseamn\u0103 mai pu\u0163in timp pierdut prin centre comerciale \u015fi mai pu\u0163ine achizi\u0163ii accidentale din magazinele adiacente. \u00cens\u0103 cre\u015fterea e-commerce-ului nu numai c\u0103 mut\u0103 v\u00e2nz\u0103rile individuale \u00een on-line, ci construie\u015fte, de asemenea, noi obiceiuri de cump\u0103r\u0103turi. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen Statele Unite ale Americii sute de magazine fizice \u015fi malluri se afl\u0103 \u00een c\u0103dere liber\u0103, prevestind o nou\u0103 criz\u0103. O analiz\u0103 a publica\u0163iei americane The Atlantic arat\u0103 motivele acestui fenomen, ce pare a lua propor\u0163ii din ce \u00een ce mai mari. Cea mai simpl\u0103 \u015fi mai concret\u0103 explica\u0163ie pentru dispari\u0163ia magazinelor fizice este aceea c\u0103 Amazon \u015fi alte companii asem\u0103n\u0103toare \u201em\u0103n\u00e2nc\u0103\u201d din ce \u00een ce mai mult din segmentul de retail.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5438,5828,21816,8225,16424,36472,201,246,182,13077,21180,387,7220,15701,399,7134],"class_list":["post-146671","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-amazon","tag-america","tag-americane","tag-analiza","tag-atlantic","tag-cadere-libera","tag-companii","tag-crestere","tag-criza","tag-disparitie","tag-fenomen","tag-magazine","tag-mall","tag-motive","tag-retail","tag-statele-unite"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146671"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146671\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}