\n\u201eS\u0103 am posibilitatea s\u0103 tr\u0103iesc \u015fi s\u0103 \u00eenv\u0103\u0163 \u00een diferite culturi este ceva ce am luat \u015fi am asimilat din fiecare loc \u00een care am stat. Pentru mine este o binecuv\u00e2ntare\u201d, declar\u0103 estonianul. Mikkel \u00ee\u015fi aminte\u015fte c\u0103 prima dat\u0103 c\u00e2nd i s-a propus s\u0103 se mute din \u0163ara sa natal\u0103 a avut un \u015foc, nu luase vreodat\u0103 \u00een considerare acest aspect. \u00cen 2002, \u00een timp ce coordona v\u00e2nz\u0103rile Shell la nivel na\u0163ional \u00een Estonia, grupul a hot\u0103r\u00e2t s\u0103 schimbe radical strategia de business. \u00cen multe \u0163\u0103ri din Europa de Est, precum \u015fi \u00een \u0162\u0103rile Baltice, Shell era \u00een plin proces de a-\u015fi vinde afacerile c\u0103tre Mall, iar Mikkel avea \u00een plan s\u0103-\u015fi g\u0103seasc\u0103 alt job. P\u00e2n\u0103 \u00eentr-o zi, c\u00e2nd managerul s\u0103u a venit \u015fi i-a spus \u201eAi f\u0103cut o treab\u0103 bun\u0103, ne-ar pl\u0103cea s\u0103 colabor\u0103m \u00een continuare, dar nu vom mai avea afaceri aici. Ce zici dac\u0103 te-ai muta \u00een Polonia?\u201d. Descriindu-se drept o persoan\u0103 pragmatic\u0103, estonianul s-a mobilizat destul de rapid, iar familia sa l-a sus\u0163inut \u00eentru totul. \u201eAm mers acas\u0103, am vorbit cu ai mei \u015fi am \u00eenceput s\u0103 caut pe Google despre \u0163ar\u0103. \u00cen cele din urm\u0103 am hot\u0103r\u00e2t s\u0103 ne acord\u0103m aceast\u0103 \u015fansa, s\u0103 vedem unde ne duce aceast\u0103 decizie. \u015ei nu regret o secund\u0103\u201d, poveste\u015fte Jaak Mikkel.<\/p>\n
\nSpune c\u0103 s-a adaptat foarte bine \u00een Polonia, unde era responsabil de divizia de retail a Shell – partea de magazine din cadrul benzin\u0103riilor, nu cea de combustibil. Mai mult, a avansat \u015fi a ajuns s\u0103 conduc\u0103 aceast\u0103 divizie la nivel regional, pentru \u0163\u0103rile din Europa Central\u0103 \u015fi de Est (Rom\u00e2nia nu a fost inclus\u0103 deoarece afacerile Shell erau deja v\u00e2ndute aici). Ulterior, a fost mutat pe aceea\u015fi pozi\u0163ie \u00een \u0163\u0103rile nordice \u2013 Norvegia, Suedia, Finlanda, Danemarca -, o experien\u0163\u0103 oarecum diferit\u0103, spune acesta. \u201e\u00cen aceste \u0163\u0103ri divizia de retail este mai crescut\u0103 dec\u00e2t cea de combustibil. \u00cen Norvegia sau Finlanda, 70% dintre venituri provin din magazine \u015fi doar 30% din benzin\u0103\u201d, poveste\u015fte Mikkel. Cu toat acestea, la un moment dat compania a ajuns la concluzia c\u0103 este mai profitabil s\u0103 externalizeze aceast\u0103 divizie, iar Shell s\u0103 se axeze doar pe divizia de combustibili. \u201ePractic, \u00een timpul procesului mi-a fost ucis jobul. Dup\u0103 10 ani al\u0103turi de Shell am considerat c\u0103 asta e o bun\u0103 oportunitate pentru mine de a-mi schimba cariera. Am g\u0103sit cumva Coca-Cola, Coca-Cola m-a g\u0103sit pe mine \u015fi am hot\u0103r\u00e2t s\u0103 fac schimbarea\u201d, poveste\u015fte CEO-ul. Iar din 2008 Jaak Mikkel a intrat \u00een echipa Coca-Cola HBC, ca manager de v\u00e2nz\u0103ri pentru \u0163\u0103rile Baltice. <\/p>\n
\n\u00cenante de a prelua fotoliul de manager general al CCHBC Rom\u00e2nia, Jaak Mikkel a condus opera\u0163iunile filialei din Macedonia, timp de doi ani \u015fi jum\u0103tate. Ini\u0163ial, acesta a preluat conducerea filialei respective doar temporar, deoarece managerul anterior p\u0103r\u0103sise compania. \u00cen timp ce c\u0103utau persoana potrivit\u0103, Mikkel, ce ocupa func\u0163ia manager de v\u00e2nz\u0103ri \u00een \u0162\u0103rile Baltice, a fost chemat s\u0103 conduc\u0103 temporar opera\u0163iunile CCHBC din Macedonia, \u201eceea ce \u00eenseamn\u0103 o responsabilitate imens\u0103, dar a fost o experien\u0163\u0103 extraordinar\u0103\u201d, spune acesta. \u015ease luni mai t\u00e2rziu i s-a propus s\u0103 preia conducerea companiei, pe care a de\u0163inut-o p\u00e2n\u0103 \u00een 2014, c\u00e2nd a venit \u00een Rom\u00e2nia. <\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Estonianul Jaak Mikkel, ce se afl\u0103 de aproape trei ani la conducere Coca-Cola HBC, liderul pie\u0163ei locale de b\u0103uturi r\u0103coritoare, care se afl\u0103 la a cincea schimbare de domiciliu, se declar\u0103 un expat fericit cu stilul s\u0103u de via\u0163\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,8362,6517,339,10236,8380,15404,9718,516,21231,9129,7068,60,29,80,98,391,9770,5267,231],"class_list":["post-146669","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-bauturi","tag-coca-cola","tag-conducere","tag-declaratie","tag-domiciliu","tag-fericire","tag-hotarare","tag-lider","tag-locale","tag-locuinta","tag-mutare","tag-piata","tag-polonia","tag-refuz","tag-romania","tag-schimbare","tag-shell","tag-stil","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146669"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146669\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}