{"id":146173,"date":"2017-04-18T12:07:05","date_gmt":"2017-04-18T12:07:05","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=146173"},"modified":"2017-04-18T12:07:05","modified_gmt":"2017-04-18T12:07:05","slug":"doua-treimi-din-cheltuielile-romanilor-se-duc-pe-alimente-care-sunt-produsele-cele-mai-apreciate-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=146173","title":{"rendered":"Dou\u0103 treimi din cheltuielile rom\u00e2nilor se duc pe alimente. Care sunt produsele cele mai apreciate \u00een Rom\u00e2nia"},"content":{"rendered":"

\nPia\u0163a FMCG a crescut cu 3.4% \u00een valoare fa\u0163\u0103 de 2015. \u00cen spatele acestei cre\u015fteri st\u0103 at\u00e2t o cre\u015ftere cu 3% a volumelor cump\u0103rate, c\u00e2t \u015fi fenomenul de uptrading (orientarea consumatorilor c\u0103tre produse superioare din punct de vedere al pre\u0163ului). Spre deosebire de anul trecut, uptrading-ul s-a reg\u0103sit at\u00e2t \u00een comer\u0163ul modern, c\u00e2t \u015fi \u00een cel tradi\u0163ional. Acest fenomen a determinat la nivel na\u0163ional o cre\u015ftere de un punct procentual a m\u0103rcilor premium, \u00een defavoarea celorlalte categorii de pre\u0163.<\/p>\n

\nRom\u00e2nii cump\u0103r\u0103 mai rar bunuri de folosin\u0163\u0103 curent\u0103, dar cheltuie mai mult la un act de cump\u0103rare. Reducerea frecven\u0163ei cu care oamenii merg la cump\u0103r\u0103turi s-a remarcat exclusiv la categoriile de alimente proaspete, \u00een vreme ce pentru produsele de \u00eengrijire a casei frecven\u0163a de cump\u0103rare a crescut.<\/p>\n

\nCiti\u0163i continuarea pe www.mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Anul 2016 a fost \u00eenc\u0103 un an bun pentru industria bunurilor de larg consum, at\u00e2t din perspectiva retailerilor, c\u00e2t \u015fi a produc\u0103torilor. A fost al doilea an consecutiv c\u00e2nd rom\u00e2nii au avut un apetit crescut pentru produse mai scumpe \u015fi pentru cheltuieli mai mari, se arat\u0103 \u00eentr-un studiu GfK Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[426,15679,283,246,470,7541,173,98],"class_list":["post-146173","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alimente","tag-apreciere","tag-cheltuieli","tag-crestere","tag-cumparare","tag-produse","tag-romani","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146173"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/146173\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}