\nCompania, care este al treilea cel mai important operator low-cost la nivel european potrivit Bloomberg, \u00ee\u015fi va cre\u015fte capacitatea aeronavelor cu 30 de procente – decizie care, potrivit speciali\u015ftilor publica\u0163iei, este riscant\u0103; nu exist\u0103 o garan\u0163ie c\u0103 operarea rutelor de lung curier vor avea succes, mai ales dac\u0103 va exista o contraofensiv\u0103 din partea competitorilor.
\n
\n\u00cen 2012, compania a plasat cea mai mare comand\u0103 de aeronave – 200 de avioane Airbus \u015fi Boeing; cu un pre\u0163 de list\u0103 de 21,5 miliarde de dolari, valoare care era de 50 de ori mai mare dec\u00e2t capitalizarea de pia\u0163\u0103 a Norwegian de la momentul respectiv. \u00cen prezent, \u00een contextul \u00een care compania \u00eencearc\u0103 s\u0103 \u201dcreeze turbulen\u0163e\u201d pe pia\u0163a curselor de lung curier low cost, vrea s\u0103 \u00ee\u015fi tripleze num\u0103rul de aeronave Boeing 787 p\u00e2n\u0103 \u00een 2018. Anul acesta, cheltuielile de capital ale Norwegian vor ajunge la aproximativ 1,8 miliarde de dolari.<\/p>\n
\nCosturile per unitate pentru Norwegian sunt mai mici dec\u00e2t ale oric\u0103rui operator tradi\u0163ional; totodat\u0103, taxele pl\u0103tite la aeroporturile folosite vor fi mai mici, aspecte care ajut\u0103 prin comparare cu operatorii aerieni tradi\u0163onali. Totu\u015fi, r\u0103m\u00e2ne sub semnul \u00eentreb\u0103rii dac\u0103 veniturile Norwegian vor justifica investi\u0163iile semnificative \u00een aceast\u0103 direc\u0163ie – recrutarea de pilo\u0163i, de pild\u0103 \u015fi antrenarea personalului navigant sunt o component\u0103 din acestea – astfel c\u0103 Barclays previzioneaz\u0103 profituri sc\u0103zute, de o singur\u0103 cifr\u0103, pentru companie \u00een viitor.<\/p>\n
\nTotu\u015fi, dac\u0103 cerea de c\u0103l\u0103torii va sc\u0103dea, \u00een contextul unei recesiuni de pild\u0103 sau a cre\u015fterii pre\u0163ului combustibilului, Norwegian ar putea s\u0103 aib\u0103 o probleme. Nivelul de \u00eendatorare va atinge cote uria\u015fe, \u00een contextul \u00een care \u00een urm\u0103torii doi ani compania va primi livr\u0103ri de mai multe aeronave.<\/p>\n
\nRivali precum International Airlines Group SA au anun\u0163at propriile servicii transatlantice la costuri reduse.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania Norwegian Air Shuttle ASA \u015fi-a propus s\u0103 revolu\u0163ioneze transporturile transatlantice, cu un tarif pentru zborurile de acest tip de doar 65 de dolari. Fondatorul \u015fi CEO-ul companiei, Bjorn Kjos, fost pilot de lupt\u0103, \u015fi-a propus s\u0103 demonstreze scepticilor care au \u00eendoieli referitoare la fezabilitatea modelui de business low cost pe rute de lung curier c\u0103 se \u00een\u015fal\u0103, dup\u0103 cum reiese dintr-un articol publicat de Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[32901,299,8742,235,125,272,534,7283,246,24849,6907,6281,161,11711,22547,60,16240,541,222,106],"class_list":["post-145960","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-articol","tag-bloomberg","tag-boeing","tag-business","tag-ceo","tag-companie","tag-context","tag-costuri","tag-crestere","tag-inedit","tag-low-cost","tag-lupta","tag-miliarde","tag-operator","tag-permisiune","tag-piata","tag-pilot","tag-propunere","tag-strategie","tag-sua"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145960"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145960\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}