"Activitatile de productie din Floreni se vor transfera la fabrica invecinata din Poiana Negri, pregatita in acest sens printr-un program extensiv de investitii", au precizat reprezentantii companiei.<\/p>\n
Compania a investit in inaugurarea unei noi linii de productie performante la fabrica din Poiana Negri inca din 2007 si a demarat constructia a 6 tancuri de stocare a apei, pentru ca fabrica sa poata face unei capacitati mai mari de productie. Suma totala investita de Coca-Cola incepand cu 2003 in productia si imbutelierea apelor minerale se ridica la 60 milioane euro.<\/p>\n
Coca-Cola a intrat pe piata apelor minerale la sfarsitul anului 2002, prin preluarea producatorului local Dorna Apemin pentru suma de 40 milioane euro.<\/p>\n
La fabricile de la Floreni si Poiana Negri Coca-Cola imbuteliaza brandurile Dorna, Izvorul Alb si Poiana Negri. Decizia de a renunta la operatiunile de productie de la fabrica de la Floreni pot veni pe fondul scaderii volumelor imbuteliate de companie in 2008 cu circa 7%, fata de 2007, potrivit SNAM (pentru brandurile Dorna si Poiana Negri).<\/p>\n
Piata apelor minerale este estimata la o valoare de 300 milioane euro si la un volum de putin peste 1 miliard de litri.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Dupa ce a anuntat astazi ca va inchide fabrica din Iasi, producatorul de bauturi non-alcoolice Coca-Cola a oprit si productia de apa minerala de la Floreni, urmand ca operatiunile sa fie transferate la Poiana Negri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[5593,8362,6517,280,6278,13171,13172,12878],"class_list":["post-14578","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-apa","tag-bauturi","tag-coca-cola","tag-fabrica","tag-fmcg","tag-lacat","tag-minerala","tag-poiana-negri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14578"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14578\/revisions"}],"predecessor-version":[{"id":34785,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14578\/revisions\/34785"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}