\n\u00cen multe culturi a avea o afacere de succes depinde foarte mult de ideea orginal\u0103 de la \u00eenceput \u015fi s\u0103 fii primul pe pia\u0163\u0103, s\u0103 fac\u0103 prima mutare. Cercet\u0103torii se \u00eentreg \u00een dezv\u0103luiri, inventatorii caut\u0103 s\u0103 solicite brevete de inven\u0163ie \u00eenaintea altora, \u00een pres\u0103 c\u0103ut\u0103m s\u0103 d\u0103m noi prima \u015ftire, \u00eens\u0103 acela\u015fi lucru poate fi valabil \u015fi \u00een domeniul antreprenoriatului? Cel care intr\u0103 pentru prima dat\u0103 cu un produs sau un serviciu nou are numai de c\u00e2\u015ftigat? Sigur, ai \u00eent\u00e2ietate, po\u0163i s\u0103 urci mai repede \u015fi po\u0163i de\u0163ine monopolul, dar dac\u0103 a\u015ftep\u0163i \u015fi nu e\u015fti primul pe o pia\u0163\u0103 s-ar putea s\u0103 ai mai mult de c\u00e2\u015ftigat. Potrivit unui studiu clasic, Peter GOlder \u015fi Gerald Tellis, cercet\u0103tori \u00een domneiul marketingului, au comparat succesul pionerilor, cei care f\u0103ceau prima mutare \u015fi succesul coloni\u015ftilor, cei care-\u015fi lansau mai t\u00e2rziu afacerile pe pie\u0163ele deschise de pioneri.<\/p>\n
\nRezultatul a fost unul interesant dezv\u0103luind c\u0103 rata de e\u015fec \u00een cazul pionierilor era de 47% \u00een timp ce rata de e\u015fec a coloni\u015ftilor atingea abia 8%. Mai mult, chiar \u015fi atunci c\u00e2nd au supravie\u0163uit, pionierii au cucerit, \u00een medie, numai 10% din pia\u0163\u0103 fa\u0163\u0103 de cota de 28% care a revenit coloni\u015ftilor.<\/p>\n
\n\u201cA fi primul care mut\u0103 nu-\u0163i folose\u015fte la nimic dac\u0103 altcineva apare \u015fi te d\u0103 la o parte\u201d, scrie Pieter Thiel, fondator al PayPal, \u00een Zero to One.<\/p>\n
\nAdam Grant continu\u0103 s\u0103 dea exemple de pieonieri care au dat gre\u015f \u015fi prezint\u0103 avantajele de a nu fi primul :
\nPionierii tind s\u0103 sare calul la \u00eenceput \u015fi s\u0103 \u00eenregistreze o ascensiune prematur\u0103, lansarea unor investi\u0163ii pe care pia\u0163a nu este preg\u0103tit\u0103 s\u0103 le sus\u0163in\u0103.
\nSt\u00e2nd pe margine po\u0163i observa pia\u0163a \u015fi juc\u0103torii \u015fi po\u0163i vedea cum ac\u0163ioneaz\u0103 \u015fi unde gre\u015fesc \u015fi cum ai putea tu \u00eembun\u0103t\u0103\u0163ii serviciu\/produsul. Coloni\u015ftii pot \u00eenv\u0103\u0163a din gre\u015felile pionierilor.
\nC\u00e2nd un pionier lanseaz\u0103 ceva pe pia\u0163\u0103 r\u0103m\u00e2ne blocat \u00een oferta ini\u0163ial\u0103, pe c\u00e2nd un colonist poate observa schimb\u0103rile de pe pia\u0163\u0103 \u015fi analiza evolu\u0163ia gusturilor consumatorilor.<\/p>\n
\nScriitorul conchide spun\u00e2nd: \u201cNu vreau s\u0103 sugerez c\u0103 nu e niciodat\u0103 \u00een\u0163elept s\u0103 fii primul. Dac\u0103 to\u0163i am a\u015ftepta ca al\u0163ii s\u0103 ac\u0163ioneze nimic orignial n-ar fi luat fiin\u0163\u0103…Avantajele primei mut\u0103ri tind s\u0103 primeze c\u00e2nd avem de-a face cu tehnologii patentate sau c\u00e2nd exist\u0103 puternice efecte de re\u0163ea (c\u00e2nd produsul sau serviciul devine mai valoros pe m\u0103sur\u0103 ce exist\u0103 mai mul\u0163i utilizaotri-telefoanele, re\u0163elele de socializare). Lec\u0163ia esen\u0163ial\u0103 este c\u0103, dac\u0103 ave\u0163i o idee original\u0103, este o gre\u015feal\u0103 s\u0103 v\u0103 repezi\u0163i cu unicul scop de a-i \u00eenvinge pe concuren\u0163i\u201d.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Adam Grant \u00een cartea sa Originalii abordeaz\u0103 ideea de pioneri versus coloni\u015fti \u015fi la \u00eenceputul capitolului \u00eel citeaz\u0103 pe Bill Gros, cel care a fondat Idealab \u015fi care de-a lungul vie\u0163ii a fost implicat \u00een lansarea a peste 100 de companii. Potrivit lui Bill Gross factorul cel mai important nu a fost unicitatea ideii, capacit\u0103\u0163ile \u015fi performan\u0163a echipei, calitatea modelului de business sau resursele de finan\u0163acare, ci \u201calegerea momentului a explicat \u00een propor\u0163ie de 42% diferen\u0163a dintre succes \u015fi e\u015fec\u201d.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[81,16061,3093,235,16543,249,274,47,7068,372,60,9130,10210],"class_list":["post-145725","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-afaceri","tag-alegere","tag-avantaje","tag-business","tag-calitate","tag-esec","tag-incepere","tag-lansare","tag-mutare","tag-performanta","tag-piata","tag-serviciu","tag-succes"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145725"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145725\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}