\nLowe este acum unul dintre cele mai mari grupuri de comunicare din Rom\u00e2nia, format din mai multe agen\u0163ii care ofer\u0103 servicii integrate de comunicare: crea\u0163ie, PR, media buying, digital \u015fi comunicare medical\u0103.<\/p>\n
\nCEO-ul Lowe Rom\u00e2nia a pornit \u00een urm\u0103 cu 20 de ani \u00een definirea celor 3C \u2013 Compania, Creativitatea \u015fi Clientul, trei concepte care transcend manualele de marketing \u015fi care ar trebui s\u0103 fie no\u0163iuni fundamentale pentru oricine se simte atras de publicitate \u015fi de industria de comunicare. \u00cenceputul a \u00eensemnat dou\u0103 calculatoare Macintosh \u015fi \u015fapte tineri entuzia\u015fti, printre care cei doi fondatori ai Plus Advertising, Veronica Savanciuc \u015fi Paul Radu, \u015fi un birou mare \u015fi cam prea gol undeva pe o strad\u0103 central\u0103 \u00een Bucure\u015fti, \u00een 1993.<\/p>\n
\nVeronica Savanciuc venea din pozi\u0163ia de director de marketing al DHL, compania de transport intrat\u0103 pe pia\u0163a local\u0103 \u00een 1992. \u201eLa \u00eenceputul anilor \u201990 nu era deloc greu s\u0103 accezi \u00eentr-o pozi\u0163ie de middle management \u00een cadrul unei companii\u201d, \u00ee\u015fi aminte\u015fte acum, f\u0103c\u00e2nd compara\u0163ie cu strategiile de dezvoltare a carierei din ziua de ast\u0103zi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Veronica Savanciuc face parte dintre cei c\u00e2\u0163iva antreprenori care au pus bazele industriei de advertising din Rom\u00e2nia, juc\u00e2nd \u00een ultimii 20 de ani un rol important \u00een formarea \u015fi dezvoltarea industriei locale de comunicare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[7463,255,306,125,272,9647,7442,303,474,21231,7178,31917,98,7630],"class_list":["post-145626","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-advertising","tag-antreprenori","tag-bucuresti","tag-ceo","tag-companie","tag-comunicare","tag-dezvoltare","tag-important","tag-industrie","tag-locale","tag-marketing","tag-rol","tag-romania","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145626"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145626\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}