\nUn bun exemplu \u00een acest sens este podcastul Defacto Sound, semnat de Dallas Taylor. Americanul a decis s\u0103 realizeze o serie de emisiuni despre istoria sunetelor, dedic\u00e2nd primul episod lui Siri, programul de asisten\u0163\u0103 vocal\u0103 prezent pe iPhone-uri.<\/p>\n
Audien\u0163a medie a lui Taylor se ridic\u0103 la 200.000 de oameni pe episod, intr\u00e2nd \u00een top 10 al celor mai urm\u0103rite podcasturi de pe iTunes.<\/p>\n
Dar costurile exist\u0103 totu\u015fi – Taylor spune c\u0103 un sezon \u00eel cost\u0103 \u00een jur de 50.000 de dolari, majoritatea fiind salarii pl\u0103tite angaja\u0163ilor -, \u00een vreme ce calitatea unui episod scade considerabil atunci c\u00e2nd include plasarea de produse.<\/p>\n
Scopul final nu este \u00eens\u0103 podcastul \u00een sine, dup\u0103 cum arat\u0103 consultantul Sachit Gupta. “Trebuie s\u0103 abordezi o problem\u0103 anume, ca s\u0103 po\u0163i \u00een\u0163elege mai u\u015for nevoile ascult\u0103torilor”, spune el. “Dup\u0103 ce le-ai c\u00e2\u015ftigat \u00eencrederea, po\u0163i s\u0103 creezi un curs online, s\u0103 scrii o carte sau s\u0103 oferi consultan\u0163\u0103 – \u015fi pentru acelea ei vor pl\u0103ti”, scriu cei de la entrepreneur.com.<\/p>\n
Gupta ofer\u0103 \u015fi c\u00e2teva sfaturi celor care vor s\u0103 fac\u0103 bani de pe urma podcasturilor: fii unic, nu schimba orientarea show-ului pentru a atrage o audien\u0163\u0103 mai mare \u015fi vinde inteligent. Cel de-al treilea punct, \u015fi poate cel mai important, se refer\u0103 la ideea c\u0103 mul\u0163i realizatori v\u00e2nd reclam\u0103 care nu are leg\u0103tur\u0103 cu con\u0163inutul emisiunii. Acest lucru, subliniaz\u0103 Gupta, \u00ee\u0163i va \u00eendep\u0103rta ascult\u0103torii.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cenregistr\u0103rile de tip podcast sunt tot mai populare pe internet. Ele atrag s\u0103pt\u0103m\u00e2nal sute de mii de oameni \u015fi au, \u00een general, costuri sc\u0103zute de produc\u0163ie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[18053,26791,7461,82,7283,21616,9108,8931,33705,10882,24975,171,290,242,6266,245,259,80,8327,10024],"class_list":["post-145552","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-asistenta","tag-atragere","tag-audienta","tag-bani","tag-costuri","tag-dallas","tag-decizie","tag-emisiune","tag-episod","tag-general","tag-inregistrari","tag-internet","tag-iphone","tag-istorie","tag-oameni","tag-prezenta","tag-productie","tag-refuz","tag-scadere","tag-versiune"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145552"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145552\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}