\nJoy Gendusa a fondat \u00een 1997 PostcardMania, o companie cu venituri de aproape 50 de milioane de dolari anual, ob\u0163inu\u0163i mai ales din campanii de promovare pentru companii realizate prin scrisori fizice. <\/p>\n
\nGendusa \u015fi-a \u00eenceput afacerea \u00een domeniul designului grafic \u015fi a \u00eencercat mereu s\u0103 \u0163in\u0103 pasul cu pia\u0163a, potrivit entrepreneur.com. \u201dAm \u00eenceput s\u0103 fac mai mul\u0163i bani din servicii de printare dec\u00e2t din designul grafic propriu zis\u201d, a spus ea. La \u00eenceputul afacerii, Gendusa ajunsese s\u0103 lucreze 70 de ore pe s\u0103pt\u0103m\u00e2n\u0103, perioad\u0103 \u00een care avea \u015fi doi copii mici.<\/p>\n
\nBusinessul genera venituri, dar nu at\u00e2t de mari \u00eenc\u00e2t s\u0103 \u00eei schimbe via\u0163a, \u00een pofida timpului pe care \u00eel dedica acestuia.
\nBoomul a \u00eenceput dup\u0103 momentul \u00een care a f\u0103cut designul unei ilustrate prin care s\u0103 \u00ee\u015fi promoveze propriul business. C\u00e2nd a primit produsul, a observat c\u0103 num\u0103rul de telefon al companiei care s-a ocupat de printarea ilustratei se afla pe aceasta. \u201dMi-au spus c\u0103 trebuie s\u0103 pl\u0103tesc 50 de dolari pentru a \u00eendep\u0103rta brandingul companiei respective de pe ilustrata mea\u201d. A pl\u0103tit taxa \u015fi i-a venit ideea legat\u0103 de direc\u0163ia ideal\u0103 \u00een care s\u0103-\u015fi dezvolte businessul.<\/p>\n
\n
\n\u201eAm decis s\u0103 fondez PostcardMania \u015fi s\u0103 vindem ilustratele direct proprietarilor de afaceri. Nimeni nu f\u0103cea acest lucru la momentul respectiv.\u201d Astfel, \u00een 1998, a lansat o nou\u0103 industrie.Potrivit UnitedMail, 79% dintre oameni reac\u0163ioneaz\u0103 la inform\u0103rile fizice, primite direct, \u00een timp ce doar 45% dintre ei reac\u0163ioneaz\u0103 la e-mailuri.<\/p>\n
\nMai mult de dou\u0103 treimi dintre clien\u0163i \u00ee\u015fi deschid scrisorile, chiar \u015fi \u00een cazul \u00een care acestea includ materiale promo\u0163ionale.
\n\u00cen acest context, PostcardMania a ajuns s\u0103 genereze \u00een 2015 venituri de 45,7 milioane de dolari \u00een 2015 aproape exclusiv din v\u00e2nzarea a 135 de milioane de ilustrate create cu scopul v\u00e2nz\u0103rii de produse \u015fi servicii pentru mai mult de 13.000 de clien\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00centr-o lume a digitaliz\u0103rii, o t\u00e2n\u0103r\u0103 a reu\u015fit s\u0103 c\u00e2\u015ftige milioane de dolari dintr-o afacere c\u00e2t se poate de fizic\u0103: ilustratele pentru companii. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,16061,235,284,272,201,314,207,32890,274,80,86,20596,26240,4878,6909],"class_list":["post-145518","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-alegere","tag-business","tag-castigare","tag-companie","tag-companii","tag-construire","tag-design","tag-fizica","tag-incepere","tag-refuz","tag-reusita","tag-scrisori","tag-tanara","tag-vanzare","tag-venituri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145518"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145518\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}