{"id":145268,"date":"2017-03-29T13:26:04","date_gmt":"2017-03-29T13:26:04","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=145268"},"modified":"2017-03-29T13:26:04","modified_gmt":"2017-03-29T13:26:04","slug":"romania-teren-de-lupta-pentru-operatorii-low-cost-si-la-capitolul-imagine-care-este-mecanismul-prin-care-isi-anunta-ofertele","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=145268","title":{"rendered":"Rom\u00e2nia, teren de lupt\u0103 pentru operatorii low-cost \u015fi la capitolul imagine. Care este mecanismul prin care \u00ee\u015fi anun\u0163\u0103 ofertele"},"content":{"rendered":"<p>\nFaptul c\u0103 Rom\u00e2nia a devenit o destina\u0163ie prioritar\u0103 pentru operatorii low-cost nu mai este de mult timp un secret; ofensiva acestor companii este evident\u0103 \u00eens\u0103 nu doar \u00een ofertele lansate pe pia\u0163a local\u0103, ci \u015fi \u00een modul \u00een care acestea sunt comunicate, de cele mai multe ori anun\u0163urile de acest tip venind unul dup\u0103 cel\u0103lalt.<\/p>\n<p>\nAst\u0103zi, 29 martie, spre exemplu, la doar c\u00e2teva minute dup\u0103 ce operatorul low-cost Ryanair \u015fi-a anun\u0163at \u00een presa local\u0103 debutul calendarului de var\u0103 din Oradea \u015fi primele zboruri spre Barcelona \u015fi Milano (prilej cu care au anun\u0163at \u015fi tarife de la 9,99 euro), \u015fi Wizz Air a transmis o informare referitoare la operarea a trei rute noi din Rom\u00e2nia (din Suceava spre Treviso, Bologna \u015fi Roma Ciampino&nbsp;; cu acest prilej compania vinde bilete cu pre\u0163uri care pornesc de la 69 de lei).<\/p>\n<p>\nNu este \u00eens\u0103 prima situa\u0163ie de acest tip; de cele mai multe ori cei doi operatori aerieni low-cost concuren\u0163i \u00ee\u015fi anun\u0163\u0103 noile rute \u015fi ofertele la distan\u0163\u0103 scurt\u0103 unul de cel\u0103lalt.<\/p>\n<p>\nCu doar o zi \u00een urm\u0103, Wizz Air a anun\u0163at cre\u015fterea frecven\u0163ei zborurilor spre Tel Aviv din Bucure\u015fti, la \u015fase pe s\u0103pt\u0103m\u00e2n\u0103. \u00cen aceea\u015fi zi, Ryanair \u015fi-a anun\u0163at programul de var\u0103 din Bucure\u015fti (cu mai multe zboruri spre Bristol \u015fi Dublin, dar \u015fi cu o nou\u0103 rut\u0103 de var\u0103 c\u0103tre Palermo); \u00een ambele situa\u0163ii companiile au anun\u0163at bilete v\u00e2ndute la pre\u0163uri promo\u0163ionale.<\/p>\n<p>\n\u00cen acela\u015fi timp, operatorul na\u0163ional aerian de stat TAROM, pierde teren \u015fi prin prisma comunic\u0103rii&nbsp;: de\u015fi compania deruleaz\u0103 \u00een prezent o promo\u0163ie cu bilete v\u00e2ndute la pre\u0163uri promo\u0163ionale pe site-ul companiei \u2013 comunicatul de pres\u0103 referitor la aceasta poate fi g\u0103sit doar dac\u0103 este c\u0103utat pe site-ul companiei \u015fi pe site-urile a c\u00e2teva publica\u0163ii de profil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faptul c\u0103 Rom\u00e2nia a devenit o destina\u0163ie prioritar\u0103 pentru operatorii low-cost nu mai este de mult timp un secret; ofensiva acestor companii este evident\u0103 \u00eens\u0103 nu doar \u00een ofertele lansate pe pia\u0163a local\u0103, ci \u015fi \u00een modul \u00een care acestea sunt comunicate, de cele mai multe ori anun\u0163urile de acest tip venind unul dup\u0103 cel\u0103lalt. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10157,7943,6281,164,7274,80,98,8315],"class_list":["post-145268","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cost","tag-imagine","tag-lupta","tag-oferte","tag-operatori","tag-refuz","tag-romania","tag-teren"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145268"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145268\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}