{"id":145256,"date":"2017-03-29T08:59:00","date_gmt":"2017-03-29T08:59:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=145256"},"modified":"2017-03-29T08:59:00","modified_gmt":"2017-03-29T08:59:00","slug":"cum-a-reusit-un-moldovean-sa-construiasca-un-imperiu-de-28-de-milioane-de-euro-din-vanzarea-de-inghetata-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=145256","title":{"rendered":"Cum a reu\u015fit un moldovean s\u0103 construiasc\u0103 un imperiu de 28 de milioane de euro din v\u00e2nzarea de \u00eenghe\u0163at\u0103"},"content":{"rendered":"

\nFondat\u0103 \u00een anii \u201890, compania sucevean\u0103 de\u0163ine o fabric\u0103 \u00een jude\u0163ul Suceava, este prezent\u0103 \u00een re\u0163elele de magazine moderne \u015fi tradi\u0163ionale, dar de\u0163ine \u015fi magazine proprii. \u201e\u00centr-un concediu petrecut \u00een Rom\u00e2nia \u00een 1990, am adus o ma\u015fin\u0103 de \u00eenghe\u0163at\u0103 din Austria, pe care am cump\u0103rat-o prin credit, am \u00eenchiriat un spa\u0163iu \u00een Suceava \u015fi am testat pia\u0163a timp de o lun\u0103\u201d, descria Vasile Armenean modul \u00een care a pornit afacerea, \u00eentr-un interviu acordat \u00een 2009.<\/p>\n

\n\u00cen 1987-1988, Armenean a lucrat la o gelaterie din Austria \u015fi acolo i-a venit pentru prima dat\u0103 ideea de a lansa un business similar \u015fi \u00een \u0163ar\u0103. El a fondat afacerea Betty Ice \u00een 1994, la Suceava. \u00cen 2016, Betty Ice a avut o cifr\u0103 de afaceri de circa 125 milioane de lei (28 mil. euro), un plus de 10% fa\u0163\u0103 de 2015.<\/p>\n

\n\u201eAnul 2016 a fost unul bun pentru companie, dar pentru anul acesta nu pot face estim\u0103ri pentru c\u0103 evolu\u0163ia consumului de \u00eenghe\u0163at\u0103 depinde de vreme. \u00cens\u0103 facem investi\u0163ii \u00een continuare,  dezvolt\u0103m re\u0163eaua de distribu\u0163ie \u015fi am lansat dou\u0103 produse noi. Investim o mare a profitului realizat anual \u00een activitatea companiei\u201c, a spus Vasile Armenean, proprietarul produc\u0103torului de \u00eenghe\u0163at\u0103 din Suceava<\/p>\n

\nCiti\u0163i aici cum a ajuns Vasile Armenean s\u0103 de\u0163in\u0103 un business prea mare pentru grani\u0163ele \u0163\u0103rii<\/a>. Povestea a fost spus\u0103 \u00een 2008 pentru Business Magazin<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Suceveanul Vasile Armenean este un antreprenor al c\u0103rui nume se confund\u0103 cu Betty Ice, produc\u0103torul rom\u00e2nesc de \u00eenghe\u0163at\u0103 care ajunge \u00een v\u00e2rful sezonului la peste 1.000 de angaja\u0163i \u00een fabric\u0103 \u015fi \u00een cele peste 100 de chio\u015fcuri \u015fi magazine cu \u00eenghe\u0163at\u0103 din toat\u0103 \u0163ara.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[81,192,255,12100,125,15646,11737,280,15630,387,5836,297,13422,12941,8488,7630],"class_list":["post-145256","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-afaceri","tag-angajati","tag-antreprenori","tag-austria","tag-ceo","tag-detinere","tag-director-general","tag-fabrica","tag-gheata","tag-magazine","tag-nume","tag-producator","tag-proprietar","tag-sezon","tag-suceava","tag-top"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145256"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145256\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}