\nUnele mari grupuri ca LVMH au departamente dedicate, a\u015fa-numite de mediu, altele ca Burberry, fac parte din Sustainable Apparel Coalition, unde au acces la instrumente care le permit s\u0103-\u015fi m\u0103soare impactul asupra mediului ori \u015fi-au anun\u0163at ca strategie determinarea clar\u0103 a provenien\u0163ei tuturor materiilor prime folosite, a\u015fa cum procedeaz\u0103 grupul Kering, proprietar al unor branduri ca Alexander McQueen, Gucci ori Stella McCartney.<\/p>\n
\nCreatoarea Stella McCartney, spre exemplu, folose\u015fte pentru colec\u0163iile ei \u201eca\u015fmir regenerat\u201d, de\u015feu al unor fabrici din Italia ori microfibr\u0103 reciclat\u0103, la care nu s-au folosit coloran\u0163i toxici. Creatoarea newyorkez\u0103 Maria Conejo a prezentat recent o colec\u0163ie \u00een care folose\u015fte un material alb ob\u0163inut din celuloz\u0103 de la arbori din p\u0103duri suedeze t\u0103ia\u0163i pentru \u00eentre\u0163inerea acestor p\u0103duri \u015fi nu ilegal. La r\u00e2ndul s\u0103u, casa japonez\u0103 Issei Miyake ofer\u0103 prin intermediul brandului 132 5 articole vestimentare lucrate din fibr\u0103 ob\u0163inut\u0103 din reciclarea ambalajelor de tip PET, printr-o tehnic\u0103 special\u0103 care permite reducerea emisiilor de dioxid de carbon cu 80% fa\u0163\u0103 de procesul de ob\u0163inere a poliesterului din petrol.<\/p>\n","protected":false},"excerpt":{"rendered":"
Zilele \u00een care simpla renun\u0163are la bl\u0103nurile naturale \u00eensemna aten\u0163ie pentru protec\u0163ia mediului \u00eenconjur\u0103tor din partea companiilor din domeniul modei de lux au trecut, acestea, fie conglomerate, fie mici case, fiind preocupate \u00een prezent de g\u0103sirea unor materiale care s\u0103 afecteze mediul c\u00e2t mai pu\u0163in \u015fi \u00een acela\u015fi timp s\u0103 nu le limiteze creativitatea, scrie Financial Times.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[4131,201,8644,32766,32506,18505,4127,10287,80],"class_list":["post-145064","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-case","tag-companii","tag-financial-times","tag-folosire","tag-gasire","tag-limitare","tag-lux","tag-mediu","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145064"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/145064\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}