\nPrin intermediul unui mesaj video directoarea de marketing a spus urm\u0103toarele: \u201e\u015etiu doar o singur\u0103 re\u0163et\u0103 pentru succes: oamenii \u015fi instrumentele potrivite, o misiune, analiza rezultatelor \u015fi \u00eenc\u0103 un lucru \u2013 loca\u0163ii creative, care s\u0103 \u00eei inspire\u201d. \u00cen ciuda aparen\u0163elor optimiste, ultima parte a anun\u0163ului a fost primit\u0103 ca o veste devastatoare de c\u0103tre angaja\u0163i. Practic, IBM a decis s\u0103 creeze loca\u0163ii comune pentru departamentul de marketing din SUA, ce num\u0103r\u0103 2.600 de oameni, \u00eensemn\u00e2nd c\u0103 toate echipele vor lucra de acum \u00eempreun\u0103, \u201eum\u0103r la um\u0103r\u201d, de la una dintre cele \u015fase loca\u0163ii stabilite – Atlanta, Raleigh, Austin, Boston, San Francisco \u015fi New York. Angaja\u0163ii, care au lucrat \u00een mare parte de la domiciliu, ar trebui, mai nou, s\u0103 fac\u0103 naveta. Pe de alt\u0103 parte, angaja\u0163ii care au lucrat la distan\u0163\u0103 sau dintr-un alt birou, care nu se reg\u0103se\u015fte pe list\u0103 , trebuie ori s\u0103 se mute, ori s\u0103 \u00ee\u015fi caute un alt loc de munc\u0103.<\/p>\n
\nLa IBM, companie care a \u00eembr\u0103\u0163i\u015fat ativitatea la distan\u0163\u0103 de zeci de ani, o propor\u0163ie relativ mare de angaja\u0163i lucreaz\u0103 \u00een afara nodurilor centrale. \u00cenc\u0103 din 1980, compania a instalat \u201eterminale la distan\u0163\u0103\u201d, \u00een casele mai multor angaja\u0163i. P\u00e2n\u0103 \u00een 2009, c\u00e2nd locul de munca la distan\u0163\u0103 era \u00eenc\u0103 o noutate pentru cele mai multe firme, 40% din 3386.000 de angajati IMB la nivel mondial lucrau deja de la domiciliu (compania a men\u0163ionat c\u0103 a redus mult spa\u0163iurile de birouri, care a dus la o economice de aproximativ 100 milioane de dolari anual \u00een SUA).<\/p>\n
\n\u201e\u015etiu c\u0103 toat\u0103 lumea este foarte sup\u0103rat\u0103\u201d, spune un angajat IBM care cerut sa ram\u00e2n\u0103 anonim. Unii muncitori au \u00eenceput deja s\u0103 caute noi locuri de munc\u0103, iar al\u0163ii spun c\u0103 au \u00eencetat s\u0103 contribuie la proiecte pe termen lung, deoarece nu sunt siguri dac\u0103 vor mai fi \u00een zonele respective pe viitor. O teorie a unora dintre angaja\u0163i arat\u0103 c\u0103 IBM utilizeaz\u0103 \u201eco-loca\u0163iiile\u201d ca un efort de reducere de personal. IBM a avut mai multe disponibiliz\u0103ri \u00een timpul unei \u00eencerc\u0103ri de transformare, care a implicat 19 trimestre consecutive de v\u00e2nz\u0103ri \u00een sc\u0103dere. \u00cens\u0103, \u00een acest caz, directorii spun c\u0103 noua decizie are ca scop o restructurare complet\u0103 a modului \u00een care compania func\u0163ioneaz\u0103. <\/p>\n","protected":false},"excerpt":{"rendered":"
La mai pu\u0163in de un an de la preluarea mandatului s\u0103u ca director de marketing al IBM, Michelle Peluso a f\u0103cut un anun\u0163 care a provocat mari nemul\u0163umiri \u00een r\u00e2ndul angaja\u0163ilor, mul\u0163i amenin\u0163\u00e2nd cu demisia, conform publica\u0163iei Quartz. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[211,8225,192,16199,10356,272,9108,7377,33794,452,1403,11137,7178,10870,6266,7518,270,8327,6269],"class_list":["post-144939","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-amenintare","tag-analiza","tag-angajati","tag-anunt","tag-cautare","tag-companie","tag-decizie","tag-demisie","tag-directoare","tag-director","tag-ibm","tag-mandat","tag-marketing","tag-nemultumiri","tag-oameni","tag-preluare","tag-provocare","tag-scadere","tag-titlu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144939"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144939\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}