\nSpeciali\u015ftii \u00een venture capital din Sillicon Valley \u015fi cei din San Francisco foloseau cuvinte \u015fi exprim\u0103ri pe care Bryne Kennedy nu le auzise niciodat\u0103 \u00een via\u0163a ei. A\u015fa c\u0103 a fost nevoit\u0103 s\u0103 citeasc\u0103 mult despre via\u0163a antreprenorilor de succes din domeniul tehnologiei. \u00cen plus, a trebuit s\u0103 se pun\u0103 la curent cu tot felul de termeni foarte tehnici.<\/p>\n
\nRezultatul a fost c\u0103 absolventa de Yale a a London Business School a reu\u015fit s\u0103 atrag\u0103 o investi\u0163ie de 35 de milioane de dolari pentru a-\u015fi finan\u0163a compania, MOVE Guides, specializat\u0103 \u00een servicii software pentru reloc\u0103ri oriunde \u00een lume.<\/p>\n
\n\u201eTrebuie s\u0103 vorbe\u015fti o cu totul alt\u0103 limb\u0103 pentru a juca \u00een aceast\u0103 lig\u0103\u201d, poveste\u015fte t\u00e2n\u0103ra de 22 de ani. \u201eOdat\u0103 ce am \u00eenv\u0103\u0163at acest limbaj, am putut s\u0103 construiesc rela\u0163ii cu oameni importan\u0163i din Sillicon Valley, am reu\u015fit s\u0103 atrag finan\u0163are. Acum sunt la acest nivel, dar \u00een urm\u0103 cu cinci ani lucrurile erau total diferite,\u201d poveste\u015fte ea.<\/p>\n
\nChiar dac\u0103 nu a\u0163i pus niciodat\u0103 piciorul \u00een Sillicon Valley, limba folosit\u0103 \u00een aceast\u0103 zon\u0103 \u2013 cunoscut\u0103 drept technobabble, sau limbajul tocilarilor din domeniul tehnologic \u2013 c\u00e2\u015ftig\u0103 tot mai mult teren pretutindeni \u00een lume.<\/p>\n
\nA\u015fa cum \u00een universul corporati\u015ftilor se aud pe la orice col\u0163 termeni ca brainstorming, deadline, circling back, \u015fi termenii tehnologici invadeaz\u0103 vocabularul.<\/p>\n
\nBryne Kennedy a avut o motiva\u0163ie puternic\u0103 pentru a se pune la curent cu acest tip de limbaj.<\/p>\n
\nJargonul din sfera startup-urilor \u015fi a tehnologiei c\u00e2\u015ftig\u0103 teren rapid, lua\u0163i drept exemplu cuv\u00e2ntul \u201eunicorn\u201d.<\/p>\n
\n\u00cen trecut era nevoie de decenii \u00eentergi pentru ca un nou cuv\u00e2nt s\u0103 intre \u00een uzul curent, dar acum aceast\u0103 perioad\u0103 s-a redus dramatic, \u00een parte datorit\u0103 social media, explic\u0103 Peter Sokolowski, de la editura care public\u0103 un dic\u0163ionar de englez\u0103 american\u0103. Cuv\u00e2ntul \u201etelevizor\u201d a fost notat de editori ini\u0163ial \u00een 1906, dar a intrat \u00een dic\u0163ionar abia \u00een 1940. dar cuv\u00e2ntul \u201ehumblebrag\u201d \u2013 care descrie o declara\u0163ie care pare autocritic\u0103, dar este menit\u0103, de fapt, s\u0103 atrag\u0103 aten\u0163ia asupra unor calit\u0103\u0163i sau realiz\u0103ri impresionante \u2013 a fost deja inclus \u00een dic\u0163ionar, de\u015fi a fost notat de editori pentru prima dat\u0103 \u00een 2011.<\/p>\n
\nLimbajul specific tocilarilor tehnologici din Sillicon Valley este, mai nou, \u015fi un semn de statut. Cuvintele \u015fi exprim\u0103rile inventate \u00een aceast\u0103 regiune sunt rapid preluate de speciali\u015fti \u00een domeniul IT din cele mai nea\u015fteptate regiuni ale lumii. <\/p>\n","protected":false},"excerpt":{"rendered":"
Bryne Kennedy, un bancher de investi\u0163ii, vorbe\u015fte mandarin\u0103, francez\u0103 \u015fi portughez\u0103, \u00een plus fa\u0163\u0103 de limba matern\u0103, engleza. Ea a constatat, \u00een urm\u0103 cu cinci ani, c\u0103 aceste limbi str\u0103ine nu sunt suficiente. A participat la un eveniment prin care dorea s\u0103-\u015fi finan\u0163eze un startup \u015fi a fost nevoit\u0103 s\u0103 \u00eenve\u0163e o limb\u0103 cu totul nou\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4124,17122,20777,532,472,149,25431,17494,19758,80],"class_list":["post-144884","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bancheri","tag-constatare","tag-engleza","tag-eveniment","tag-finantare","tag-investitii","tag-kennedy","tag-limba","tag-limbi-straine","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144884"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144884\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}