{"id":144881,"date":"2017-03-21T08:40:00","date_gmt":"2017-03-21T08:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=144881"},"modified":"2017-03-21T08:40:00","modified_gmt":"2017-03-21T08:40:00","slug":"cum-sa-cladesti-o-afacere-de-un-milion-de-dolari-in-12-luni","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=144881","title":{"rendered":"Cum s\u0103 cl\u0103de\u015fti o afacere de un milion de dolari \u00een 12 luni"},"content":{"rendered":"<p>\n<strong>Ideea<\/strong><\/p>\n<p>\n\u00cen 2014, un prieten de-al meu a venit la cin\u0103 av\u00e2nd ni\u015fte ochelari \u00eengrozitor de ur\u00e2\u0163i: erau mari, str\u0103lucitori, cu lentile portocalii. Credeam c\u0103 face mi\u015fto de mine. Nu eram \u00eentr-un restaurant de cinci stele, dar oamenii erau \u00eembr\u0103ca\u0163i frumos iar aspectul s\u0103u nu se \u00eencadra \u00een peisaj. \u00cen cele din urm\u0103, a trebuit s\u0103 \u00eel \u00eentreb: \u201cCare-i faza cu ochelarii t\u0103i?\u201d<\/p>\n<p>\nMi-a explicat c\u0103 ochelarii s\u0103i erau special f\u0103cu\u0163i pentru a bloca lumina artificial\u0103 albastr\u0103. Device-uri precum telefoanele mobile, emit acest tip de lumin\u0103 care are efect asupra secre\u0163iei de melatonin\u0103 din organism, o substan\u0163\u0103 chimic\u0103 care, \u00eentre altele, are influen\u0163\u0103 asupra somnului nocturn. \u00cen esen\u0163\u0103, aceast\u0103 lumin\u0103 albastr\u0103 p\u0103c\u0103le\u015fte corpul c\u0103 de fapt afar\u0103 este zi c\u00e2nd, de fapt, este noapte.<\/p>\n<p>\nBrusc, ca un fulger, mi-am dat seama c\u0103 \u00eendelungatele mele probleme cu somnul \u015fi sc\u0103derea productivit\u0103\u0163ii pe timp de zi se legau str\u00e2ns de aceast\u0103 expunere exagerat\u0103 la lumina albastr\u0103. Am decis s\u0103 fac un experiment: ajuns acas\u0103, mi-am pus o pereche de ochelari de schi, cu lentile galbene. Ar\u0103tam ridicol, dar pe parcursul s\u0103pt\u0103m\u00e2nii care a urmat am reu\u015fit s\u0103 adorm cu o or\u0103 mai devreme \u00een fiecare sear\u0103.<\/p>\n<p>\nDe dormit, am dormit ca un bebelu\u015f.<\/p>\n<p>\nDar exista o problem\u0103. Nu puteam purta ace\u015fti ochelari \u00een public, totu\u015fi. Altfel riscam s\u0103 fiu considerat un ciudat. Pe de alt\u0103 parte, nu doream nici s\u0103 renun\u0163 la beneficiile somnului odihnitor. A\u015fa c\u0103 mi-a venit ideea: dac\u0103 a\u015f putea realiza ni\u015fte lentile protectoare pe care s\u0103 le pot monta pe o pereche elegant\u0103 de rame?<\/p>\n<p>\n<strong>Ce nu am f\u0103cut.<\/strong><\/p>\n<p>\nNu am \u00eencercat s\u0103 creez un nou produs. Pur \u015fi simplu am luat ni\u015fte lentile cu grad ridicat de protec\u0163ie \u015fi le-am adaptat pentru a putea fi montate pe rame elegante.<\/p>\n<p>\n<strong>Parteneriatul.<\/strong><\/p>\n<p>\nFratele meu mai t\u00e2n\u0103r, Tristan, tocmai renun\u0163ase la cariera sa de reporter la un ziar. Nu mi-a pl\u0103cut ideea de a avea de-a face cu produc\u0103tori, \u015fi pentru c\u0103 Tristan era potrivit pentru a se ocupa de a\u015fa ceva, l-am luat drept asociat. El a dezvoltat leg\u0103tura cu produc\u0103torii iar eu m-am putut ocupa de strategie \u015fi marketing.<\/p>\n<p>\n<strong>Testele prototipului.<\/strong><\/p>\n<p>\nAm f\u0103cut duzini de prototipuri la diver\u015fi produc\u0103tori chinezi. Unele erau foarte ur\u00e2te, altele ar\u0103tau bine dar nu erau eficiente. Am ales versiunea actual\u0103 miz\u00e2nd pe feed-back-ul primit de la zeci de oameni.<\/p>\n<p>\n<strong>Testarea zonei de ecommerce.<\/strong><\/p>\n<p>\nAm plasat o comand\u0103 de 300 de perechi de astfel de ochelari cu lentile protectoare pe Amazon cu prilejul Black Friday, edi\u0163ia 2015. \u00centr-o singur\u0103 zi, am v\u00e2ndut patru perechi. Nu era mult, dar noi eram \u00eenc\u00e2nta\u0163i. A doua zi, am v\u00e2ndut cinci perechi \u015fi tot a\u015fa. \u00cen dou\u0103 s\u0103pt\u0103m\u00e2ni recuperasem investi\u0163ia iar \u00eentr-o lun\u0103 am v\u00e2ndut toate cele 300 de perechi.<\/p>\n<p>\n<strong>Credibilitatea<\/strong><\/p>\n<p>\nComentariile clien\u0163ilor \u00eei influen\u0163eaz\u0103 pe al\u0163ii \u00een privin\u0163a deciziei de cump\u0103rare.<\/p>\n<p>\n<strong>Teste de toate felurile<\/strong><\/p>\n<p>\nNoi nu am f\u0103cut teste \u00een ce prive\u015fte pre\u0163ul, imaginile de promovare sau mesajele. De fapt, nu am prea f\u0103cut teste. Ne-am fi descurcat bine, dar veniturile noastre ar fi fost de dou\u0103 ori mai mari dac\u0103 am fi f\u0103cut aceste lucruri la \u00eenceput.<\/p>\n<p>\n<strong>Atragerea expertizei<\/strong><\/p>\n<p>\nL-am atras \u00een ac\u0163ionariatul firmei pe Tai Lopez, mentorul care m-a ajutat s\u0103 dezvolt prima afacere \u00een online. Tai este un foarte bun strateg \u015fi ne ajut\u0103 s\u0103 ducem afacerea la urm\u0103torul nivel.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>James Swanwick este autor de c\u0103r\u0163i, antreprenor, cofondator al Swanwick Sleep \u015fi CEO al asocia\u0163iei Provocarea a 30 de zile f\u0103r\u0103 alcool, conform Entrepreneur. Iat\u0103 ce poveste\u015fte:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,10719,255,10412,9842,7878,125,9108,203,270,80,20693,8257],"class_list":["post-144881","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-alcool","tag-antreprenori","tag-asociatie","tag-blocare","tag-carti","tag-ceo","tag-decizie","tag-ochelari","tag-provocare","tag-refuz","tag-somn","tag-venit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144881"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144881\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}