\nLa jum\u0103tatea lunii martie, ei au anun\u0163at atragerea unei investi\u0163ii de 10 milioane de dolari din partea FirstMark Capital, fond care a investit \u015fi \u00een Airbnb. \u00cen ultimii 3 ani, Brooklinen a generat venituri de peste 30 de milioane de dolari.<\/p>\n
Celor doi so\u0163i le-a venit ideea afacerii dup\u0103 ce au \u00eencercat s\u0103 cumpere un a\u015fternut pe care \u00eel remarcaser\u0103 \u00eentr-o camer\u0103 de hotel. Acesta costa \u00eens\u0103 800 de dolari, mult peste bugetul lor; c\u0103ut\u00e2nd alternative, au descoperit diverse forumuri pe care oamenii se pl\u00e2ngeau din acelea\u015fi motive.<\/p>\n
“Ne-am dat seama c\u0103 oamenii nu aveau dec\u00e2t 2 variante: produse foarte scumpe \u015fi de calitate sau unele foarte proaste \u015fi ieftine”, poveste\u015fte Rich Fulop, care este \u015fi CEO-ul companiei. A\u015fa c\u0103 s-au apucat s\u0103 cumpere propriile lor materiale \u015fi s\u0103 realizeze designuri care s\u0103-i atrag\u0103 pe mileniali.<\/p>\n
Tot din acest motiv au ales s\u0103 v\u00e2nd\u0103 doar online: milenialii acceseaz\u0103 mai des magazinele de pe internet dec\u00e2t cele fizice.<\/p>\n
Chiar \u015fi dup\u0103 succesul nea\u015fteptat al businessului, cei doi \u00eencearc\u0103 s\u0103 afle tot timpul p\u0103rerea clien\u0163ilor: “Ascult\u0103m toate sugestiile \u015fi \u00eencerc\u0103m s\u0103 implement\u0103m c\u00e2t de repede cu putin\u0163\u0103 schimb\u0103rile cerute de ei. Este un brand condus de comunitate”, spune Vicki Fulton.<\/p>\n","protected":false},"excerpt":{"rendered":"
Rich \u015fi Vicki Fulop sunt cofondatorii Brooklinen, un start-up care are ca activitate v\u00e2nzarea de a\u015fternuturi \u015fi alte obiecte de cas\u0103 precum lum\u00e2n\u0103ri sau p\u0103turi. Toate produsele cost\u0103 sub 200 de dolari \u015fi se v\u00e2nd exlusiv online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[332,16199,26791,466,5453,284,7283,470,25361,539,7541,30650,20319,4878],"class_list":["post-144852","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-activitate","tag-anunt","tag-atragere","tag-capital","tag-casa","tag-castigare","tag-costuri","tag-cumparare","tag-obiecte","tag-online","tag-produse","tag-sot","tag-sotie","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144852"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144852\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}