\n\u201d\u00cen 2016, 48% dintre c\u0103ut\u0103ri au fost realizate de pe mobil, \u00een timp ce 47% au fost realizate de pe Desktop. Companiile de turism, \u015fi nu numai, trebuie s\u0103 reg\u00e2ndeasc\u0103 strategiile de marketing astfel \u00eenc\u00e2t s\u0103 fie \u201cmobile first\u201d, deoarece volumul de c\u0103utari de pe desktop este \u00een sc\u0103dere\u201d, a declarat Daniel Sl\u0103venie, Managing Partner Moloso.<\/p>\n
\nCu toate acestea rata de conversie, \u00een continuare, este mai mare pe desktop. 54% din utilizatorii care au achizi\u0163ionat pachete turistice (leisure) au declarat c\u0103 func\u0163ionalitatea greoaie \u015fi experien\u0163a acestora pe versiunea mobil\u0103 a site-ului au fost motivul principal pentru care ace\u015ftia au finalizat achizi\u0163ia pe desktop.<\/p>\n
\n\u201d\u00cen cel mai scurt timp mobilul va ajunge pilonul central \u00een planificarea \u015fi achizi\u0163ia unei vacan\u0163e. Acest lucru va aduce o schimbare \u00een comportamentul \u015fi a\u015ftept\u0103rile consumatorilor.\u201d, continu\u0103 reprezentantul Moloso.
\nPe subverticala de pensiuni (bed&breakfast), volumul de c\u0103ut\u0103ri \u00een tot anul 2016 a \u00eenregistrat o cre\u015ftere de 45.64%, \u00eenc\u0103 o dovad\u0103 c\u0103 rom\u00e2nii prefer\u0103 destina\u0163iile interne.<\/p>\n
\n\u201dC\u0103ut\u0103rile de pe Mobil pentru subverticala pensiuni au crescut anul trecut cu 85% in 2016 fa\u0163\u0103 de 2015. Din totalul c\u0103ut\u0103rilor pe ni\u015fa de pensiuni, 53% au fost realizate de pe mobil. \u00cen primele saptamani din 2017 am \u00eenregistrat o cre\u015ftere a c\u0103utarilor cu 100% si preconiz\u0103m ca pe tot anul vom avea o cre\u015ftere de 65%\u201d, a men\u0163ionat Daniel Sl\u0103venie.<\/p>\n
\n\u201dDac\u0103 ne referim la destina\u0163ii, cea mai c\u0103utat\u0103 este Grecia, volumul de c\u0103ut\u0103ri fiind in crestere cu 200% \u00een 2016 fa\u0163\u0103 de 2015. Au mai fost \u00eenregistrate cre\u015fteri pentru Cipru \u015fi destina\u0163iile din Spania \u2013 Mallorca, Tenerife, Gran Canaria sau Costa Brava. \u00cens\u0103 am observat o sc\u0103dere cu 30% la \u00eenceputul acestui an in Turcia, cel mai probabil pe fondul situa\u0163iei tensionate din \u0163ar\u0103\u201d, a men\u0163ionat Catalin Macovei, Managing Partner Moloso.<\/p>\n
\nMoLoSo a fost \u00eenfiin\u0163at\u0103 \u00een 2013 de c\u0103tre C\u0103t\u0103lin Macovei, iar \u00een 2015 Daniel Sl\u0103venie s-a al\u0103turat \u00een calitate de Managing Partner. Compania a avut o cifr\u0103 de afaceri de 300.000 euro \u00een 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pe segmentul de travel, num\u0103rul de c\u0103ut\u0103ri de pe dispozitivele mobile l-a dep\u0103\u015fit pe cel de c\u0103ut\u0103ri de pe desktop, potrivit MoLoSo, agen\u0163ia digital\u0103 care ofer\u0103 servicii de marketing online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3831],"tags":[9646,10121,10356,15019,10541,10322,7178,173,289],"class_list":["post-144663","post","type-post","status-publish","format-standard","hentry","category-new-media","tag-agentie","tag-calatori","tag-cautare","tag-cautari","tag-dispozitive","tag-informatii","tag-marketing","tag-romani","tag-smartphone"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144663"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144663\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}