{"id":144462,"date":"2017-03-12T18:42:16","date_gmt":"2017-03-12T18:42:16","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=144462"},"modified":"2017-03-12T18:42:16","modified_gmt":"2017-03-12T18:42:16","slug":"cum-a-reusit-o-femeie-sa-cladeasca-un-imperiu-pornind-de-la-o-idee-simpla","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=144462","title":{"rendered":"Cum a reu\u015fit o femeie s\u0103 cl\u0103deasc\u0103 un imperiu pornind de la o idee simpl\u0103"},"content":{"rendered":"<p>\nMam\u0103 de succes, lider de opinie \u00een e-commerce, designer \u015fi star de televiziune &#8211; Vivy Yusof le-a reu\u015fit pe toate. Ea este imaginea Fashion Valet, un site de mod\u0103 lansat \u00een 2010 al\u0103turi de prietenul ei, care i-a devenit \u00eentre timp so\u0163.<\/p>\n<p>Vivy Yusof spune c\u0103 spiritul ei antreprenorial vine \u00eenc\u0103 din timpul \u015fcolii, atunci c\u00e2nd scria c\u0103r\u0163i \u015fi pl\u0103tea diver\u015fi arti\u015fti s\u0103 \u00eei realizeze ilustra\u0163iile, \u015ftiind c\u0103 astfel valoarea volumului se va dubla.<\/p>\n<p>Ideea de a lansa Fashion Valet i-a venit \u00een timp ce conducea dintr-un magazin \u00een altul &#8211; cum ar fi dac\u0103 ai putea cump\u0103ra orice produs, indiferent de produc\u0103tor, de pe un singur site?<\/p>\n<p>A luat leg\u0103tura cu mai mul\u0163i designeri, \u00eencerc\u00e2nd s\u0103-i conving\u0103 s\u0103 realizeze produse pentru Fashion Valet, dar ace\u015ftia au fost reticen\u0163i. &#8220;Erau destul de sceptici la \u00eenceput, pentru c\u0103 era vorba de un concept relativ nou&#8221;, poveste\u015fte Yusof. Dar a perseverat \u015fi a reu\u015fit, cu o investi\u0163ie de doar 25.000 de dolari, s\u0103 atrag\u0103 10 designeri. Un singur element lipsea: clien\u0163ii. Solu\u0163ia a venit de pe blogul femeii, care c\u00e2teva mii de cititori. &#8220;Au fost singurii mei clien\u0163i atunci c\u00e2nd au \u00eenceput&#8221;, spune femeia. &#8220;Cred c\u0103 unii dintre ei au cump\u0103rat produse doar pentru a-\u015fi ar\u0103ta sus\u0163inerea.&#8221;<\/p>\n<p>Ast\u0103zi, Fashion Valet num\u0103r\u0103 500 de branduri \u015fi sute de angaja\u0163i, av\u00e2nd birouri \u00een Kuala Lumpur, Singapore \u015fi Jakarta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mam\u0103 de succes, lider de opinie \u00een e-commerce, designer \u015fi star de televiziune &#8211; Vivy Yusof le-a reu\u015fit pe toate. Ea este imaginea Fashion Valet, un site de mod\u0103 lansat \u00een 2010 al\u0103turi de prietenul ei, care i-a devenit \u00eentre timp so\u0163. Vivy Yusof spune c\u0103 spiritul ei antreprenorial vine \u00eenc\u0103 din timpul \u015fcolii, atunci [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[192,21417,26791,7260,9516,7386,7878,4126,9734,470,10007,215,21062,25087,7780,6915,7943,274,10884,5616,47,32978,516,17570,6481,87,32940,7541,32991,86,3025,30650,27917,10210,38,19707,8257],"class_list":["post-144462","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-angajati","tag-artisti","tag-atragere","tag-birouri","tag-blog","tag-branduri","tag-carti","tag-clienti","tag-concept","tag-cumparare","tag-designer","tag-designeri","tag-dublare","tag-ecommerce","tag-fashion","tag-femeie","tag-imagine","tag-incepere","tag-incercare","tag-investitie","tag-lansare","tag-legatura","tag-lider","tag-mama","tag-moda","tag-opinie","tag-prieten","tag-produse","tag-realizare","tag-reusita","tag-site","tag-sot","tag-star","tag-succes","tag-televiziune","tag-timp","tag-venit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144462"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144462\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}