\nInvesti\u0163iile realizate \u00een 2016 au fost direc\u0163ionate \u00een zona opera\u0163ional\u0103, prin deschiderea unui depozit central cu o suprafa\u0163\u0103 cu 50% mai mare fa\u0163\u0103 de cel anterior,\u00een diversificarea portofoliului de produse, \u00een noi servicii introduse pentru clien\u0163i (livrare \u015fi retur gratuite, wishlist), campanii de marketing\u015fi \u00een lansarea unornoi versiuni ale aplica\u0163iei mobile. Acestea au fost principalele motoare ale cre\u015fterii Fashion Days \u00een 2016.<\/p>\n
\nPentru 2017, nivelul investi\u0163iilor Fashion Days va cre\u015fte propor\u0163ional cu evolu\u0163ia procentual\u0103 pl\u0103nuit\u0103 pentru acest an a business-ului, de 50%.
\n
\n\u201eSuntem aici datorit\u0103 clien\u0163ilor no\u015ftri \u015fi vom continua s\u0103 investim \u00een servicii g\u00e2ndite special pentru ei, \u00een dezvoltarea sistemelor, a aplica\u0163iei de mobil \u015fi \u00een dezvoltarea gamei de produse cu branduri noi. Vrem s\u0103 le oferim constant o experien\u0163\u0103 impecabil\u0103 de shopping\u201d, spune Andrei Chiril\u0103, Chief Marketing Officer Fashion Days.<\/p>\n
\nPentru cea de-a doua jum\u0103tate a anului, Fashion Days are \u00een plan dezvoltarea unor versiuni noi ale aplica\u0163iei, implementarea unei facilit\u0103\u0163i de retur direct din contul clientului, conectarea prin re\u0163elele sociale, un redesign al homepage-ului aplica\u0163iei mobile \u015fi deschiderea de noi puncte de livrare \u00eempreun\u0103 cu eMAG.<\/p>\n
\nFemeile sunt cei mai activi cump\u0103r\u0103tori de haine, \u00eenc\u0103l\u0163\u0103minte \u015fi accesorii. Din cei 4 milioane de membri Fashion Days din toate cele trei \u0163\u0103ri Fashion Days, 65% sunt femei. Totu\u015fi, \u00een ultimul an, publicul masculin a crescut cu zece procente.<\/p>\n
\n\u00cen Rom\u00e2nia, majoritatea clien\u0163ilor provin din ora\u015fele mari ale \u0163\u0103rii: Bucure\u015fti, Constan\u0163a, Timi\u015foara, Cluj, Ia\u015fi \u015fi Bra\u015fov.Mai \u00een profunzime, publicul Fashion Days este eterogen, pasionat de stil, cu o via\u0163\u0103 activ\u0103, program \u00eenc\u0103rcat, care acceseaz\u0103 multiple surse de informa\u0163ie \u015fi shopping.<\/p>\n
\nClien\u0163ii Fashion Days caut\u0103 o experien\u0163\u0103 de shopping, branduri populare \u015fi produse de calitate. \u00cen topul brandurilor cu cele mai mari v\u00e2nz\u0103ri se reg\u0103sesc United Colors of Benetton, Guess, Le coq Sportif, Pepe Jeans, Desigual, Diesel, Zee Lane, Calvin Klein, Nike, Esprit, Love Moschino, Next, Mango. <\/p>\n
\n\u00cen ceea ce prive\u015fte modalitatea de comand\u0103, mobile-ul este prima op\u0163iune \u00een fashion, comenzile pe mobil ating\u00e2nd o cre\u015ftere de peste 50% \u00een prezent. De asemenea, clien\u0163ii Fashion Days au investit mai mult \u00een fashion, astfel c\u0103 \u00een ultimul an \u015fi jum\u0103tate valoarea co\u015fului de cump\u0103r\u0103turi a \u00eenregistrat o cre\u015ftere semnificativ\u0103: co\u015ful mediu de cump\u0103r\u0103turi a ajuns la 340 Lei, \u00een cre\u015ftere cu 10% fa\u0163\u0103 de anul precedent.<\/p>\n
\nEchipa Fashion Days num\u0103r\u0103 \u00een prezent aproximativ 500 angaja\u0163i \u00een cele 3 \u0163\u0103ri. 34% dintre angaja\u0163i sus\u0163in zona opera\u0163ional\u0103 a business-ului, peste 15% au \u00een grij\u0103 produc\u0163ia de con\u0163inut, iar restul se reg\u0103sesc \u00een departamentele de Marketing, IT, Customer Service sau Commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"
Fashion Days a \u00eenregistrat \u00een 2016 \u00een Rom\u00e2nia o cifr\u0103 de afaceri de 136 milioane de Lei \u00een Rom\u00e2nia, cu 29% mai mare fa\u0163\u0103 de anul precedent. Cumulat, veniturile Fashion Days \u00een cele trei \u0163\u0103ri (Rom\u00e2nia, BUlgaria \u015fi Ungaria) au crescut cu 17% p\u00e2n\u0103 la 50,15 milioane de Euro comparativ cu anul anterior.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,5879,388,246,7780,22346,98,7169],"class_list":["post-144074","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-bulgaria","tag-cifra-de-afaceri","tag-crestere","tag-fashion","tag-inregistrare","tag-romania","tag-ungaria"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144074"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144074\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}