{"id":14404,"date":"2009-08-19T17:30:00","date_gmt":"2009-08-19T17:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=14404"},"modified":"2009-08-19T17:30:00","modified_gmt":"2009-08-19T17:30:00","slug":"vanzarile-de-whisky-au-inghetat-in-primul-semestru","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=14404","title":{"rendered":"Vanzarile de whisky au inghetat in primul semestru"},"content":{"rendered":"<p>Volumul de vanzari este raportat la portofoliul anului trecut si nu include vanzarile inregistrate cu vodka Absolut.<\/p>\n<p>&quot;Daca luam in calcul si vanzarile realizate de vodka Absolut, atunci suntem cu 2% peste prima jumatate a anului trecut&quot;, a precizat Tudor Furir, directorul general al Pernod Ricard Romania.<\/p>\n<p>Scaderea vanzarilor este determinata de reducerea volumelor comercializate cu 20-25% in canalul HoReCa, dar si de stocurile mari pe care retailerii si le-au facut la sfarsitul anului trecut.<\/p>\n<p>Si vanzarile Ballantine&#8217;s, whisky-ul care aduce jumatate din incasarile importatorului, au scazut cu 10% in prima jumatate a anului. Daca stocurile ar fi fost normale, Ballantine&#8217;s ar fi inregistrat o crestere de 4% in volum, potrivit estimarilor companiei.<\/p>\n<p>Cu toate acestea, importatorul a raportat dupa primele 6 luni ale anului 2009 o crestere a profitului cu 69%, datorita franarii extinderilor, reducerii cheltuielilor cu marketingul si inghetarii salariilor.<\/p>\n<p>Pernod Ricard a inregistrat anul trecut o cifra de afaceri de 30 milioane euro, in crestere cu 61% fata de 2007. Principalii concurenti pe piata bauturilor alcoolice de import sunt companiile BDG Import, Cristalex, Sollers PPD si Lerida International.<\/p>\n<p>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vanzarile importatorului de bauturi spirtoase Pernod Ricard s-au diminuat cu 10-12% in volum, dar au inregistrat o crestere a incasarilor de 10% la valoarea in lei in primul semestru al anului, comparativ cu perioada similara a anului trecut, potrivit directorului general al companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[13041,13039,240,7763],"class_list":["post-14404","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-ballantines","tag-bauturi-spirtoase","tag-comert","tag-whisky"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14404"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14404\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}