{"id":144017,"date":"2017-03-02T15:12:41","date_gmt":"2017-03-02T15:12:41","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=144017"},"modified":"2017-03-02T15:12:41","modified_gmt":"2017-03-02T15:12:41","slug":"rolul-neuromarketingului-in-campanii-digitale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=144017","title":{"rendered":"Rolul neuromarketingului \u00een campanii digitale"},"content":{"rendered":"<p>\n\u201cVoi continua s\u0103 investesc \u00een digital \u015fi \u00een campanii conduse din mediul digital c\u0103tre offline. Efortul meu se va concentra exclusive pe omnichannel. Prin OmniPerform gener\u0103m mesaje potrivite fiec\u0103rui utilizator \u00een parte, cu focus pe cre\u015fterea calit\u0103\u0163ii \u015fi relevan\u0163ei publicit\u0103\u0163ii c\u0103tre ace\u015ftia. Urm\u0103rim mic\u015forarea, pe c\u00e2t posibil, a retincen\u0163ei userului la campaniile publicitare\u201d, declar\u0103 Adrian Enache, fondator OmniPerform.<\/p>\n<p>\nOmniPerform este o agen\u0163ie de digital care se concentreaz\u0103 pe cre\u015fterea cifrei de afaceri \u015fi a profitului clientului, p\u00e2n\u0103 la comunicarea one-to-one. Folosind tehnologie dezvoltat\u0103 in-house, agen\u0163ia lucreaz\u0103 la maximizarea impactului mesajelor pentru partenerii care investesc bugete mari \u015fi a\u015fteapt\u0103 rezultate pe m\u0103sur\u0103.<\/p>\n<p>\nOmniPerform deschide poarta c\u0103tre o nou\u0103 metod\u0103 de lucru \u00een e-commerce \u015fi \u00ee\u015fi asum\u0103 s\u0103 c\u00e2\u015ftige doar dac\u0103 \u015fi e-commerce-urile au o cre\u015ftere \u00een cifra de afaceri. \u201cPractic, din momentul audit\u0103rii contului \u015fi a business-ului, dac\u0103 acesta se dovede\u015fte de \u00eencredere \u015fi un proiect pe termen lung, ne asum\u0103m c\u0103 toate serviciile \u015fi bugetele de marketing s\u0103 \u00eensemne un procent din rezultatele business-ului. Ne dorim s\u0103 nu devenim un cost ca parteneri, ci un motor de cre\u015ftere al e-commerce-urilor, dar \u015fi al canalelor digitale ale omnichannel-urilor pe care le asist\u0103m\u201d, spune Adrian Enache.<\/p>\n<p>\nOmniPerform se concentreaz\u0103 pe urm\u0103toarele servicii: campanii de comunicare \u00een mediul digital, campanii inbound \u015fi outbound marketing, cre\u015fterea ratei de conversie, omnichannel \u015fi e-commerce consultan\u0163\u0103 \u015fi dezvoltare, campanii performance media \u015fi ppc, media buying, planning and reporting, loyalty and CRM campaigns, digital asset development (de la website-uri p\u00e2n\u0103 la campanii sau aplica\u0163ii), user experience, user interface \u015fi webdesign.<\/p>\n<p>\nAgen\u0163ia \u015fi-a propus s\u0103 train-uiasc\u0103 cel pu\u0163in 2.000 de speciali\u015fti, manageri \u015fi viitori angaja\u0163i, pentru a alinia \u015fi transparentiza c\u00e2t mai mult ac\u0163iunile agen\u0163iilor de online \u015fi de media. Asta \u00eei va ajuta pe manageri \u00een luarea deciziilor potrivite de business.<\/p>\n<p>\nDespre OmniPerform<\/p>\n<p>\nAgen\u0163ia de publicitate digital\u0103 OmniPerform a fost \u00eenfiin\u0163at\u0103 \u00een februarie 2017. Compania ofer\u0103 printr-un grup de 20 de angaja\u0163i \u015fi colaboratori externi serviciile de omnichannel, digital \u015fi media, iar CEO-ul \u015fi fondatorul ei este Adrian Enache. OmniPerform \u00ee\u015fi desfa\u015foar\u0103 activitatea at\u00e2t la sediu, c\u00e2t \u015fi prin oferirea posibilit\u0103\u0163ii de a lucra de acas\u0103 (remote).<\/p>\n<p>\nInvesti\u0163ia estimat\u0103 \u00een tehnologie \u015fi deschiderea agen\u0163iei este de aproape 100.000 euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antreprenorul Adrian Enache ini\u0163iaz\u0103, cu o investi\u0163ie de 100.000 de euro, OmniPerform, un business care se focuseaz\u0103 pe consultan\u0163a omnichannel, procese \u015fi algoritmi de neuromarketing \u015fi campanii \u00een digital.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,511],"tags":[43399,255,7555,469,5616],"class_list":["post-144017","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-afaceri","tag-adrian-enache","tag-antreprenori","tag-campanie","tag-consultanta","tag-investitie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144017"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/144017\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}