{"id":143913,"date":"2017-02-28T11:58:11","date_gmt":"2017-02-28T11:58:11","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=143913"},"modified":"2017-02-28T11:58:11","modified_gmt":"2017-02-28T11:58:11","slug":"austral-a-avut-afaceri-de-16-milioane-de-euro-in-2016","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=143913","title":{"rendered":"Austral a avut afaceri de 16 milioane de euro \u00een 2016"},"content":{"rendered":"<p>\nTot <span contextmenu=\"true\">\u00een<\/span> 2016, Austral Trade <span contextmenu=\"true\">\u015fi<\/span>-a dezvoltat un <span contextmenu=\"true\">sistem<\/span> optimizat de <span contextmenu=\"true\">v\u00e2nz\u0103ri<\/span> directe online, <span contextmenu=\"true\">prin<\/span> canalul www.austral.ro. O <span contextmenu=\"true\">alt\u0103<\/span> noutate a anului 2016 a fost adresarea ofertei <span contextmenu=\"true\">\u015fi<\/span> <span contextmenu=\"true\">c\u0103tre<\/span> utilizatorii individuali (publicul larg), <span contextmenu=\"true\">inclusiv<\/span> <span contextmenu=\"true\">desf\u0103\u015furarea<\/span> unor campanii <span contextmenu=\"true\">direc\u0163ionate<\/span> exclusiv <span contextmenu=\"true\">c\u0103tre<\/span> <span contextmenu=\"true\">ace\u015ftia<\/span>.<br \/>\n\u201c2016 a fost, pentru Austral, <span contextmenu=\"true\">\u00eenceputul<\/span> unui proces de optimizare pe <span contextmenu=\"true\">care<\/span> <span contextmenu=\"true\">\u00eel<\/span> <span contextmenu=\"true\">continu\u0103m<\/span> <span contextmenu=\"true\">\u00een<\/span> 2017. Ne-am <span contextmenu=\"true\">\u00eembun\u0103t\u0103\u0163it<\/span> o <span contextmenu=\"true\">parte<\/span> <span contextmenu=\"true\">dintre<\/span> procesele de lucru interne, <span contextmenu=\"true\">baz\u00e2ndu<\/span>-ne pe piloni noi, <span contextmenu=\"true\">mai<\/span> <span contextmenu=\"true\">performan\u0163i<\/span>, iar rezultatele s-au <span contextmenu=\"true\">v\u0103zut<\/span> <span contextmenu=\"true\">deja<\/span> pe parcursul primului <span contextmenu=\"true\">an<\/span>\u201d, spune Mihai Georgescu, CEO-ul Austral.<br \/>\n\u00cembun\u0103t\u0103\u0163irea fluxurilor interne <span contextmenu=\"true\">vine<\/span> <span contextmenu=\"true\">dup\u0103<\/span> ce <span contextmenu=\"true\">\u00een<\/span> 2015, Austral Trade a devenit partener oficial <span contextmenu=\"true\">al<\/span> Office Depot &#8211; unul <span contextmenu=\"true\">dintre<\/span> liderii globali <span contextmenu=\"true\">\u00een<\/span> furnizarea de produse <span contextmenu=\"true\">\u015fi<\/span> <span contextmenu=\"true\">solu\u0163ii<\/span> pentru birou. \u201c<span contextmenu=\"true\">Statutul<\/span> de partener unic <span contextmenu=\"true\">\u00een<\/span> <span contextmenu=\"true\">Rom\u00e2nia<\/span> <span contextmenu=\"true\">al<\/span> Office Depot ne-a permis <span contextmenu=\"true\">s\u0103<\/span> avem acces direct <span contextmenu=\"true\">la<\/span> <span contextmenu=\"true\">experien\u0163\u0103<\/span> <span contextmenu=\"true\">global\u0103<\/span> <span contextmenu=\"true\">\u015fi<\/span> bune <span contextmenu=\"true\">practici<\/span> <span contextmenu=\"true\">\u00een<\/span> industrie <span contextmenu=\"true\">\u015fi<\/span> a reprezentat un <span contextmenu=\"true\">pas<\/span> <span contextmenu=\"true\">important<\/span> <span contextmenu=\"true\">at\u00e2t<\/span> <span contextmenu=\"true\">\u00een<\/span> <span contextmenu=\"true\">pozi\u0163ionarea<\/span> <span contextmenu=\"true\">noastr\u0103<\/span> pe <span contextmenu=\"true\">pia\u0163\u0103<\/span> <span contextmenu=\"true\">local\u0103<\/span>, <span contextmenu=\"true\">c\u00e2t<\/span> <span contextmenu=\"true\">\u015fi<\/span> pentru dezvoltarea companiei pe termen lung\u201d, <span contextmenu=\"true\">consider\u0103<\/span> Mihai Georgescu.<br \/>\nPentru 2017, proiectele principale ale companiei <span contextmenu=\"true\">sunt<\/span> legate de extinderea portofoliului de produse cu categorii noi (scule electrice <span contextmenu=\"true\">\u015fi<\/span> unelte), respectiv <span contextmenu=\"true\">ad\u0103ugarea<\/span> de noi branduri <span contextmenu=\"true\">\u015fi<\/span> <span contextmenu=\"true\">tipuri<\/span> de produse <span contextmenu=\"true\">\u00een<\/span> categoriile <span contextmenu=\"true\">Imagine<\/span>&#038;identitate, Produse administrative <span contextmenu=\"true\">\u015fi<\/span> de <span contextmenu=\"true\">cur\u0103\u0163enie<\/span>.<br \/>\n\u00cen prezent, <span contextmenu=\"true\">structura<\/span> <span contextmenu=\"true\">v\u00e2nz\u0103rilor<\/span> Austral Trade <span contextmenu=\"true\">se<\/span> <span contextmenu=\"true\">bazeaz\u0103<\/span> <span contextmenu=\"true\">\u00een<\/span> <span contextmenu=\"true\">propor\u0163ie<\/span> de 90% pe <span contextmenu=\"true\">achizi\u0163ii<\/span> corporate (companii), realizate <span contextmenu=\"true\">prin<\/span> intermediul catalogului <span contextmenu=\"true\">\u015fi<\/span> cu suport <span contextmenu=\"true\">din<\/span> <span contextmenu=\"true\">partea<\/span> echipei de <span contextmenu=\"true\">v\u00e2nz\u0103ri<\/span>.<br \/>\n<span contextmenu=\"true\">Ca obiectiv pe termen mediu, compania <span contextmenu=\"true\">\u00ee\u015fi<\/span> propune <span contextmenu=\"true\">s\u0103<\/span> <span contextmenu=\"true\">creasc\u0103<\/span> ponderea comenzilor online, unde <span contextmenu=\"true\">clien\u0163ii<\/span> pot avea acces <span contextmenu=\"true\">\u00een<\/span> <span contextmenu=\"true\">timp<\/span> real <span contextmenu=\"true\">la<\/span> istoricul lor de <span contextmenu=\"true\">achizi\u0163ii<\/span> &#8211; ceea ce, <span contextmenu=\"true\">apreciaz\u0103<\/span> Mihai Georgescu, \u201cpoate <span contextmenu=\"true\">fi<\/span> un instrument de lucru util pentru companii <span contextmenu=\"true\">\u00een<\/span> procesele lor interne de evaluare a volumelor <span contextmenu=\"true\">\u015fi<\/span> programare a bugetelor\u201d.<br \/>\nPentru 2017, grupul Austral <span contextmenu=\"true\">\u015fi<\/span>-a propus o <span contextmenu=\"true\">cre\u015ftere<\/span> de 12% a cifrei de afaceri <span contextmenu=\"true\">\u015fi<\/span> continuarea <span contextmenu=\"true\">optimiz\u0103rii<\/span> rezultatelor <span contextmenu=\"true\">din<\/span> punct de vedere <span contextmenu=\"true\">al<\/span> <span contextmenu=\"true\">profitabilit\u0103\u0163ii<\/span>.<br \/>\nBusiness cu capital 100% <span contextmenu=\"true\">rom\u00e2nesc<\/span>, grupul Austral cuprinde companiile Austral Trade, unul <span contextmenu=\"true\">din<\/span> principalii furnizori locali de produse <span contextmenu=\"true\">\u015fi<\/span> <span contextmenu=\"true\">solu\u0163ii<\/span> destinate biroului, respectiv Scribant Distribution, reprezentant autorizat <span contextmenu=\"true\">\u015fi<\/span> importator de instrumente de scris Schneider GmbH <span contextmenu=\"true\">\u00een<\/span> <span contextmenu=\"true\">Rom\u00e2nia<\/span>.<br \/>\n<span contextmenu=\"true\">\u00cen<\/span> cei 23 de ani de <span contextmenu=\"true\">activitate, Austral a ajuns s\u0103 distribuie <span contextmenu=\"true\">\u00een<\/span> <span contextmenu=\"true\">Rom\u00e2nia<\/span> <span contextmenu=\"true\">peste<\/span> 5000 de produse de <span contextmenu=\"true\">birotic\u0103<\/span>&#8211;<span contextmenu=\"true\">papet\u0103rie<\/span>, are 140 de <span contextmenu=\"true\">angaja\u0163i<\/span>, este prezent cu echipe de <span contextmenu=\"true\">v\u00e2nz\u0103ri<\/span> <span contextmenu=\"true\">\u00een<\/span> 17 <span contextmenu=\"true\">ora\u015fe<\/span> <span contextmenu=\"true\">din<\/span> <span contextmenu=\"true\">Rom\u00e2nia<\/span> <span contextmenu=\"true\">\u015fi<\/span> <span contextmenu=\"true\">\u00ee\u015fi<\/span> <span contextmenu=\"true\">desf\u0103\u015foar\u0103<\/span> <span contextmenu=\"true\">opera\u0163iunile<\/span> <span contextmenu=\"true\">folosind<\/span> resurse logistice proprii. <\/span><\/span><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul Austral, business cu capital rom\u00e2nesc \u015fi unul dintre principalii juc\u0103tori de pe pia\u0163a produselor office, anun\u0163\u0103 c\u0103 anul trecut, cifra de afaceri \u00eenregistrat\u0103 la finalul anului trecut a fost de 16 milioane euro, \u00een cre\u015ftere fa\u0163\u0103 de 2015 (15 mil.euro).<br \/>\nRezultatul se datoreaz\u0103 \u00eembun\u0103t\u0103\u0163irii sistemelor de lucru interne, prin folosirea unui nou sistem de gestiune a afacerii \u015fi eforturi concentrate pe implementarea unor noi procese de lucru. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[81,43393,27693,7556],"class_list":["post-143913","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-afaceri","tag-austral","tag-georgescu","tag-papetarie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/143913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143913"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/143913\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}