{"id":14385,"date":"2009-08-19T12:40:00","date_gmt":"2009-08-19T12:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=14385"},"modified":"2026-04-02T14:07:42","modified_gmt":"2026-04-02T14:07:42","slug":"ikea-afaceri-mai-mari-in-lei-dar-mai-mici-in-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=14385","title":{"rendered":"IKEA, afaceri mai mari in lei, dar mai mici in euro"},"content":{"rendered":"<p>&quot;Pentru anul financiar 2008-2009, estimam o crestere a vanzarilor de 11,7-12%, in lei. Initial, era prognozata o crestere in euro de 12%, insa ne-am dat seama ca previz iunea nu este realista, in conditiile in care vanzarile se fac in lei. Vanzarile in euro ar putea stagna sau sa inregistreze o usoara scadere&quot;, a declarat, miercuri, dupa o conferinta de presa pentru lansarea catalogului de produse IKEA 2009-2010, directorul general al companiei, Cornel Oprisan.<\/p>\n<p>El a adaugat ca bugetul de marketing pentru anul financiar 2009-2010 se ridica la 2,5 milioane euro, din care jumatate, respectiv 1,2 milioane euro, a fost alocat noului catalog, valoarea bugetului fiind asemanatoare cu cea din anul financiar 2008-2009.<\/p>\n<p>Oprisan a spus ca este posibil ca pana la finele anului sa anunte deschiderea unui nou magazin IKEA.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul de mobila IKEA Romania estimeaza, pentru anul financiar in curs, care se va incheia la 31 august, vanzari in crestere cu pana la 12% in lei si o stagnare, sau o usoara scadere, a afacerilor in euro, de la 99,4 milioane euro, inclusiv TVA, in precedentul an fiscal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[81,240,2207,8301,7212],"class_list":["post-14385","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-afaceri","tag-comert","tag-ikea","tag-magazin","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14385"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14385\/revisions"}],"predecessor-version":[{"id":34619,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/14385\/revisions\/34619"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}