\n\u00cen vreme ce \u0163ara trece printr\u2011un boom postr\u0103zboi, \u00een Illinois omul de afaceri Ray Kroc \u00eencearc\u0103 s\u0103-\u015fi c\u00e2\u015ftige existen\u0163a drept comis-voiajor pentru firma Prince Castle Sales, al c\u0103rei produs principal este multimixerul, o ma\u015fin\u0103 de preparat milkshake-uri din popularele restaurante drive-in de care s-au bucurat americanii \u00een perioada de dup\u0103 r\u0103zboi.<\/p>\n
\nImpresionat de sistemul rapid de preparare a m\u00e2nc\u0103rii de la un stand cu hamburgeri din San Bernardino, dar \u015fi de mul\u0163imea pe care o atr\u0103gea, Kroc a \u00eentrez\u0103rit imediat un imens poten\u0163ial de francizare. El a g\u0103sit o modalitate de a ajunge \u00eentr-o pozi\u0163ie \u00een care s\u0103 poat\u0103 ob\u0163ine compania de la fra\u0163ii McDonald, cre\u00e2nd un imperiu de miliarde de dolari. \u015ei a\u015fa s-a n\u0103scut McDonald\u2019s.<\/p>\n
\n\u00cen prim\u0103 faz\u0103, fra\u0163ii McDonald \u00eel angajeaz\u0103 pe Ray Kroc ca agent de francizare. Dup\u0103 ce a v\u0103zut designul unic al Arcadelor Aurii \u2013 devenite simbolul absolut a brandului \u2013, Kroc a insistat ca fiecare loca\u0163ie a restaurantelor s\u0103 p\u0103streze acest element special, ca o aur\u0103 str\u0103lucitoare, care atr\u0103gea aten\u0163ia trec\u0103torilor. Arcadele aurii ar\u0103tau ca un far Pop Art \u015fi au devenit foarte repede un simbol omniprezent, u\u015for de recunoscut de c\u0103tre oameni, la fel ca sticlele de Coca-Cola. Ray Kroc deschide ini\u0163ial 13 restaurante \u00een Chicago, dar \u015fi \u00een apropierea ora\u015fului, av\u00e2nd planuri mari de expansiune \u00een toat\u0103 \u0163ara. Dup\u0103 ani de trud\u0103, lucrurile \u00eencep \u00een sf\u00e2r\u015fit s\u0103 mearg\u0103 mai bine pentru Kroc. \u00cens\u0103, de\u015fi opera\u0163iunile de francizare sunt un succes, Ray Kroc se afl\u0103 sub o mare presiune financiar\u0103 din cauza sumei mici de bani care \u00eei revine. Devine ner\u0103bd\u0103tor, iar ritmul lent de expansiune \u015fi restric\u0163iile fra\u0163ilor McDonald \u00eel frustreaz\u0103. El are o viziune de domina\u0163ie global\u0103 pentru McDonald\u2019s \u015fi nu vrea ca fondatorii s\u0103 \u00eel \u00eencetineasc\u0103.<\/p>\n
\nActorii care i-au portretizat pe angaja\u0163ii din buc\u0103t\u0103ria McDonald\u2019s au repetat cu coregrafa filmului, Kiki Ely, pentru a crea ceva ce ea a numit \u201ebaletul burgerilor\u201d. Coregrafa a folosit o serie de semnale audio pentru a-i ajuta pe actori s\u0103 r\u0103m\u00e2n\u0103 sincroniza\u0163i, \u00een timp ce navigau prin procesul de preparare a m\u00e2nc\u0103rii inventat de fra\u0163ii McDonald.<\/p>\n
\n\u00cen film mai apar Laura Dern \u00een rolul lui Ethel, prima so\u0163ie lui Ray Kroc, \u015fi Linda Cardellini \u00een rolul lui Joan Smith, so\u0163ia unuia dintre francizorii s\u0103i, care mai t\u00e2rziu se c\u0103s\u0103tore\u015fte cu antreprenorul.<\/p>\n
\nThe Founder este regizat de John Lee Hancock (Saving Mr. Banks, The Blind Side) \u015fi este bazat pe un scenariu original al lui Robert Siegel (The Wrestler).<\/p>\n
\nNot\u0103: 7\/10<\/strong><\/p>\n<\/div>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Pelicula prezint\u0103 o dram\u0103 despre povestea adev\u0103rat\u0103 a nonconformistului antreprenor american Ray Kroc \u2013 un agent de v\u00e2nz\u0103ri din Illinois care a transformat McDonald\u2019s-ul dintr-un mic stand cu hamburgeri \u00eentr-un imperiu global cu peste 35.000 de loca\u0163ii \u00een jurul lumii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7195],"tags":[33082,12870,255,26791,30806,33780,29711,46,382,17295,34316,7155,8932,7436,241,7212],"class_list":["post-143802","post","type-post","status-publish","format-standard","hentry","category-film","tag-agent","tag-american","tag-antreprenori","tag-atragere","tag-creare","tag-cronica","tag-drama","tag-film","tag-frati","tag-hamburger","tag-illinois","tag-mcdonalds","tag-poveste","tag-restaurante","tag-transformare","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/143802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=143802"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/143802\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=143802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=143802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=143802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}